<p><em>新的合作填補了數字户外廣告的測量空白</em></p>
<p>, /PRNewswire/ -- ABCS Insights 和 Neptune Retail Solutions 今天宣佈在加拿大擴展基於結果的數字户外（DOOH）廣告測量能力，使品牌能夠量化來自實體世界媒體曝光的增量銷售提升和廣告支出回報（iROAS）。</p>
<p>此次合作解決了加拿大市場長期存在的一個空白，品牌在測量 DOOH 的增量商業影響方面選擇有限。通過將標準化的銷售提升和 iROAS 測量引入加拿大，ABCS 和 Neptune 使廣告商和代理商能夠以與數字和零售媒體渠道相同的嚴謹性評估 DOOH，從而解鎖更明智的全渠道媒體投資決策。</p>
<p>&#34;未被測量的媒體往往被低估，&#34; ABCS Insights 首席執行官 Jerome Shimizu 説。&#34;加拿大品牌對數字户外廣告實際帶來的效果瞭解有限，超出了覆蓋範圍。通過將基於結果的測量引入市場，我們正在幫助將 DOOH 從一個以覆蓋為中心的渠道轉變為一個以績效評估為基礎的投資類別，從而推動更智能的增長決策。&#34;</p>
<p>&#34;我們很高興將我們市場領先的店內 x DOOH 定向媒體產品擴展到加拿大，&#34; Neptune 首席執行官 Bill Redmond 説。&#34;與 ABCS 的合作在 2025 年在美國取得了巨大的成功，為品牌提供了市場領先的成果，通過將消費者從店外 DOOH 曝光引導到貨架，直接可測量到購買。&#34;</p>
<p>ABCS Insights 為加拿大市場提供全面的數字廣告和增長智能分析平台。如需更多信息，請聯繫。</p>
<p><strong>關於 ABCS Insights</strong></p>
<p>ABCS Insights 是一個增長智能平台——一個測量和分析解決方案，提供營銷和廣告如何驅動現實世界商業成果的統一視圖。該公司的平台基於數千項研究和大規模的現實世界購買數據，支持跨渠道、類別和購買旅程階段的基於結果的測量。ABCS 支持幾乎所有行業的品牌——包括快速消費品、零售、快餐、媒體、金融服務、技術等——幫助營銷人員自信地規劃、測量和優化營銷和廣告。</p>
<p><strong>關於 Neptune Retail Solutions</strong></p>
<p>Neptune Retail Solutions 是美國和加拿大全渠道零售營銷的無與倫比的領導者。Neptune 的店內媒體網絡在 60,000 個地點和 140 個品牌中無與倫比，包括 Albertsons、CVS、Dollar General、Family Dollar、HEB、Kroger、Loblaw、Metro、Publix、Sobeys、Southeastern Grocers、Meijer、HyVee、Total Wine &amp; More 和 Wakefern。與其市場領先的數字激勵網絡相連，涵蓋許多相同的零售商以及 BJ's 和 Target，結合 Neptune 獨特的能力，將店內和數字 DOOH 內容整合到一個平台中，具有無與倫比的精確度、規模和經過驗證的結果，該公司是&#34;獨一無二&#34;，能夠無縫推動零售商和廣告商的流量、轉化和盈利收入增長。如需更多信息，請訪問 www.neptuneretailsolutions.com。</p>
<p><strong>媒體聯繫人：</strong></p>
<p>Becky Conn</p>
<p>630-346-9006</p>
<p>[email protected]</p>
<p>來源 ABCS Insights</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjEwJk5ld3NJdGVtSWQ9UEg4NDIyMSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMTAwODM3UFJfTkVXU19VU1BSX19fX19QSDg0MjIx?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjEwJk5ld3NJdGVtSWQ9UEg4NDIyMSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMTAwODM3UFJfTkVXU19VU1BSX19fX19QSDg0MjIx"/></p>

<p>ABCS Insights 和 Neptune Retail Solutions 宣佈在加拿大推出增強的基於結果的數字户外廣告（DOOH）測量能力。這一合作旨在填補加拿大市場的測量空白，使品牌能夠量化 DOOH 曝光帶來的銷售提升和廣告支出回報率（iROAS）。通過標準化這些測量，廣告主可以將 DOOH 與數字和零售媒體進行評估，從而做出更明智的投資決策。該倡議預計將使 DOOH 從一個以覆蓋率為重點的渠道轉變為一個以績效評估為基礎的投資類別，從而增強加拿大品牌的增長策略</p>

<p><em>New collaboration closes measurement gap for digital out-of-home advertising</em></p>
<div class="lb-trans"><p><em>新的合作填補了數字户外廣告的測量空白</em></p>
</div><p>, /PRNewswire/ -- ABCS Insights and Neptune Retail Solutions today announced expanded outcome-based measurement capabilities for digital out-of-home (DOOH) advertising in Canada, enabling brands to quantify incremental sales lift and return on ad spend (iROAS) from physical-world media exposure.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- ABCS Insights 和 Neptune Retail Solutions 今天宣佈在加拿大擴展基於結果的數字户外（DOOH）廣告測量能力，使品牌能夠量化來自實體世界媒體曝光的增量銷售提升和廣告支出回報（iROAS）。</p>
</div><p>The collaboration addresses a longstanding gap in the Canadian market, where brands have had limited options to measure the incremental business impact of DOOH. By bringing standardized sales-lift and iROAS measurement to Canada, ABCS and Neptune enable advertisers and agencies to evaluate DOOH with the same rigor as digital and retail media channels—unlocking more informed omnichannel media investment decisions.</p>
<div class="lb-trans"><p>此次合作解決了加拿大市場長期存在的一個空白，品牌在測量 DOOH 的增量商業影響方面選擇有限。通過將標準化的銷售提升和 iROAS 測量引入加拿大，ABCS 和 Neptune 使廣告商和代理商能夠以與數字和零售媒體渠道相同的嚴謹性評估 DOOH，從而解鎖更明智的全渠道媒體投資決策。</p>
</div><p>&#34;Media that isn't measured is too often undervalued,&#34; said Jerome Shimizu, chief executive officer, ABCS Insights. &#34;Canadian brands have had limited visibility into what digital out-of-home advertising actually delivers beyond reach. By bringing outcome-based measurement to the market, we're helping shift DOOH from a reach-focused channel to a performance-evaluated investment category—and powering smarter growth decisions.&#34;</p>
<div class="lb-trans"><p>&#34;未被測量的媒體往往被低估，&#34; ABCS Insights 首席執行官 Jerome Shimizu 説。&#34;加拿大品牌對數字户外廣告實際帶來的效果瞭解有限，超出了覆蓋範圍。通過將基於結果的測量引入市場，我們正在幫助將 DOOH 從一個以覆蓋為中心的渠道轉變為一個以績效評估為基礎的投資類別，從而推動更智能的增長決策。&#34;</p>
</div><p>&#34;We are pleased to expand our market-leading In-Store x DOOH targeted media product into Canada,&#34; said Bill Redmond, chief executive officer, Neptune. &#34;This collaboration with ABCS has proven wildly successful in the U.S. in 2025, delivering market-leading outcomes for brands by driving consumers from out-of-store DOOH exposure to the shelf, in a way that is directly measurable to purchase.&#34;</p>
<div class="lb-trans"><p>&#34;我們很高興將我們市場領先的店內 x DOOH 定向媒體產品擴展到加拿大，&#34; Neptune 首席執行官 Bill Redmond 説。&#34;與 ABCS 的合作在 2025 年在美國取得了巨大的成功，為品牌提供了市場領先的成果，通過將消費者從店外 DOOH 曝光引導到貨架，直接可測量到購買。&#34;</p>
</div><p>ABCS Insights provides a comprehensive digital advertising and growth intelligence analytics platform for the Canadian market. For more information, reach out.</p>
<div class="lb-trans"><p>ABCS Insights 為加拿大市場提供全面的數字廣告和增長智能分析平台。如需更多信息，請聯繫。</p>
</div><p><strong>About ABCS Insights</strong></p>
<div class="lb-trans"><p><strong>關於 ABCS Insights</strong></p>
</div><p>ABCS Insights is a growth intelligence platform—a measurement and analytics solution that provides a unified view of how marketing and advertising drive real-world business outcomes. The company's platform is grounded in insights from thousands of studies and large-scale, real-world purchase data, enabling outcome-based measurement across channels, categories, and stages of the purchase journey. ABCS supports brands across virtually all industries—including CPG, retail, QSR, media, financial services, technology, and more—helping marketers plan, measure, and optimize marketing and advertising with confidence.</p>
<div class="lb-trans"><p>ABCS Insights 是一個增長智能平台——一個測量和分析解決方案，提供營銷和廣告如何驅動現實世界商業成果的統一視圖。該公司的平台基於數千項研究和大規模的現實世界購買數據，支持跨渠道、類別和購買旅程階段的基於結果的測量。ABCS 支持幾乎所有行業的品牌——包括快速消費品、零售、快餐、媒體、金融服務、技術等——幫助營銷人員自信地規劃、測量和優化營銷和廣告。</p>
</div><p><strong>About Neptune Retail Solutions</strong></p>
<div class="lb-trans"><p><strong>關於 Neptune Retail Solutions</strong></p>
</div><p>Neptune Retail Solutions is the unparalleled leader in omnichannel retail marketing across the US and Canada. Neptune's In-Store Media network is unmatched across 60,000 locations and 140 banners, including Albertsons, CVS, Dollar General, Family Dollar, HEB, Kroger, Loblaw, Metro, Publix, Sobeys, Southeastern Grocers, Meijer, HyVee, Total Wine &amp; More and Wakefern. Linked to its market-leading Digital Incentives Network at many of the same retailers plus BJ's and Target, along with Neptune's exclusive ability to combine in-store and Digital OOH content into a single platform with unparalleled precision, scale and proven results, the Company is &#34;one of one&#34; uniquely positioned to seamlessly drive traffic, conversion and profitable revenue growth for retailers and advertisers. For more information, visit www.neptuneretailsolutions.com.</p>
<div class="lb-trans"><p>Neptune Retail Solutions 是美國和加拿大全渠道零售營銷的無與倫比的領導者。Neptune 的店內媒體網絡在 60,000 個地點和 140 個品牌中無與倫比，包括 Albertsons、CVS、Dollar General、Family Dollar、HEB、Kroger、Loblaw、Metro、Publix、Sobeys、Southeastern Grocers、Meijer、HyVee、Total Wine &amp; More 和 Wakefern。與其市場領先的數字激勵網絡相連，涵蓋許多相同的零售商以及 BJ's 和 Target，結合 Neptune 獨特的能力，將店內和數字 DOOH 內容整合到一個平台中，具有無與倫比的精確度、規模和經過驗證的結果，該公司是&#34;獨一無二&#34;，能夠無縫推動零售商和廣告商的流量、轉化和盈利收入增長。如需更多信息，請訪問 www.neptuneretailsolutions.com。</p>
</div><p><strong>Press Contact:</strong></p>
<div class="lb-trans"><p><strong>媒體聯繫人：</strong></p>
</div><p>Becky Conn</p>
<div class="lb-trans"><p>Becky Conn</p>
</div><p>630-346-9006</p>
<div class="lb-trans"><p>630-346-9006</p>
</div><p>[email protected]</p>
<div class="lb-trans"><p>[email protected]</p>
</div><p>SOURCE ABCS Insights</p>
<div class="lb-trans"><p>來源 ABCS Insights</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjEwJk5ld3NJdGVtSWQ9UEg4NDIyMSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMTAwODM3UFJfTkVXU19VU1BSX19fX19QSDg0MjIx" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=PH84221&amp;Transmission_Id=202602100837PR_NEWS_USPR_____PH84221&amp;DateId=20260210"/></p>

ABCS Insights 和 Neptune Retail Solutions 通過銷售增長和 iROAS 測量推動加拿大數字户外廣告的成果時代