<p>（第一財經）2 月 24 日——在昨天結束的為期九天的春節假期中，中國大多數人都在與家人慶祝農曆新年，但許多中國汽車經銷商卻留在國外，放棄假期以拓展海外業務。</p>
<p>“新項目即將啓動，客户會議、市場調研和年度業務規劃等事情都不能等。所以我在這個春節期間選擇在國外度過，” 一位汽車交易商告訴第一財經。</p>
<p>三年前，這位經銷商在發現中國汽車出口的絕佳機會後，開始了自己的創業之路。在此之前，他在一家中國汽車製造商的海外銷售部門工作多年，負責客户開發、市場營銷和售後網絡的建立。他的工作讓他走遍了中東、非洲等地區。</p>
<p>他説，他認識的許多汽車行業人士在假期期間也忙於海外生產和銷售的前線。他們的奉獻精神源於中國汽車品牌在海外擴張的強勁勢頭，以及激烈競爭帶來的緊迫感。</p>
<p>“近年來，中東國家的道路上越來越多地可以看到中國汽車。這表明海外消費者對中國汽車的認知已經超越了低質量和低價格的舊刻板印象。此外，中國汽車製造商也在不斷調整產品以滿足當地需求，這大大提高了海外客户與他們合作的意願，並增強了對中國品牌的信任，” 他説。</p>
<p>他説，過去中國汽車主要在海外低端乘用車市場競爭，品牌認知度不強。然而，得益於新能源車的快速崛起，獨立的中國品牌在海外的定價和品牌定位上穩步提升。比亞迪、奇瑞汽車、吉利汽車控股和長城汽車等領先汽車製造商在海外市場份額不斷增加，聲譽也在改善。</p>
<p>但中國汽車製造商在海外市場的競爭愈發激烈。“市場已經變成了一個戰場，交易商們拼盡全力爭奪客户。外國買家變得更加精明，通常會比較多個報價後再選擇最佳合作伙伴。這直接擠壓了交易商的毛利率，” 這位交易商説。</p>
<p>他説，他計劃在海外建立長期業務。通過深入研究當地市場，他希望找到擴展的途徑，同時使自己的利益與客户的利益保持一致。</p>
<p>“海外客户通常會參加中國的每一個大型汽車展。我陪同他們，幫助他們與資源對接，並努力將一次性交易轉變為長期互利的合作關係，” 他説。</p>
<p>這個春節也不例外。他一直忙於準備與一位中東經銷商共同建立的拆解組裝工廠的啓動。他確保一切就緒，以確保工廠上線後能夠順利運營。</p>
<p>編輯：唐詩華，金·泰勒</p>

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<p>隨着中國農曆新年的慶祝，許多汽車經銷商選擇在海外工作以擴展他們的海外業務。在中東等市場的影響力不斷增強，中國汽車製造商正在克服過去低質量的刻板印象。比亞迪和吉利等品牌正在獲得市場份額，但競爭日益激烈，導致利潤空間收窄。經銷商們專注於建立長期合作伙伴關係，並根據當地需求調整產品，正如與中東經銷商合作推出新組裝工廠所示</p>

<p>(Yicai) Feb. 24 -- While most people in China were celebrating the Lunar New Year with their families during the nine-day holiday that ended yesterday, many Chinese car dealers stayed abroad, foregoing their holiday to build up their overseas business.</p>
<div class="lb-trans"><p>（第一財經）2 月 24 日——在昨天結束的為期九天的春節假期中，中國大多數人都在與家人慶祝農曆新年，但許多中國汽車經銷商卻留在國外，放棄假期以拓展海外業務。</p>
</div><p>“New projects are about to kick off and things like client meetings, market research and annual business planning just can’t wait. So I am spending this Spring Festival abroad,” an auto trader told Yicai.</p>
<div class="lb-trans"><p>“新項目即將啓動，客户會議、市場調研和年度業務規劃等事情都不能等。所以我在這個春節期間選擇在國外度過，” 一位汽車交易商告訴第一財經。</p>
</div><p>Three years ago, this dealer started his own business after spotting the perfect window of opportunity for Chinese car exports. Before that, he had worked for many years in the overseas sales division of a Chinese automaker, responsible for client development, marketing and after-sales network setup. His work took him across the Middle East, Africa and other regions.</p>
<div class="lb-trans"><p>三年前，這位經銷商在發現中國汽車出口的絕佳機會後，開始了自己的創業之路。在此之前，他在一家中國汽車製造商的海外銷售部門工作多年，負責客户開發、市場營銷和售後網絡的建立。他的工作讓他走遍了中東、非洲等地區。</p>
</div><p>Many people he knows in the auto industry were also busy on the front lines of overseas production and sales during the holiday, he said. Their dedication stems from the strong momentum of Chinese car brands expanding abroad and the sense of urgency created by intense competition.</p>
<div class="lb-trans"><p>他説，他認識的許多汽車行業人士在假期期間也忙於海外生產和銷售的前線。他們的奉獻精神源於中國汽車品牌在海外擴張的強勁勢頭，以及激烈競爭帶來的緊迫感。</p>
</div><p>“In recent years, more and more Chinese vehicles can be seen on the roads in Middle Eastern countries. This shows that overseas consumers’ perception of Chinese cars has moved beyond the old stereotype of low quality and low price. On top of that, Chinese automakers have been adapting their products to meet local demand, which has greatly increased overseas customers’ willingness to work with them and improved their trust in Chinese brands,” he said.</p>
<div class="lb-trans"><p>“近年來，中東國家的道路上越來越多地可以看到中國汽車。這表明海外消費者對中國汽車的認知已經超越了低質量和低價格的舊刻板印象。此外，中國汽車製造商也在不斷調整產品以滿足當地需求，這大大提高了海外客户與他們合作的意願，並增強了對中國品牌的信任，” 他説。</p>
</div><p>In the past, Chinese vehicles mainly competed in the low-end passenger car market overseas, and brand recognition was not strong, he said. However, thanks to the rapid rise of new energy vehicles, independent Chinese brands have been steadily moving up in pricing and brand positioning abroad. Leading automakers such as BYD, Chery Automobile, Geely Automobile Holdings and Great Wall Motor have been gaining market share overseas and their reputations are improving as well.</p>
<div class="lb-trans"><p>他説，過去中國汽車主要在海外低端乘用車市場競爭，品牌認知度不強。然而，得益於新能源車的快速崛起，獨立的中國品牌在海外的定價和品牌定位上穩步提升。比亞迪、奇瑞汽車、吉利汽車控股和長城汽車等領先汽車製造商在海外市場份額不斷增加，聲譽也在改善。</p>
</div><p>But the competition among Chinese carmakers in overseas markets is getting fiercer. “The market has turned into a battlefield where traders are fighting hard to win customers. Foreign buyers are becoming more astute, generally comparing multiple offers before choosing the best partner. This directly squeezes traders’ gross profit margins,” the trader said.</p>
<div class="lb-trans"><p>但中國汽車製造商在海外市場的競爭愈發激烈。“市場已經變成了一個戰場，交易商們拼盡全力爭奪客户。外國買家變得更加精明，通常會比較多個報價後再選擇最佳合作伙伴。這直接擠壓了交易商的毛利率，” 這位交易商説。</p>
</div><p>He said he plans to build a long-term business overseas. By deeply researching local markets, he hopes to find ways to expand while aligning his interests with those of his clients.</p>
<div class="lb-trans"><p>他説，他計劃在海外建立長期業務。通過深入研究當地市場，他希望找到擴展的途徑，同時使自己的利益與客户的利益保持一致。</p>
</div><p>“Overseas clients usually attend every major auto show in China. I accompany them, help to connect them with resources, and work to turn one-off deals into long-term mutually beneficial partnerships,” he said.</p>
<div class="lb-trans"><p>“海外客户通常會參加中國的每一個大型汽車展。我陪同他們，幫助他們與資源對接，並努力將一次性交易轉變為長期互利的合作關係，” 他説。</p>
</div><p>This Spring Festival was no exception. He has been busy preparing for the launch of a knock-down assembly factory that he built with a Middle Eastern dealer. He is making sure everything is in place to ensure smooth operations once the factory comes online.</p>
<div class="lb-trans"><p>這個春節也不例外。他一直忙於準備與一位中東經銷商共同建立的拆解組裝工廠的啓動。他確保一切就緒，以確保工廠上線後能夠順利運營。</p>
</div><p>Editors: Tang Shihua, Kim Taylor</p>
<div class="lb-trans"><p>編輯：唐詩華，金·泰勒</p>
</div>

As China Rings In Lunar New Year, Chinese Car Dealers Drive Growth Overseas

- 中國汽車銷售商在春節期間海外發展業務，避免假期休息。  
- 受競爭和市場需求影響，越來越多的中資品牌在海外擴展。  
- 競爭加劇使得交易商利潤空間受到擠壓，需尋找長期合作伙伴關係。

Yicai

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在中國迎接農曆新年之際，中國的汽車經銷商正在海外推動增長