<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-1.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1536" height="1024" original-src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-1.png"/></p>
<p>帝亞吉歐的股價本週遭遇了嚴重的回撤，成為 FTSE 100 指數中表現最差的公司之一。週三股價暴跌至 1,585 便士，創下自 1 月 9 日以來的最低水平，因為該公司公佈了疲弱的財務業績並削減了股息。那麼，現在是買入抄底還是賣出反彈的安全時機呢？</p>
<h2>帝亞吉歐股價因疲弱的收益而暴跌</h2>
<p>帝亞吉歐是吉尼斯和斯米諾夫等知名品牌的背後公司，因酒精飲料行業面臨重大逆風而報告了疲弱的財務業績。其業績與波士頓啤酒和星座品牌等行業其他公司的表現相似。</p>
<p>帝亞吉歐的業績顯示，截至 12 月 31 日的六個月內，其淨銷售額下降了 4%。其收入降至 105 億美元，儘管在歐洲、拉丁美洲和非洲有所增長，但在其關鍵的北美和中國市場卻出現了更多的疲軟。</p>
<p>這些結果證實了啤酒消費在美國及其他關鍵市場持續下降的觀點。數據顯示，2024 年美國的啤酒生產和消費下降了 1%，這一趨勢在去年繼續。</p>
<p>該公司的業務也受到唐納德·特朗普關税的影響，這影響了其在歐洲生產的一些品牌。</p>
<p>帝亞吉歐的業績顯示，公司報告的營業利潤下降了 1.2%，而其有機營業利潤率下降了 2.8%。</p>
<p>它還下調了指導預期，現在預計銷售放緩將在今年繼續，並將下降 2-3%，因為美國市場疲軟。</p>
<p>在這種背景下，該公司在戴夫·劉易斯的領導下決定削減股息並加快成本削減。它現在預計股息支付比率將在 30% 到 50% 之間，因為它繼續改善股息。</p>
<p>該公司還繼續退出一些關鍵市場以改善其資產負債表。例如，它將在今年晚些時候通過出售其肯尼亞業務獲得超過 23 億美元。</p>
<p>因此，投資者面臨的問題是，買入抄底是否安全，還是做空該公司。做空該公司的理由是認為其業務將在未來幾個月和幾年內繼續惡化，因為啤酒消費下降，關鍵市場的競爭加劇。</p>
<p>另一方面，買入該公司的理由是，最糟糕的情況已經發生，因為它已經削減了股息併發布了疲弱的指導。在過去，一些公司在削減股息後反而蓬勃發展。</p>
<h2>帝亞吉歐股票價格技術分析</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-share-price-1.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="3574" height="2106" original-src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-share-price-1.png"/></p>
<p><em>DGE 股票圖表 | 來源：TradingView</em></p>
<p>周線圖顯示，帝亞吉歐的股價一直處於強烈的下行趨勢，從 2022 年的 3,670 便士下跌至當前的 1,616 便士。它形成了一個下降通道，現在略高於下方。</p>
<p>該股票一直低於所有移動平均線，而相對強弱指數（RSI）已經回落並低於中性水平。</p>
<p>因此，基於趨勢跟隨，最可能的情景是它將繼續下跌，可能會跌至 1,000 便士的關鍵支撐位。如果它跌破通道的下方，這一觀點將得到確認。</p>
<p>然而，在未來，該股票可能會反彈，因為投資者在等待轉機的影響。</p>
<p>關於帝亞吉歐股價因削減股息而暴跌：是買入、持有還是賣出？的文章首次出現在 Invezz 上。</p>

帝亞吉歐

<p>帝亞吉歐的股價暴跌至 1585 便士，標誌着公司報告疲弱的財務業績並削減股息後出現了顯著下滑。酒精飲料行業面臨挑戰，帝亞吉歐的淨銷售額下降了 4%，收入降至 105 億美元。公司預計今年銷售將繼續放緩 2-3%，這引發了投資者對是買入抄底還是賣出的擔憂。技術分析顯示出下行趨勢，潛在支撐位在 1000 便士，儘管隨着投資者期待轉機，未來反彈是有可能的</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-1.png" alt="" original-src="https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-1.png"/></p>
<p>The Diageo share price suffered a harsh reversal this week, making it one of the worst-performing companies in the FTSE 100 Index. It plunged to a low of 1,585p on Wednesday, its lowest level since January 9 as the company reported weak financial results and slashed its dividend. So, is it safe to buy the dip or sell the rip?</p>
<div class="lb-trans"><p>帝亞吉歐的股價本週遭遇了嚴重的回撤，成為 FTSE 100 指數中表現最差的公司之一。週三股價暴跌至 1,585 便士，創下自 1 月 9 日以來的最低水平，因為該公司公佈了疲弱的財務業績並削減了股息。那麼，現在是買入抄底還是賣出反彈的安全時機呢？</p>
</div><h2>Diageo share price crashed after weak earnings</h2>
<div class="lb-trans"><h2>帝亞吉歐股價因疲弱的收益而暴跌</h2>
</div><p>Diageo, the company behind popular brands like Guinness and Smirnoff, reported weak financial results as the alcoholic beverage industry faces major headwinds. Its results mirrored those of other companies in the industry like Boston Beer and Constellation Brands.</p>
<div class="lb-trans"><p>帝亞吉歐是吉尼斯和斯米諾夫等知名品牌的背後公司，因酒精飲料行業面臨重大逆風而報告了疲弱的財務業績。其業績與波士頓啤酒和星座品牌等行業其他公司的表現相似。</p>
</div><p>Diageo’s results showed that its net sales dropped by 4% in the six months to December 31st. Its revenue fell to $10.5 billion, with growth in Europe, Latin America, and Africa offset by more weakness in its key North America and Chinese markets.</p>
<div class="lb-trans"><p>帝亞吉歐的業績顯示，截至 12 月 31 日的六個月內，其淨銷售額下降了 4%。其收入降至 105 億美元，儘管在歐洲、拉丁美洲和非洲有所增長，但在其關鍵的北美和中國市場卻出現了更多的疲軟。</p>
</div><p>These results confirmed the view that beer consumption continued falling in the United States and other key markets. Data shows that US beer production and consumption fell by 1% in 2024, a trend that continued last year.</p>
<div class="lb-trans"><p>這些結果證實了啤酒消費在美國及其他關鍵市場持續下降的觀點。數據顯示，2024 年美國的啤酒生產和消費下降了 1%，這一趨勢在去年繼續。</p>
</div><p>The company’s business was also affected by Donald Trump's tariffs, which affected some of the brands it makes in Europe.</p>
<div class="lb-trans"><p>該公司的業務也受到唐納德·特朗普關税的影響，這影響了其在歐洲生產的一些品牌。</p>
</div><p>Diageo's results showed that the company's reported operating profit dropped by 1.2%, while its organic operating profit margin fell by 2.8%.</p>
<div class="lb-trans"><p>帝亞吉歐的業績顯示，公司報告的營業利潤下降了 1.2%，而其有機營業利潤率下降了 2.8%。</p>
</div><p>It also lowered its guidance and now expects that its sales slowdown will continue this year and drop by 2-3% this year as the US market weakens.</p>
<div class="lb-trans"><p>它還下調了指導預期，現在預計銷售放緩將在今年繼續，並將下降 2-3%，因為美國市場疲軟。</p>
</div><p>It is against this backdrop that the company, under Dave Lewis, decided to cut its dividends and accelerate its cost cuts. It now expects to have a payout ratio of between 30% and 50% as it continues to improve its dividend.</p>
<div class="lb-trans"><p>在這種背景下，該公司在戴夫·劉易斯的領導下決定削減股息並加快成本削減。它現在預計股息支付比率將在 30% 到 50% 之間，因為它繼續改善股息。</p>
</div><p>The company has continued exiting some key markets to improve its balance sheet. For example, it will receive over $2.3 billion later this year after selling its Kenyan operations.</p>
<div class="lb-trans"><p>該公司還繼續退出一些關鍵市場以改善其資產負債表。例如，它將在今年晚些時候通過出售其肯尼亞業務獲得超過 23 億美元。</p>
</div><p>Therefore, the question among investors is whether it is safe to buy the dip or short the company. The case for shorting the company is the view that its business will continue to deteriorate in the coming months and years as beer consumption falls and competition in key markets rise.</p>
<div class="lb-trans"><p>因此，投資者面臨的問題是，買入抄底是否安全，還是做空該公司。做空該公司的理由是認為其業務將在未來幾個月和幾年內繼續惡化，因為啤酒消費下降，關鍵市場的競爭加劇。</p>
</div><p>On the other hand, the case for buying the company is that the worst has already happened now that it has already slashed its dividend and issued weak guidance. In the past, some companies have thrived after slashing their dividends.</p>
<div class="lb-trans"><p>另一方面，買入該公司的理由是，最糟糕的情況已經發生，因為它已經削減了股息併發布了疲弱的指導。在過去，一些公司在削減股息後反而蓬勃發展。</p>
</div><h2>Diageo stock price technical analysis</h2>
<div class="lb-trans"><h2>帝亞吉歐股票價格技術分析</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-share-price-1.png" alt="" original-src="https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-share-price-1.png"/></p>
<p><em>DGE stock chart | Source: TradingView</em></p>
<div class="lb-trans"><p><em>DGE 股票圖表 | 來源：TradingView</em></p>
</div><p>The weekly timeframe chart shows that the Diageo stock price has been in a strong downward trend, moving from 3,670p in 2022 to the current 1,616p. It has formed a descending channel and is now slightly above the lower side.</p>
<div class="lb-trans"><p>周線圖顯示，帝亞吉歐的股價一直處於強烈的下行趨勢，從 2022 年的 3,670 便士下跌至當前的 1,616 便士。它形成了一個下降通道，現在略高於下方。</p>
</div><p>The stock has remained below all moving averages, while the Relative Strength Index (RSI) has retreated and moved below the neutral point level.</p>
<div class="lb-trans"><p>該股票一直低於所有移動平均線，而相對強弱指數（RSI）已經回落並低於中性水平。</p>
</div><p>Therefore, based on trend-following, the most likely scenario is where it continues falling, potentially to the key support level at 1,000p. This view will be confirmed if it moves below the lower side of the channel.</p>
<div class="lb-trans"><p>因此，基於趨勢跟隨，最可能的情景是它將繼續下跌，可能會跌至 1,000 便士的關鍵支撐位。如果它跌破通道的下方，這一觀點將得到確認。</p>
</div><p>In the future, however, the stock will likely bounce back as investors wait for the impact of turnaround.</p>
<div class="lb-trans"><p>然而，在未來，該股票可能會反彈，因為投資者在等待轉機的影響。</p>
</div><p>The post Diageo share price crashed after dividend cut: to buy, hold, or sell? appeared first on Invezz</p>
<div class="lb-trans"><p>關於帝亞吉歐股價因削減股息而暴跌：是買入、持有還是賣出？的文章首次出現在 Invezz 上。</p>
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帝亞吉歐在削減股息後股價暴跌：應買入、持有還是賣出？