<p>（第一財經）3 月 13 日——中國蓬勃發展的短劇產業正經歷重大轉變，人工智能正在重塑製作經濟，導致失業、公司倒閉以及迷你劇工作室需求下降。</p>
<p>這種衝擊發生在公司越來越多地用人工智能生成內容取代真人拍攝製作，原因是成本顯著降低。這一轉變也削弱了幫助西安和鄭州等城市成為主要短劇製作中心的優勢。</p>
<p>根據中國網絡視聽節目服務協會的報告，中國的短劇市場在 2024 年達到了 504 億元人民幣（73 億美元），比去年增長了 35%，首次超過中國的年度票房收入。微短劇行業直接僱傭約 219,000 人，間接支持另外 428,000 個就業崗位，創造了約 647,000 個就業機會。</p>
<p>這些變化突顯了人工智能如何進一步重塑行業的就業結構和生產模式，因為公司削減成本並減少對實體拍攝基礎設施的依賴。</p>
<p><strong>行業從業者和影視基地感受到直接壓力</strong></p>
<p>在今年的春節前，王本志在一家短劇公司獲得了製作經理的職位，並計劃在假期後開始工作。然而，他的入職日期屢次被推遲，本月初他被告知公司已停止真人項目，完全轉向人工智能製作，取消了他的職位，他告訴第一財經。</p>
<p>王表示，他聯繫了幾家其他短劇公司，發現許多公司已經轉向人工智能製作，而其他公司則完全關閉。因此，在該行業中獲得穩定就業變得越來越困難。</p>
<p>在西安夢工廠影視基地工作的劉剛濤表示，去年由於需求強勁，該設施的拍攝日程幾乎每週更新一次。而截至 3 月，日程板上填滿的項目不到一半。</p>
<p>“去年繁忙時段，基地通常有七八個製作組同時拍攝，” 劉説。他補充説，重度用電有時導致電壓不穩定，甚至燒燬變壓器。</p>
<p>然而，當第一財經最近訪問該現場時，只有兩個製作組在拍攝，其中一個是簽署了年度框架協議的長期客户。今年引入了這樣的客户，基地提供的租金比標準租金低約 40%。</p>
<p>鄭州幾家短劇拍攝基地的管理人員也告訴第一財經，雖然往年在這個時期活動不斷，但現在常常半天都看不到一個製作組。</p>
<p>一些沒有強大傳統影視產業的城市迅速發展成為 “短劇之都”，包括西安和鄭州。</p>
<p>根據《西安日報》，到 2023 年，該市有超過 200 家短視頻製作公司，約 60% 的中國微短劇在這裏製作。繁榮還導致了支持產業上下游的影視基地和工業園區的發展。</p>
<p><strong>人工智能重塑短劇製作經濟</strong></p>
<p>然而，人工智能的興起顯著改變了真人短劇市場。西安一家短劇製作公司的負責人吳強告訴第一財經，製作一部 80 集的系列劇之前僅演員薪資就需要超過 30 萬元人民幣（43,570 美元），總成本超過 40 萬元。</p>
<p>然而，使用人工智能，製作成本可以降至僅超過 10 萬元人民幣，因為不需要僱傭演員或租賃道具和場地，一台計算機就能完成工作。演員成本實際上降至接近零，對實體拍攝場地的需求轉向計算能力租賃，後期製作編輯也越來越多地被算法取代。</p>
<p>吳補充説，西安和鄭州等城市迅速崛起為短劇中心，主要是因為它們的場地、材料和勞動力成本相對較低，這使得低成本的工業化生產成為可能。然而，隨着人工智能的興起，這些成本優勢正在消失。</p>
<p>編輯：Emmi Laine</p>

<p>中國的短劇行業正面臨重大變化，人工智能技術正在改變製作經濟，導致失業和公司關閉。從真人表演轉向人工智能生成內容的趨勢是由成本降低驅動的，這削弱了像西安和鄭州這樣的城市作為製作中心的優勢。短劇市場在 2024 年達到了 504 億元人民幣，僱傭了大約 647,000 人。然而，許多製作公司正在停止真人項目，導致就業機會減少，並使行業的運營模式發生轉變</p>

<p>(Yicai) March 13 -- China’s booming short drama industry is undergoing a major shift as artificial intelligence reshapes production economics, leading to job losses, company closures, and falling demand for mini-drama studios.</p>
<div class="lb-trans"><p>（第一財經）3 月 13 日——中國蓬勃發展的短劇產業正經歷重大轉變，人工智能正在重塑製作經濟，導致失業、公司倒閉以及迷你劇工作室需求下降。</p>
</div><p>The disruption comes as companies increasingly replace live-action productions with AI-generated content due to significantly lower costs. The transition is also weakening the advantages that helped cities such as Xi’an and Zhengzhou emerge as major short-drama production hubs.</p>
<div class="lb-trans"><p>這種衝擊發生在公司越來越多地用人工智能生成內容取代真人拍攝製作，原因是成本顯著降低。這一轉變也削弱了幫助西安和鄭州等城市成為主要短劇製作中心的優勢。</p>
</div><p>According to a report by the China Netcasting Services Association, China’s short-drama market reached CNY50.4 billion (USD7.3 billion) in 2024, up 35 percent from a year earlier and surpassing China’s annual box office revenue for the first time. The micro-short drama sector directly employs about 219,000 people and indirectly supports another 428,000 jobs, creating about 647,000 employment opportunities.</p>
<div class="lb-trans"><p>根據中國網絡視聽節目服務協會的報告，中國的短劇市場在 2024 年達到了 504 億元人民幣（73 億美元），比去年增長了 35%，首次超過中國的年度票房收入。微短劇行業直接僱傭約 219,000 人，間接支持另外 428,000 個就業崗位，創造了約 647,000 個就業機會。</p>
</div><p>The changes highlight how AI could further reshape the industry’s employment structure and production model, as companies cut costs and reduce reliance on physical filming infrastructure.</p>
<div class="lb-trans"><p>這些變化突顯了人工智能如何進一步重塑行業的就業結構和生產模式，因為公司削減成本並減少對實體拍攝基礎設施的依賴。</p>
</div><p><strong>Industry Workers and Film Bases Feel Immediate Pressure</strong></p>
<div class="lb-trans"><p><strong>行業從業者和影視基地感受到直接壓力</strong></p>
</div><p>Before this year’s Chinese New Year, Wang Benzhi secured a production manager role at a short-drama company and planned to start after the holiday. However, his start date was repeatedly delayed, and earlier this month he was told the company had halted its live-action project and was fully shifting to AI productions, eliminating the need for his position, he told Yicai.</p>
<div class="lb-trans"><p>在今年的春節前，王本志在一家短劇公司獲得了製作經理的職位，並計劃在假期後開始工作。然而，他的入職日期屢次被推遲，本月初他被告知公司已停止真人項目，完全轉向人工智能製作，取消了他的職位，他告訴第一財經。</p>
</div><p>Wang said he has contacted several other short-drama companies, only to find many had already transitioned to AI production while others had shut down entirely. As a result, securing stable employment in the sector has become increasingly difficult.</p>
<div class="lb-trans"><p>王表示，他聯繫了幾家其他短劇公司，發現許多公司已經轉向人工智能製作，而其他公司則完全關閉。因此，在該行業中獲得穩定就業變得越來越困難。</p>
</div><p>Liu Gangtao, an employee at the Dream Factory Studio Base in Xi’an, said the facility’s filming schedule used to be updated almost weekly last year due to strong demand. Now, as of March, less than half the schedule board is filled.</p>
<div class="lb-trans"><p>在西安夢工廠影視基地工作的劉剛濤表示，去年由於需求強勁，該設施的拍攝日程幾乎每週更新一次。而截至 3 月，日程板上填滿的項目不到一半。</p>
</div><p>“During the busy times last year, there were usually seven or eight production crews filming simultaneously at the base,” Liu said. He added that heavy electricity use sometimes caused voltage instability and even burned out transformers.</p>
<div class="lb-trans"><p>“去年繁忙時段，基地通常有七八個製作組同時拍攝，” 劉説。他補充説，重度用電有時導致電壓不穩定，甚至燒燬變壓器。</p>
</div><p>However, when Yicai visited the site recently, only two production crews were filming, including one long-term client that had signed an annual framework agreement. Such clients were introduced this year, with the base offering about a 40 percent discount compared with standard rental rates.</p>
<div class="lb-trans"><p>然而，當第一財經最近訪問該現場時，只有兩個製作組在拍攝，其中一個是簽署了年度框架協議的長期客户。今年引入了這樣的客户，基地提供的租金比標準租金低約 40%。</p>
</div><p>Managers at several short-drama filming bases in Zhengzhou also told Yicai that while previous years saw constant activity during this period, it is now common to go half a day without seeing a single production crew.</p>
<div class="lb-trans"><p>鄭州幾家短劇拍攝基地的管理人員也告訴第一財經，雖然往年在這個時期活動不斷，但現在常常半天都看不到一個製作組。</p>
</div><p>Several cities without strong traditional film and television industries rapidly developed into “short-drama capitals,” including Xi’an and Zhengzhou.</p>
<div class="lb-trans"><p>一些沒有強大傳統影視產業的城市迅速發展成為 “短劇之都”，包括西安和鄭州。</p>
</div><p>According to Xi’an Daily, the city had more than 200 short-video production companies by 2023, with about 60 percent of China’s micro-short dramas produced there. The boom also led to the development of film bases and industrial parks supporting the upstream and downstream segments of the industry.</p>
<div class="lb-trans"><p>根據《西安日報》，到 2023 年，該市有超過 200 家短視頻製作公司，約 60% 的中國微短劇在這裏製作。繁榮還導致了支持產業上下游的影視基地和工業園區的發展。</p>
</div><p><strong>AI Reshapes Short Drama Production Economics</strong></p>
<div class="lb-trans"><p><strong>人工智能重塑短劇製作經濟</strong></p>
</div><p>However, the rise of AI has significantly altered the live-action short-drama market. Wu Qiang, head of a Xi’an-based short-drama production company, told Yicai that producing an 80-episode series previously required more than CNY300,000 (USD43,570) in actor salaries alone, with total costs exceeding CNY400,000.</p>
<div class="lb-trans"><p>然而，人工智能的興起顯著改變了真人短劇市場。西安一家短劇製作公司的負責人吳強告訴第一財經，製作一部 80 集的系列劇之前僅演員薪資就需要超過 30 萬元人民幣（43,570 美元），總成本超過 40 萬元。</p>
</div><p>Using AI, however, production costs can fall to just over CNY100,000, he said, as there is no need to hire actors or rent props and locations, with a single computer able to complete the work. Actor costs have effectively fallen to near zero, demand for physical filming locations has shifted toward computing power rentals, and post-production editing is increasingly being replaced by algorithms.</p>
<div class="lb-trans"><p>然而，使用人工智能，製作成本可以降至僅超過 10 萬元人民幣，因為不需要僱傭演員或租賃道具和場地，一台計算機就能完成工作。演員成本實際上降至接近零，對實體拍攝場地的需求轉向計算能力租賃，後期製作編輯也越來越多地被算法取代。</p>
</div><p>Wu added that cities such as Xi’an and Zhengzhou rose quickly as short-drama centers largely because of their relatively low costs for locations, materials, and labor, which enabled low-cost industrialized production. With the rise of AI, however, those cost advantages are disappearing.</p>
<div class="lb-trans"><p>吳補充説，西安和鄭州等城市迅速崛起為短劇中心，主要是因為它們的場地、材料和勞動力成本相對較低，這使得低成本的工業化生產成為可能。然而，隨着人工智能的興起，這些成本優勢正在消失。</p>
</div><p>Editor: Emmi Laine</p>
<div class="lb-trans"><p>編輯：Emmi Laine</p>
</div>

隨着製片人轉向人工智能，中國的迷你劇電影基地感受到壓力