<p>COLORfest 是在 Sally Beauty 店鋪和全國在線進行的為期一個月的頭髮和指甲顏色慶祝活動，活動的亮點是洛杉磯的沉浸式快閃體驗。</p>
<p>, /PRNewswire/ -- Sally Beauty，專業品質頭髮顏色、護髮和指甲的行業領先目的地，宣佈推出 COLOR fest，這是一個為期一個月的頭髮和指甲顏色慶祝活動，結合了沉浸式體驗、專家指導和精心策劃的產品供應。作為活動的一部分，Sally Beauty 將於 3 月 14 日星期六在洛杉磯的 The Grove 舉辦一個免費參加的沉浸式快閃活動，時間為太平洋標準時間上午 10:00 至晚上 10:00。該體驗邀請各個年齡段和技能水平的美容愛好者通過顏色的力量進行發現、學習和實驗。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928385/View_3__1.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="400" height="199" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928385/View_3__1.jpg"/></p>
<p>Sally Beauty 認識到產品發現和教育在動手環境中蓬勃發展，因此將 COLOR fest 變為現實，以通過體驗式學習促進社區和自信。與會者將有機會體驗個性化的顏色分析，幫助他們瞭解自己的顏色季節。Sally 專家 Gregory Patterson、Monae Everett 和 Juli Russell 將提供量身定製的諮詢，展示與每次評估相輔相成的最佳頭髮和指甲顏色。嘉賓將有機會贏取頂級產品 *，享受包括 Eva NYC 的閃光噴霧、金屬絲或 Strawberry Leopard 的臨時髮色在內的華麗服務，創造可分享的內容時刻，並享用美味的點心。嘉賓還將帶走價值 100 美元的精心挑選的產品組合 *，同時發現新的顏色實驗方式。</p>
<p>COLOR fest 活動將重點展示 Sally Beauty 獨家品牌和領先的全國知名品牌，包括：Arctic Fox、Good Dye Young、ion、Iroiro、Manic Panic、Strawberry Leopard、Wella、ASP、Beauty Secrets、Dashing Diva、Nailboo、Biotera、bondbar 和 Eva NYC。</p>
<p>六十多年來，Sally Beauty 一直是專業品質產品和專業知識的可信賴目的地，而 COLOR fest 在這一傳統基礎上，通過將可及性與教育相結合，迎合現代美容愛好者的需求。Sally Beauty 提供通過持證調色師的免費頭髮顏色建議和 Sally 專家的訪問，體驗突顯了品牌賦予個人按自己方式定義美的使命。無論是首次在家染髮的消費者，還是尋求新靈感的資深潮流引領者，美容愛好者都將帶着自信走出舒適區，跳過沙龍，擁抱大膽、創意的顏色。</p>
<p>&#34;COLOR fest 標誌着 Sally Beauty 更大變革的開始，&#34; Sally Beauty 首席營銷官 Chris Kobus 説。&#34;我們專注於創造有意義的時刻，使顏色更易接近、更具啓發性，並與當今消費者希望在店內學習和購物的方式更緊密相連。這是以更動態的方式為我們的社區服務，並提醒他們 Sally Beauty 是他們可信賴的專業品質顏色和專業知識來源。&#34;</p>
<p>消費者可以在全國的 Sally Beauty 店鋪和 SallyBeauty.com 在線繼續慶祝 COLOR fest，活動期間提供獨家優惠、教育資源和專家支持的指導。此次活動的首次亮相確立了 COLOR fest 作為品牌的優先時刻，未來計劃每年舉辦兩次，Sally Beauty 將繼續通過沉浸式教育、社區連接和可及的多彩自我表達途徑重新構想美容零售。</p>
<p>有關 COLOR fest 活動的更多信息，請訪問 SallyBeauty.com/Events</p>
<p>* 數量有限，先到先得。</p>
<p><strong>公關聯繫人：</strong> Carolanne Coviello</p>
<p>Creative Media Marketing</p>
<p>carolanne@cmmpr.com</p>
<p>212-979-8884</p>
<p><strong>關於 Sally Beauty Holdings, Inc.</strong></p>
<p>Sally Beauty Holdings, Inc. (NYSE: <strong>SBH</strong>)，作為專業頭髮顏色的領導者，通過其 Sally Beauty 和 Beauty Systems Group 業務在全球銷售和分銷專業美容用品。Sally Beauty 店鋪提供多達 7,000 種頭髮顏色、護髮、指甲和護膚產品，涵蓋 Ion®、Bondbar®、Strawberry Leopard®、Generic Value Products®、Inspired by Nature® 和 Silk Elements® 等自有品牌，以及 Wella®、Clairol®、OPI®、L'Oreal®、Wahl® 和 Babyliss Pro® 等專業系列。Beauty Systems Group 店鋪以 Cosmo Prof® 或 Armstrong McCall® 店鋪為品牌，連同其外部銷售顧問，銷售多達 8,000 種專業品牌產品，包括 Paul Mitchell®、Wella®、Matrix®、Schwarzkopf®、Kenra®、Goldwell®、Joico®、Amika® 和 Moroccanoil®，旨在供沙龍使用和供沙龍轉售給零售消費者。有關 Sally Beauty Holdings, Inc. 的更多信息，請訪問 <strong>sallybeautyholdings.com</strong>。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928384/Sally_Lockup_ColorFest_US_CA__1_Logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="400" height="400" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928384/Sally_Lockup_ColorFest_US_CA__1_Logo.jpg"/></p>
<p>來源 Sally Beauty</p>

莎莉美容

<p>莎莉美容推出了 COLORfest，這是一個為期一個月的頭髮和指甲顏色慶祝活動，定於 3 月 14 日在洛杉磯舉行沉浸式快閃活動。該活動將提供個性化的顏色分析、與莎莉專家的諮詢以及贏取產品的機會。COLORfest 旨在通過將教育與可及性相結合，賦能美容愛好者，強化莎莉美容對社區參與的承諾。該活動將在門店和在線繼續進行，並計劃每年舉辦兩次未來的版本。首席營銷官 Chris Kobus 強調了讓消費者更容易接觸和受到啓發的顏色的重要性</p>

<p><em>COLORfest is a month-long celebration of hair and nail color across Sally Beauty stores and online nationwide — headlined by an immersive pop-up experience in Los Angeles</em></p>
<div class="lb-trans"><p>COLORfest 是在 Sally Beauty 店鋪和全國在線進行的為期一個月的頭髮和指甲顏色慶祝活動，活動的亮點是洛杉磯的沉浸式快閃體驗。</p>
</div><p>, /PRNewswire/ -- Sally Beauty, the industry-leading destination for professional-quality hair color, hair care, and nails, announces the launch of COLOR <em>fest</em>, a month-long celebration of hair and nail color that brings together immersive experiences, expert guidance, and curated product offerings. As part of the campaign, Sally Beauty will debut an immersive, free-to-attend pop-up event on Saturday, Mar. 14 at The Grove in Los Angeles from 10:00 a.m. to 10:00 p.m. PST. The experience invites beauty enthusiasts of all generations and skill levels to discover, learn, and experiment through the power of color.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- Sally Beauty，專業品質頭髮顏色、護髮和指甲的行業領先目的地，宣佈推出 COLOR fest，這是一個為期一個月的頭髮和指甲顏色慶祝活動，結合了沉浸式體驗、專家指導和精心策劃的產品供應。作為活動的一部分，Sally Beauty 將於 3 月 14 日星期六在洛杉磯的 The Grove 舉辦一個免費參加的沉浸式快閃活動，時間為太平洋標準時間上午 10:00 至晚上 10:00。該體驗邀請各個年齡段和技能水平的美容愛好者通過顏色的力量進行發現、學習和實驗。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928385/View_3__1.jpg" alt="" original-src="https://mma.prnewswire.com/media/2928385/View_3__1.jpg"/></p>
<p>Recognizing that product discovery and education thrive in hands-on environments, Sally Beauty is bringing COLOR <em>fest</em> to life to foster community and confidence through experiential learning. Attendees will have the opportunity to experience a personalized color analysis introducing them to their color season. Sally Experts Gregory Patterson, Monae Everett, and Juli Russell will be available for tailored consultations, showcasing the best hair and nail color shades to complement each assessment. Guests will have the chance to win top-rated products*, receive glam services including glitter spray from Eva NYC, tinsel, or temporary hair color from Strawberry Leopard, create shareable content moments, and enjoy a delicious treat. Guests will also leave with a curated assortment of products valued at $100*, all while discovering new ways to experiment with color.</p>
<div class="lb-trans"><p>Sally Beauty 認識到產品發現和教育在動手環境中蓬勃發展，因此將 COLOR fest 變為現實，以通過體驗式學習促進社區和自信。與會者將有機會體驗個性化的顏色分析，幫助他們瞭解自己的顏色季節。Sally 專家 Gregory Patterson、Monae Everett 和 Juli Russell 將提供量身定製的諮詢，展示與每次評估相輔相成的最佳頭髮和指甲顏色。嘉賓將有機會贏取頂級產品 *，享受包括 Eva NYC 的閃光噴霧、金屬絲或 Strawberry Leopard 的臨時髮色在內的華麗服務，創造可分享的內容時刻，並享用美味的點心。嘉賓還將帶走價值 100 美元的精心挑選的產品組合 *，同時發現新的顏色實驗方式。</p>
</div><p>The COLOR <em>fest</em> event will spotlight Sally Beauty-exclusive brands and leading national favorites across hair color, hair care and nails, including: Arctic Fox, Good Dye Young, ion, Iroiro, Manic Panic, Strawberry Leopard,Wella, ASP, Beauty Secrets,Dashing Diva, Nailboo, Biotera,bondbar, and Eva NYC.</p>
<div class="lb-trans"><p>COLOR fest 活動將重點展示 Sally Beauty 獨家品牌和領先的全國知名品牌，包括：Arctic Fox、Good Dye Young、ion、Iroiro、Manic Panic、Strawberry Leopard、Wella、ASP、Beauty Secrets、Dashing Diva、Nailboo、Biotera、bondbar 和 Eva NYC。</p>
</div><p>For more than six decades, Sally Beauty has served as a trusted destination for professional-quality products and expertise, and COLOR <em>fest</em> builds on that legacy by blending accessibility with education in a way that resonates with modern beauty enthusiasts. Sally Beauty offers free hair color advice through Licensed Colorists onDemand and access to Sally Experts, the experience highlights the brand's mission to empower individuals to define beauty on their own terms. Whether they are first-time at-home colorists or seasoned trendsetters seeking new inspiration, beauty lovers will leave with the confidence to step outside their comfort zones, skip the salon, and embrace bold, creative colors.</p>
<div class="lb-trans"><p>六十多年來，Sally Beauty 一直是專業品質產品和專業知識的可信賴目的地，而 COLOR fest 在這一傳統基礎上，通過將可及性與教育相結合，迎合現代美容愛好者的需求。Sally Beauty 提供通過持證調色師的免費頭髮顏色建議和 Sally 專家的訪問，體驗突顯了品牌賦予個人按自己方式定義美的使命。無論是首次在家染髮的消費者，還是尋求新靈感的資深潮流引領者，美容愛好者都將帶着自信走出舒適區，跳過沙龍，擁抱大膽、創意的顏色。</p>
</div><p><em>&#34;</em> COLOR <em>fest</em> marks the beginning of a bigger evolution for Sally Beauty,&#34; said Chris Kobus, Chief Marketing Officer at Sally Beauty. &#34;We're focused on creating meaningful moments that make color more approachable, more inspiring, and more connected to how today's consumers want to learn and shop in-store. It's about showing up for our community in a more dynamic way and reminding them that Sally Beauty is their trusted source for professional-quality color and expertise.&#34;</p>
<div class="lb-trans"><p>&#34;COLOR fest 標誌着 Sally Beauty 更大變革的開始，&#34; Sally Beauty 首席營銷官 Chris Kobus 説。&#34;我們專注於創造有意義的時刻，使顏色更易接近、更具啓發性，並與當今消費者希望在店內學習和購物的方式更緊密相連。這是以更動態的方式為我們的社區服務，並提醒他們 Sally Beauty 是他們可信賴的專業品質顏色和專業知識來源。&#34;</p>
</div><p>Consumers can continue the COLORf <em>est</em> celebration in Sally Beauty stores nationwide and online at SallyBeauty.com, where exclusive offers, educational resources, and expert-backed guidance extend the campaign alongside the event. This campaign debut establishes COLOR <em>fest</em> as a priority moment for the brand, with future iterations planned twice-annually as Sally Beauty continues to reimagine beauty retail through immersive education, community connection, and accessible pathways to colorful self-expression.</p>
<div class="lb-trans"><p>消費者可以在全國的 Sally Beauty 店鋪和 SallyBeauty.com 在線繼續慶祝 COLOR fest，活動期間提供獨家優惠、教育資源和專家支持的指導。此次活動的首次亮相確立了 COLOR fest 作為品牌的優先時刻，未來計劃每年舉辦兩次，Sally Beauty 將繼續通過沉浸式教育、社區連接和可及的多彩自我表達途徑重新構想美容零售。</p>
</div><p>For more information about COLOR <em>fest</em> events, visit SallyBeauty.com/Events</p>
<div class="lb-trans"><p>有關 COLOR fest 活動的更多信息，請訪問 SallyBeauty.com/Events</p>
</div><p><em>*While supplies last</em></p>
<div class="lb-trans"><p>* 數量有限，先到先得。</p>
</div><p><strong>PR Contact:</strong> Carolanne Coviello</p>
<div class="lb-trans"><p><strong>公關聯繫人：</strong> Carolanne Coviello</p>
</div><p>Creative Media Marketing</p>
<div class="lb-trans"><p>Creative Media Marketing</p>
</div><p>carolanne@cmmpr.com</p>
<div class="lb-trans"><p>carolanne@cmmpr.com</p>
</div><p>212-979-8884</p>
<div class="lb-trans"><p>212-979-8884</p>
</div><p><strong>About Sally Beauty Holdings, Inc.</strong></p>
<div class="lb-trans"><p><strong>關於 Sally Beauty Holdings, Inc.</strong></p>
</div><p>Sally Beauty Holdings, Inc. (NYSE: <strong>SBH</strong>), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty and Beauty Systems Group businesses. Sally Beauty stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as Cosmo Prof® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit <strong>sallybeautyholdings.com</strong>.</p>
<div class="lb-trans"><p>Sally Beauty Holdings, Inc. (NYSE: <strong>SBH</strong>)，作為專業頭髮顏色的領導者，通過其 Sally Beauty 和 Beauty Systems Group 業務在全球銷售和分銷專業美容用品。Sally Beauty 店鋪提供多達 7,000 種頭髮顏色、護髮、指甲和護膚產品，涵蓋 Ion®、Bondbar®、Strawberry Leopard®、Generic Value Products®、Inspired by Nature® 和 Silk Elements® 等自有品牌，以及 Wella®、Clairol®、OPI®、L'Oreal®、Wahl® 和 Babyliss Pro® 等專業系列。Beauty Systems Group 店鋪以 Cosmo Prof® 或 Armstrong McCall® 店鋪為品牌，連同其外部銷售顧問，銷售多達 8,000 種專業品牌產品，包括 Paul Mitchell®、Wella®、Matrix®、Schwarzkopf®、Kenra®、Goldwell®、Joico®、Amika® 和 Moroccanoil®，旨在供沙龍使用和供沙龍轉售給零售消費者。有關 Sally Beauty Holdings, Inc. 的更多信息，請訪問 <strong>sallybeautyholdings.com</strong>。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928384/Sally_Lockup_ColorFest_US_CA__1_Logo.jpg" alt="" original-src="https://mma.prnewswire.com/media/2928384/Sally_Lockup_ColorFest_US_CA__1_Logo.jpg"/></p>
<p>SOURCE Sally Beauty</p>
<div class="lb-trans"><p>來源 Sally Beauty</p>
</div>

莎莉美容推出 COLORfest：通過色彩實現自我表達和轉變的新活動 | SBH 股票新聞