<p>中國自貢 --（Newsfile Corp. -2026 年 2 月 11 日）- 中國新年是中國最受珍視和最盛大的傳統節日，象徵着中國文化的包容性和活力。隨着 2026 年馬年的臨近，攜程集團與貓途鷹中國共同推出《2026 全球影響者中國旅行活動：新年象徵》，邀請全球影響者和旅行者共同體驗這一節日的美味、文化傳統和共享精神的真實而沉浸式的慶祝活動。</p>
<p>此次活動由攜程集團與貓途鷹中國共同發起，並與武漢、長沙、三亞、長治、黃山、自貢和宜賓七個充滿活力的城市聯合舉辦。活動於 1 月 23 日在被譽為 “世界燈會之鄉” 的自貢正式啓動。活動以 “與世界共同創造中國新年象徵” 為主題，突出節日景觀、悠久傳統和地道風味三個核心元素。全球創作者被邀請親自探索這七個目的地，通過攝影、視頻和故事捕捉其獨特魅力。通過在線平台，創意社交媒體挑戰將吸引全球觀眾，促進超越語言和國界的文化交流，將中國新年的精髓帶給世界各地的人們。</p>
<p>武漢：武漢將古老的遺產與現代的活力相結合。漫步於東湖梅園的梅花叢中，夜晚遊覽閃爍的長江和漢江，感受這座城市的生態脈動。雄偉的黃鶴樓和熱鬧的吉慶街，伴隨着百年老店，傳承着千年的文化和鄰里的温暖。</p>
<p>長沙：白天的長沙展現出一座詩意的河流、山丘和島嶼之城：嶽麓書院的書香氣息瀰漫，而橘子洲則迴盪着革命歷史。夜幕降臨，太平老街瀰漫着街頭美食的誘人香氣——火宮的剁椒魚頭讓味蕾燃燒，而文化創意園中的沉浸式劇場酒吧和中國風遊樂園的空中 “飛仙” 特技則打破所有期待。</p>
<p>三亞：作為海南的明珠，三亞將島嶼風格的新年慶祝活動帶入生活。在亞特蘭蒂斯水族館邂逅海洋奇觀，迷失於五指洲島的碧藍海水和白沙灘的原始美景中，在南山文化旅遊區的高大觀音像下尋求寧靜——莊嚴的祝福標誌着新年的開始。</p>
<p>長治：長治的中國新年精神藴藏在太行山的壯麗與簡約之中。在通天峽，閃爍的冰瀑和巨大的冰柱創造出令人歎為觀止的冬季奇觀——尤其是與優雅的漢服遊行相結合，將風景變成浪漫的雪吻仙境。在黃崖洞，紅色丹霞懸崖與公里長的冰形成交織，展現出自然奇觀與文化遺產的驚人和諧。</p>
<p>黃山：穿越黃山的旅程彷彿走進了一幅水墨畫。三江口的燈籠照亮了白牆黑瓦的街道；西遞村通過精美的磚雕和對聯低語着歷史；徽州古城的小巷散發着書香遺韻；而齊雲山的雲海漂浮在飄渺的紅砂岩峯頂之上。</p>
<p>自貢：自貢被譽為 “世界燈會之鄉”，編織出夢幻的新年場景，成千上萬的燈籠在中國燈會的輝煌中與福溪河夜遊的波光粼粼交相輝映。同時，古老的深海鹽井和自貢鹽業歷史博物館靜靜講述着這座城市作為中國歷史鹽都的 2000 年遺產。</p>
<p>宜賓：作為中國的 “酒都”，宜賓邀請全球客人探索五糧液生態園和 501 白酒文化聖地。站在明清時期的發酵池旁，觀察傳統釀酒習俗與迷人的現場傳統表演的生動融合——對千年釀酒遺產的開創性致敬。</p>
<p>紅燈籠高掛，團圓飯的香氣瀰漫在空氣中。中國新年的無數魅力在等待着來自世界各地的朋友們——來吧，沉浸在這個充滿温暖、節日氣氛和人類共同體的文化慶典中。</p>
<p>公司名稱：攜程集團</p>
<p>聯繫人：田子婧</p>
<p>電子郵件：zj_tian@trip.com</p>
<p>網站：https://www.ctrip.com/</p>
<p>要查看此新聞稿的源版本，請訪問 https://www.newsfilecorp.com/release/283537</p>

攜程集團-S

旅遊科技 ETF -ETFMG

攜程網

3 倍做多旅遊行業 ETN - MicroSectors

貓途鷹

<p>攜程集團與貓途鷹中國共同主辦 2026 年全球影響者中國旅遊活動，慶祝中國新年。該活動邀請全球影響者探索七座城市——武漢、長沙、三亞、長治、黃山、自貢和宜賓，展示節日的風景、傳統和美食。活動於 1 月 23 日在自貢啓動，通過社交媒體挑戰促進文化交流，鼓勵參與者捕捉節日的精髓。每座城市提供獨特的體驗，從歷史遺址到美食盛宴，邀請世界共同慶祝這一珍貴的節日</p>

<p>Zigong, China--(Newsfile Corp. - February 11, 2026) - Chinese New Year, the most cherished and grandest traditional festival in China, stands as a powerful symbol of Chinese culture's inclusiveness and vitality. As the Year of the Horse 2026 approaches, Trip.com Group and Tripadvisor China jointly present The Chinese New Year Symbol: 2026 Global Influencers' China Travel Campaign, inviting global influencers and travelers alike to experience an authentic and immersive celebration of the festive flavors, cultural traditions, and shared spirit of the season.</p>
<div class="lb-trans"><p>中國自貢 --（Newsfile Corp. -2026 年 2 月 11 日）- 中國新年是中國最受珍視和最盛大的傳統節日，象徵着中國文化的包容性和活力。隨着 2026 年馬年的臨近，攜程集團與貓途鷹中國共同推出《2026 全球影響者中國旅行活動：新年象徵》，邀請全球影響者和旅行者共同體驗這一節日的美味、文化傳統和共享精神的真實而沉浸式的慶祝活動。</p>
</div><p>Co-initiated by Trip.com Group and Tripadvisor China, this campaign is jointly hosted with seven vibrant cities: Wuhan, Changsha, Sanya, Changzhi, Huangshan, Zigong, and Yibin. It officially launched on January 23rd in Zigong-the &#34;Home of the World's Premier Lantern Festival&#34;. Centered on the theme &#34;Co-creating the Chinese New Year Symbol with the World&#34;, the initiative highlights three core elements: festive scenery, time-honored traditions, and authentic flavors. Global creators are invited to explore these seven destinations firsthand, capturing their unique charm through photography, video, and storytelling. Through online platforms, creative social media challenges will engage audiences worldwide, fostering a reciprocal cultural exchange that transcends language and borders, bringing the essence of Chinese New Year to people everywhere.</p>
<div class="lb-trans"><p>此次活動由攜程集團與貓途鷹中國共同發起，並與武漢、長沙、三亞、長治、黃山、自貢和宜賓七個充滿活力的城市聯合舉辦。活動於 1 月 23 日在被譽為 “世界燈會之鄉” 的自貢正式啓動。活動以 “與世界共同創造中國新年象徵” 為主題，突出節日景觀、悠久傳統和地道風味三個核心元素。全球創作者被邀請親自探索這七個目的地，通過攝影、視頻和故事捕捉其獨特魅力。通過在線平台，創意社交媒體挑戰將吸引全球觀眾，促進超越語言和國界的文化交流，將中國新年的精髓帶給世界各地的人們。</p>
</div><p>Wuhan: Wuhan blends ancient heritage with modern energy. Stroll through the plum blossoms of East Lake Plum Garden, cruise the glittering Yangtze and Han rivers at night, and feel the city's ecological pulse. The majestic Yellow Crane Tower and the bustling Ji'qing Street, with its century-old eateries, carry forward millennia of culture and neighborhood warmth.</p>
<div class="lb-trans"><p>武漢：武漢將古老的遺產與現代的活力相結合。漫步於東湖梅園的梅花叢中，夜晚遊覽閃爍的長江和漢江，感受這座城市的生態脈動。雄偉的黃鶴樓和熱鬧的吉慶街，伴隨着百年老店，傳承着千年的文化和鄰里的温暖。</p>
</div><p>Changsha: By day, Changsha reveals itself as a poetic city of rivers, hills, and islands: the scholarly air of Yuelu Academy lingers, while Orange Isle echoes with revolutionary history. As night falls, Taiping Old Street fills with the irresistible aroma of street food-spicy fish head with chopped chili from the Fire Palace sets taste buds ablaze, while immersive theater bars in the cultural-creative park and aerial &#34;flying immortal&#34; stunts at the Chinese-style Amusement Park shatter all expectations.</p>
<div class="lb-trans"><p>長沙：白天的長沙展現出一座詩意的河流、山丘和島嶼之城：嶽麓書院的書香氣息瀰漫，而橘子洲則迴盪着革命歷史。夜幕降臨，太平老街瀰漫着街頭美食的誘人香氣——火宮的剁椒魚頭讓味蕾燃燒，而文化創意園中的沉浸式劇場酒吧和中國風遊樂園的空中 “飛仙” 特技則打破所有期待。</p>
</div><p>Sanya: As Hainan's crown jewel, Sanya brings island-style New Year celebrations to life. Encounter marine wonders at the Atlantis Aquarium, get lost in the pristine beauty of Wuzhizhou Island's turquoise waters and white-sand beaches, and seek serenity beneath the towering Guanyin statue at Nanshan Cultural Tourism Zone-where solemn blessings mark the start of a new year.</p>
<div class="lb-trans"><p>三亞：作為海南的明珠，三亞將島嶼風格的新年慶祝活動帶入生活。在亞特蘭蒂斯水族館邂逅海洋奇觀，迷失於五指洲島的碧藍海水和白沙灘的原始美景中，在南山文化旅遊區的高大觀音像下尋求寧靜——莊嚴的祝福標誌着新年的開始。</p>
</div><p>Changzhi: The spirit of Chinese New Year in Changzhi is nestled within the grandeur and timeless simplicity of the Taihang Mountains. At Tongtian Gorge, glistening icefalls and colossal icicles create a breathtaking winter spectacle-especially when paired with elegant Hanfu processions, transforming the landscape into a romantic snow-kissed fairyland. In Huangya Cave, crimson Danxia cliffs intertwine with kilometer-long ice formations, offering a stunning harmony of natural wonder and cultural heritage.</p>
<div class="lb-trans"><p>長治：長治的中國新年精神藴藏在太行山的壯麗與簡約之中。在通天峽，閃爍的冰瀑和巨大的冰柱創造出令人歎為觀止的冬季奇觀——尤其是與優雅的漢服遊行相結合，將風景變成浪漫的雪吻仙境。在黃崖洞，紅色丹霞懸崖與公里長的冰形成交織，展現出自然奇觀與文化遺產的驚人和諧。</p>
</div><p>Huangshan: A journey through Huangshan feels like stepping into an ink-wash painting. Lantern-lit streets in Sanjiangkou reflect off whitewashed walls and black-tiled roofs; Xidi Village whispers history through intricate brick carvings and couplets; the alleys of Huizhou Ancient City breathe with scholarly legacy; and Qiyun Mountain's sea of clouds floats above ethereal red sandstone peaks.</p>
<div class="lb-trans"><p>黃山：穿越黃山的旅程彷彿走進了一幅水墨畫。三江口的燈籠照亮了白牆黑瓦的街道；西遞村通過精美的磚雕和對聯低語着歷史；徽州古城的小巷散發着書香遺韻；而齊雲山的雲海漂浮在飄渺的紅砂岩峯頂之上。</p>
</div><p>Zigong: Renowned as the &#34;Home of the World's Premier Lantern Festival&#34;, Zigong weaves a dreamlike New Year scene where tens of thousands of lanterns at China Lantern World glow in harmony with the shimmering ripples of evening boat rides along the Fuxi River. Meanwhile, the ancient Shenhai salt well and Zigong Salt Making Industry History Museum quietly narrate the city's 2,000-year legacy as China's historic salt capital.</p>
<div class="lb-trans"><p>自貢：自貢被譽為 “世界燈會之鄉”，編織出夢幻的新年場景，成千上萬的燈籠在中國燈會的輝煌中與福溪河夜遊的波光粼粼交相輝映。同時，古老的深海鹽井和自貢鹽業歷史博物館靜靜講述着這座城市作為中國歷史鹽都的 2000 年遺產。</p>
</div><p>Yibin: As China's &#34;Liquor Capital&#34;, Yibin invites global guests to explore the Wuliangye Ecological Park and the Holy Land of 501 Baijiu Culture. Stand beside the fermentation pits from the Ming and Yuan dynasties, and observe the vibrant amalgamation of time-honored liquor-making customs with captivating live traditional performances-a groundbreaking tribute to a millennia-old distilling legacy.</p>
<div class="lb-trans"><p>宜賓：作為中國的 “酒都”，宜賓邀請全球客人探索五糧液生態園和 501 白酒文化聖地。站在明清時期的發酵池旁，觀察傳統釀酒習俗與迷人的現場傳統表演的生動融合——對千年釀酒遺產的開創性致敬。</p>
</div><p>Red lanterns are glowing, and the aroma of reunion dinners fills the air. The countless charms of Chinese New Year await friends from around the world-come be immersed in a cultural celebration steeped in warmth, festivity, and shared humanity.</p>
<div class="lb-trans"><p>紅燈籠高掛，團圓飯的香氣瀰漫在空氣中。中國新年的無數魅力在等待着來自世界各地的朋友們——來吧，沉浸在這個充滿温暖、節日氣氛和人類共同體的文化慶典中。</p>
</div><p>Company Name: Trip.com Group</p>
<div class="lb-trans"><p>公司名稱：攜程集團</p>
</div><p>Contact: Zijing Tian</p>
<div class="lb-trans"><p>聯繫人：田子婧</p>
</div><p>Email: zj_tian@trip.com</p>
<div class="lb-trans"><p>電子郵件：zj_tian@trip.com</p>
</div><p>Website: https://www.ctrip.com/</p>
<div class="lb-trans"><p>網站：https://www.ctrip.com/</p>
</div><p>To view the source version of this press release, please visit https://www.newsfilecorp.com/release/283537</p>
<div class="lb-trans"><p>要查看此新聞稿的源版本，請訪問 https://www.newsfilecorp.com/release/283537</p>
</div>

全球影響力人士齊聚一堂，共慶中國新年，由攜程集團和貓途鷹中國聯合主辦