<p>/PRNewswire/ -- 在最近於波蘭華沙舉行的第 18 屆 EuropaProperty 中東歐零售獎頒獎典禮上，名創優品被授予_新興零售商獎_，在眾多競爭者中脱穎而出，成為今年唯一的獲獎者。該獎項表彰了名創優品在歐洲的有序門店擴展、差異化的旗艦概念以及在波蘭市場的穩健進入步伐。</p>
<p><strong>一項</strong> <strong>享有盛譽的行業認可，強化全球擴展努力</strong></p>
<p>繼續閲讀</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>CEE_Retail_Awards_06441</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名創優品在 Złote Tarasy 的首家波蘭旗艦店開業</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名創優品在 Złote Tarasy 的首家波蘭旗艦店</p>
<p>中東歐零售獎被廣泛認為是中東歐（CEE）零售和商業房地產領域的領先榮譽之一。該獎項由 EuropaProperty 主辦，被視為區域零售表現和執行的行業基準。</p>
<p>評審團指出，名創優品被選為_年度新興零售商_，是因為其在中東歐地區的可衡量商業影響，使品牌成為房東和開發商的有吸引力的零售合作伙伴，並吸引了當地購物中心運營商的持續關注。</p>
<p>這一成就反映了名創優品的專注擴展和嚴謹的運營執行。通過採用戰略性的多格式門店模式——將可收集玩具店與體驗導向的旗艦店相結合——名創優品迅速吸引了持續的客流和積極的消費者反饋。該獎項表明，公司在海外的增長已超越快速擴張，轉向關注門店質量和表現，強調優先考慮具有強大運營成果的大型門店，在國際市場上繼續展現有效性。</p>
<p><strong>旗艦店的存在創造目的地吸引力</strong></p>
<p>名創優品的歐洲門店模式的一個典範是其位於華沙 Złote Tarasy 購物中心的首家波蘭旗艦店。該店面積超過 1000 平方米，以嘉年華風格的設計和專門的互動產品區域吸引顧客，區域內有迪士尼、三麗鷗、Chiikawa 等全球知名角色。自開業以來，它迅速吸引了大量年輕消費者，成為城市必訪的目的地之一。</p>
<p>該旗艦店反映了全球 “成人兒童” 運動的快速崛起，年輕消費者通過 IP 文化尋求情感慰藉和身份表達。以 IP 驅動的體驗為基礎——超過 60% 的 IP 產品包括盲盒和毛絨玩具——該空間營造了一個沉浸式的氛圍，讓粉絲通過共同的熱情和文化認同建立聯繫。</p>
<p>這種方法回應了當地市場對沉浸式、社交互動的 IP 靈感生活方式體驗的明顯需求。通過將名創優品在亞洲驗證的 “超級 IP + 超級店” 體驗模式引入中東歐，該空間迅速超越了傳統購物場所，成為年輕消費者的活力目的地。它已成為人們迴歸發現、情感連接和共享文化時刻的地方，同時通過持續的訪客興趣為更廣泛的環境注入活力。</p>
<p><strong>行業榮譽確認持續市場潛力</strong></p>
<p>來自中東歐零售獎的認可進一步強調了名創優品的 IP 驅動零售模式在歐洲市場的相關性和可擴展性。</p>
<p>展望未來，名創優品將繼續推進其全球 IP 戰略，同時對門店格式進行持續升級，以符合當地消費者趨勢，深化其在歐洲及其他國際市場的存在。通過這種方法，品牌旨在釋放持續的長期價值，並加強其作為全球體驗式、IP 聚焦零售的領先參與者的角色。</p>
<p>照片 - https://mma.prnewswire.com/media/2888657/CEE_Retail_Awards_06441.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2888658/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy_Opening.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2888659/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy.jpg</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjA2Jk5ld3NJdGVtSWQ9RU44MjQ5NCZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDYwNTUxUFJfTkVXU19FVVJPX05EX19FTjgyNDk0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjA2Jk5ld3NJdGVtSWQ9RU44MjQ5NCZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDYwNTUxUFJfTkVXU19FVVJPX05EX19FTjgyNDk0"/></p>

名創優品

<p>名創優品在華沙舉行的第 18 屆 EuropaProperty 中東歐零售獎中獲得了新興零售商獎，表彰其成功的歐洲擴張。該獎項突顯了名創優品有序的門店佈局和創新的旗艦概念，特別是其在 Złote Tarasy 的第一家波蘭旗艦店，吸引了年輕的消費羣體。這一榮譽進一步鞏固了名創優品在國際增長戰略中對質量和業績的承諾，專注於沉浸式、以知識產權驅動的零售體驗，以吸引消費者並增強其在歐洲的市場存在</p>

<p>, /PRNewswire/ -- At the recent 18th EuropaProperty CEE Retail Awards ceremony in Warsaw, Poland, MINISO was named the <em>Newcomer Retailer Award</em> recipient, standing out among numerous competitors as the sole honoree this year. The award acknowledges MINISO's structured European store rollout, differentiated flagship concepts, and disciplined pace of market entry in Poland.</p>
<div class="lb-trans"><p>/PRNewswire/ -- 在最近於波蘭華沙舉行的第 18 屆 EuropaProperty 中東歐零售獎頒獎典禮上，名創優品被授予_新興零售商獎_，在眾多競爭者中脱穎而出，成為今年唯一的獲獎者。該獎項表彰了名創優品在歐洲的有序門店擴展、差異化的旗艦概念以及在波蘭市場的穩健進入步伐。</p>
</div><p><strong>A</strong> <strong>Prestigious Industry Recognition Reinforc</strong> <strong>ing</strong> <strong>Global Expansion Efforts</strong></p>
<div class="lb-trans"><p><strong>一項</strong> <strong>享有盛譽的行業認可，強化全球擴展努力</strong></p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>繼續閲讀</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>CEE_Retail_Awards_06441</p>
<div class="lb-trans"><p>CEE_Retail_Awards_06441</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO’s First Polish Flagship at Złote Tarasy Opening</p>
<div class="lb-trans"><p>名創優品在 Złote Tarasy 的首家波蘭旗艦店開業</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO’s First Polish Flagship at Złote Tarasy</p>
<div class="lb-trans"><p>名創優品在 Złote Tarasy 的首家波蘭旗艦店</p>
</div><p>The CEE Retail Awards are widely recognized as one of the leading distinctions in the retail and commercial real estate sector across Central and Eastern Europe (CEE). Organized by EuropaProperty, the awards are considered an industry benchmark for retail performance and execution in the regional retail landscape.</p>
<div class="lb-trans"><p>中東歐零售獎被廣泛認為是中東歐（CEE）零售和商業房地產領域的領先榮譽之一。該獎項由 EuropaProperty 主辦，被視為區域零售表現和執行的行業基準。</p>
</div><p>The jury noted that MINISO was chosen as <em>Newcomer Retailer of the Year</em> for its measurable commercial impact in the CEE region, positioning the brand as a compelling retail partner for landlords and developers and drawing sustained interest from local shopping center operators.</p>
<div class="lb-trans"><p>評審團指出，名創優品被選為_年度新興零售商_，是因為其在中東歐地區的可衡量商業影響，使品牌成為房東和開發商的有吸引力的零售合作伙伴，並吸引了當地購物中心運營商的持續關注。</p>
</div><p>This achievement reflects MINISO's focused rollout and disciplined operational execution. By deploying a strategic, multi-format store approach—combining collectable toy store with experience-oriented flagship store—MINISO quickly generated sustained footfall and positive consumer reception. The award signals that the company's overseas growth has progressed beyond rapid expansion toward a focus on store quality and performance, with its emphasis on prioritizing larger-format stores with strong operational results continuing to demonstrate effectiveness across international markets.</p>
<div class="lb-trans"><p>這一成就反映了名創優品的專注擴展和嚴謹的運營執行。通過採用戰略性的多格式門店模式——將可收集玩具店與體驗導向的旗艦店相結合——名創優品迅速吸引了持續的客流和積極的消費者反饋。該獎項表明，公司在海外的增長已超越快速擴張，轉向關注門店質量和表現，強調優先考慮具有強大運營成果的大型門店，在國際市場上繼續展現有效性。</p>
</div><p><strong>Flagship Store Presence Creat</strong> <strong>ing</strong> <strong>Destination Appeal</strong></p>
<div class="lb-trans"><p><strong>旗艦店的存在創造目的地吸引力</strong></p>
</div><p>A prime example of MINISO's European store model is its first Polish flagship, located in Warsaw's Złote Tarasy shopping center. Spanning more than 1,000 square meters, the store opened with a carnival-inspired design and dedicated interactive product zones featuring Disney, Sanrio, Chiikawa, and other globally recognized characters. It has since attracted a broad base of younger consumers, quickly becoming one of the city's must-visit destinations.</p>
<div class="lb-trans"><p>名創優品的歐洲門店模式的一個典範是其位於華沙 Złote Tarasy 購物中心的首家波蘭旗艦店。該店面積超過 1000 平方米，以嘉年華風格的設計和專門的互動產品區域吸引顧客，區域內有迪士尼、三麗鷗、Chiikawa 等全球知名角色。自開業以來，它迅速吸引了大量年輕消費者，成為城市必訪的目的地之一。</p>
</div><p>The flagship reflects the rapid rise of the global &#34;kidult&#34; movement, where young consumers turn to IP culture for emotional comfort and identity expression. Anchored in IP-led experiences— with more than 60% of IP products from blind boxes to plush collectibles—the space fosters an immersive atmosphere where fans connect through shared passions and cultural affinity.</p>
<div class="lb-trans"><p>該旗艦店反映了全球 “成人兒童” 運動的快速崛起，年輕消費者通過 IP 文化尋求情感慰藉和身份表達。以 IP 驅動的體驗為基礎——超過 60% 的 IP 產品包括盲盒和毛絨玩具——該空間營造了一個沉浸式的氛圍，讓粉絲通過共同的熱情和文化認同建立聯繫。</p>
</div><p>This approach responds to a clear gap in the local market for immersive, socially engaging IP-inspired lifestyle experiences. By introducing MINISO's proven &#34;Super IP + Super Store&#34; experiential model from Asia to Central and Eastern Europe, the space quickly evolved beyond a traditional shopping venue into a vibrant destination for young consumers. It has become a place people return to for discovery, emotional connection, and shared cultural moments, while also energizing the wider environment through sustained visitor interest.</p>
<div class="lb-trans"><p>這種方法回應了當地市場對沉浸式、社交互動的 IP 靈感生活方式體驗的明顯需求。通過將名創優品在亞洲驗證的 “超級 IP + 超級店” 體驗模式引入中東歐，該空間迅速超越了傳統購物場所，成為年輕消費者的活力目的地。它已成為人們迴歸發現、情感連接和共享文化時刻的地方，同時通過持續的訪客興趣為更廣泛的環境注入活力。</p>
</div><p><strong>Industry Accolade Confirm</strong> <strong>ing</strong> <strong>Sustained Market Potential</strong></p>
<div class="lb-trans"><p><strong>行業榮譽確認持續市場潛力</strong></p>
</div><p>Recognition from the CEE Retail Awards further underscores the relevance and scalability of MINISO's IP-driven retail model in the European market.</p>
<div class="lb-trans"><p>來自中東歐零售獎的認可進一步強調了名創優品的 IP 驅動零售模式在歐洲市場的相關性和可擴展性。</p>
</div><p>Looking ahead, MINISO will continue advancing its global IP strategy alongside ongoing upgrades to its store formats, aligning with local consumer trends to deepen its presence across Europe and other international markets. Through this approach, the brand aims to unlock sustained long-term value and strengthen its role as a leading player in experiential, IP-focused retail worldwide.</p>
<div class="lb-trans"><p>展望未來，名創優品將繼續推進其全球 IP 戰略，同時對門店格式進行持續升級，以符合當地消費者趨勢，深化其在歐洲及其他國際市場的存在。通過這種方法，品牌旨在釋放持續的長期價值，並加強其作為全球體驗式、IP 聚焦零售的領先參與者的角色。</p>
</div><p>Photo - https://mma.prnewswire.com/media/2888657/CEE_Retail_Awards_06441.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2888657/CEE_Retail_Awards_06441.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2888658/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy_Opening.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2888658/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy_Opening.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2888659/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2888659/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy.jpg</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjA2Jk5ld3NJdGVtSWQ9RU44MjQ5NCZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDYwNTUxUFJfTkVXU19FVVJPX05EX19FTjgyNDk0" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=EN82494&amp;Transmission_Id=202602060551PR_NEWS_EURO_ND__EN82494&amp;DateId=20260206"/></p>

名創優品榮獲中東歐零售獎，因其在歐洲市場的持續擴張而獲得行業認可