<div id="readability-page-1"><div>The Atlanta-based group sees revenue edging towards $48bn in 2025, up from $47bn last year and less than $37bn in 2021. The gain is modest - more or less in line with inflation - although Coca-Cola appears to have put behind it a painful spell that saw six consecutive years of revenue falling during the previous 2010-2020 cycle. In December, the Atlanta group announced the appointment of Henrique Braun as CEO. As a company veteran with a purely operational profile, he will most likely focus on delivering cost savings. This would mark a possible change of direction after the tenure of British James Quincey, who pursued a diversification strategy that some will judge to have delivered relative success, notwithstanding a misfire with Costa Coffee. Indeed, under Quincey, who took over in 2017, profit before tax and special items rose by half, while dividend distributions to shareholders increased by 40%. A venerable S&amp;P 500 ‘blue chip', with Berkshire Hathaway one of its leading shareholders, over the past decade Coca-Cola has commanded an average valuation of 25x earnings. It is still trading at around that multiple. In another vein, the group has not rid itself of its tax dispute with the IRS, over transfer pricing and the effective geographic location of its intellectual property. The case could cost the company as much as $16bn to $18bn - much more than a year's profits - if it were to lose its appeal. It could also send a shiver through other US multinationals that rely on tax optimization.Judging by the share price's recent performance, investors do not seem to harbor any major concern on that front. Unless Coca-Cola has benefited from a major rotation out of technology stocks - severely jostled by AI - and into names seen as more defensive...</div></div>

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可口可樂歐洲合夥

可口可樂裝瓶

可口可樂預計到 2025 年收入將增長至 480 億美元，較去年增加了 10 億美元，此前公司在 2010 年至 2020 年期間經歷了收入下降的挑戰。公司任命亨裏克·布勞恩（Henrique Braun）為首席執行官，專注於成本節約，轉變了詹姆斯·昆西（James Quincey）的多元化戰略。儘管與美國國税局（IRS）之間的税務爭議可能導致 160 億至 180 億美元的損失，但投資者情緒依然穩定。可口可樂的股票以平均 25 倍的市盈率交易，反映其作為藍籌股公司的地位，伯克希爾哈撒韋是其主要股東

Coca-Cola bets on hedging against AI

- 可口可樂預計 2025 年收入接近 480 億美元，較 2024 年略有增長。
- 新任 CEO 亨裏克·布勞恩可能專注於節約成本，改變前任的多元化策略。
- 税務糾紛可能導致高達 180 億美元的潛在損失，影響行業其他跨國公司。

可口可樂押注通過對沖來應對人工智能的影響