<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike.png"/></p>
<p>耐克股票價格已跌至一個重要支撐位，技術指標顯示在未來幾周或幾個月內可能會進一步下跌。</p>
<p>NKE 在過去五週連續下跌，達到了自去年 4 月 15 日以來的最低水平。</p>
<p>與 2021 年的最高點相比，已下跌近 70%。</p>
<h2>耐克的轉型措施面臨重大挑戰</h2>
<p>在過去幾年中，耐克股票價格一直承壓，管理層最近的舉措面臨重大阻力。</p>
<p>轉型措施包括宣佈 Elliot Hill 擔任首席執行官。</p>
<p>轉型戰略的核心是 “現在贏” 的戰略，重點是加大對體育領域的投資。</p>
<p>該戰略還包括產品創新、營銷方式的改變以及成本控制，包括裁員。</p>
<p>公司還宣佈了其商業戰略的重大變化，現在更加關注批發銷售。</p>
<p>作為其對創新的重視，公司最近進行了幾次產品發佈。</p>
<p>它推出了 Nike Mind，一個幫助運動員為比賽做準備的新鞋類平台。</p>
<p>它還推出了 Structure 26，一款針對運動員的新穩定鞋。</p>
<p>儘管採取了這些轉型措施，耐克股票價格仍然承壓。</p>
<p>最近的財報顯示，第二季度收入增長了 1%，超過 124 億美元，批發收入飆升至 75 億美元。</p>
<p>公司最近關注的直接銷售下降了 8%，降至 46 億美元。</p>
<p>結果還顯示，公司的毛利率持續縮小，毛利下降了 300 個基點，原因是唐納德·特朗普總統的關税和更高的税率。</p>
<p>華爾街分析師認為，公司的業務在未來幾個季度將繼續承壓，因為管理層暗示轉型措施需要時間，尤其是現在其他品牌的競爭加劇。</p>
<p>分析師的平均預估是，第三季度收入將達到 112 億美元，比去年同期下降 0.40%。</p>
<p>預計年收入將達到 467 億美元，僅比上個財年增長 0.56%。此外，每股收益（EPS）預計將從 2.16 美元降至 1.59 美元。</p>
<p>儘管正在經歷崩盤，耐克股票仍然顯示出高度被高估的跡象。</p>
<p>例如，該公司的前瞻市盈率（PE）為 33，遠高於行業中位數 14。</p>
<h2>耐克股票價格技術分析</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike-stock.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike-stock.png"/></p>
<p><em>NKE 股票價格圖表 | 來源：TradingView</em></p>
<p>周線圖顯示，NKE 股票價格在過去幾年中崩潰。從 2021 年的 185 美元高點跌至當前的 52.7 美元。</p>
<p>該股票一直低於所有移動平均線，表明空頭目前仍在控制。</p>
<p>它還跌破了連接 2024 年 2 月和 6 月以及 2025 年 8 月最高點的下降趨勢線。</p>
<p>該股票現在試圖跌破 52.25 美元的重要支撐位，這是 2025 年 3 月的最低水平。</p>
<p>跌破該水平將確認更多下行趨勢，破壞雙底形態。</p>
<p>這樣的下跌將指向更多下行，可能到達 50 美元的關鍵支撐位，隨後是 45 美元的心理關口。</p>
<p>耐克股票價格接近生死攸關的水平：這是一個買入機會嗎？首次出現在 Invezz 上。</p>

耐克

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<p>耐克的股價大幅下跌，接近關鍵支撐位 52.25 美元，如果跌破該水平，可能會進一步下滑至 50 美元或 45 美元。該股票自 2021 年峯值以來已下跌近 70%，儘管管理層進行了轉型努力，包括任命首席執行官 Elliot Hill 並專注於創新和批發銷售，但仍面臨挑戰。最近的財務結果顯示收入略有增長，但直接銷售下降，分析師預測未來幾個季度盈利和收入將繼續承壓。該股票仍被高估，市盈率高達 33</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike.png" alt="" original-src="https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike.png"/></p>
<p>Nike stock price has crashed to an important support level, and technicals suggest that it may drop further in the coming weeks or months.</p>
<div class="lb-trans"><p>耐克股票價格已跌至一個重要支撐位，技術指標顯示在未來幾周或幾個月內可能會進一步下跌。</p>
</div><p>NKE has dropped in the last five consecutive weeks, reaching its lowest level since April 15 last year.</p>
<div class="lb-trans"><p>NKE 在過去五週連續下跌，達到了自去年 4 月 15 日以來的最低水平。</p>
</div><p>It has dropped by nearly 70% from its highest point in 2021.</p>
<div class="lb-trans"><p>與 2021 年的最高點相比，已下跌近 70%。</p>
</div><h2>Nike turnaround measures faces major challenges</h2>
<div class="lb-trans"><h2>耐克的轉型措施面臨重大挑戰</h2>
</div><p>The Nike stock price has remained under pressure in the past few years, and the recent actions by the management are facing major headwinds.</p>
<div class="lb-trans"><p>在過去幾年中，耐克股票價格一直承壓，管理層最近的舉措面臨重大阻力。</p>
</div><p>The turnaround measures have included the announcement of Elliot Hill as the Chief Executive Officer.</p>
<div class="lb-trans"><p>轉型措施包括宣佈 Elliot Hill 擔任首席執行官。</p>
</div><p>At the core of the turnaround strategy is the “Win Now” strategy, which focuses on a deeper investment in the sports segment.</p>
<div class="lb-trans"><p>轉型戰略的核心是 “現在贏” 的戰略，重點是加大對體育領域的投資。</p>
</div><p>The strategy also includes approaches like product innovation, a change in how it markets its products, and cost discipline, including through job cuts.</p>
<div class="lb-trans"><p>該戰略還包括產品創新、營銷方式的改變以及成本控制，包括裁員。</p>
</div><p>The company also announced a major change in its business strategy and is now focusing more on wholesale sales.</p>
<div class="lb-trans"><p>公司還宣佈了其商業戰略的重大變化，現在更加關注批發銷售。</p>
</div><p>As part of its emphasis on innovation, the company has made several product launches recently.</p>
<div class="lb-trans"><p>作為其對創新的重視，公司最近進行了幾次產品發佈。</p>
</div><p>It launched Nike Mind, a new footwear platform that helps athletes prepare for competition.</p>
<div class="lb-trans"><p>它推出了 Nike Mind，一個幫助運動員為比賽做準備的新鞋類平台。</p>
</div><p>It also launched Structure 26, a new stability shoe tailored towards athletes.</p>
<div class="lb-trans"><p>它還推出了 Structure 26，一款針對運動員的新穩定鞋。</p>
</div><p>Nike stock price has remained under pressure despite these turnaround measures.</p>
<div class="lb-trans"><p>儘管採取了這些轉型措施，耐克股票價格仍然承壓。</p>
</div><p>The most recent results showed that its revenue rose by 1% in the second quarter to over $12.4 billion, with its wholesale revenue soaring to $7.5 billion.</p>
<div class="lb-trans"><p>最近的財報顯示，第二季度收入增長了 1%，超過 124 億美元，批發收入飆升至 75 億美元。</p>
</div><p>Its direct sales, which the company was focusing on recently, dropped by 8% to $4.6 billion.</p>
<div class="lb-trans"><p>公司最近關注的直接銷售下降了 8%，降至 46 億美元。</p>
</div><p>The results also showed that the company's gross margin continues shrinking, with the gross figure falling 300 basis points because of President Donald Trump's tariffs and higher tax rate.</p>
<div class="lb-trans"><p>結果還顯示，公司的毛利率持續縮小，毛利下降了 300 個基點，原因是唐納德·特朗普總統的關税和更高的税率。</p>
</div><p>Wall Street analysts believe that the company's business will remain under pressure in the coming quarters as the management has hinted that the turnaround measures will take time, especially now that competition from other brands is rising.</p>
<div class="lb-trans"><p>華爾街分析師認為，公司的業務在未來幾個季度將繼續承壓，因為管理層暗示轉型措施需要時間，尤其是現在其他品牌的競爭加劇。</p>
</div><p>The average estimate among analysts is that its third-quarter revenue will come in at $11.2 billion, down by 0.40% from the same period a year earlier.</p>
<div class="lb-trans"><p>分析師的平均預估是，第三季度收入將達到 112 億美元，比去年同期下降 0.40%。</p>
</div><p>The annual revenue is expected to come in at $46.7 billion, up by just 0.56% from the last fiscal year. Also, the earnings-per-share (EPS) is expected to move from $2.16 to $1.59.</p>
<div class="lb-trans"><p>預計年收入將達到 467 億美元，僅比上個財年增長 0.56%。此外，每股收益（EPS）預計將從 2.16 美元降至 1.59 美元。</p>
</div><p>There are signs that Nike stock is still highly overvalued despite the ongoing crash.</p>
<div class="lb-trans"><p>儘管正在經歷崩盤，耐克股票仍然顯示出高度被高估的跡象。</p>
</div><p>For example, the company has a forward price-to-earnings (PE) ratio of 33, much higher than the sector median of 14.</p>
<div class="lb-trans"><p>例如，該公司的前瞻市盈率（PE）為 33，遠高於行業中位數 14。</p>
</div><h2>Nike stock price technical analysis</h2>
<div class="lb-trans"><h2>耐克股票價格技術分析</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike-stock.png" alt="" original-src="https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike-stock.png"/></p>
<p><em>NKE stock price chart |Source: TradingView</em></p>
<div class="lb-trans"><p><em>NKE 股票價格圖表 | 來源：TradingView</em></p>
</div><p>The weekly chart shows that the NKE stock price has crashed in the past few years. It has tumbled from a high of $185 in 2021 to the current $52.7.</p>
<div class="lb-trans"><p>周線圖顯示，NKE 股票價格在過去幾年中崩潰。從 2021 年的 185 美元高點跌至當前的 52.7 美元。</p>
</div><p>The stock has remained below all moving averages, a sign that bears remain in control for now.</p>
<div class="lb-trans"><p>該股票一直低於所有移動平均線，表明空頭目前仍在控制。</p>
</div><p>It has also dropped below the descending trendline that connects the highest swings in February and June 2024, and August 2025.</p>
<div class="lb-trans"><p>它還跌破了連接 2024 年 2 月和 6 月以及 2025 年 8 月最高點的下降趨勢線。</p>
</div><p>The stock is now attempting to move below the important support level at $52.25, its lowest level in March 2025.</p>
<div class="lb-trans"><p>該股票現在試圖跌破 52.25 美元的重要支撐位，這是 2025 年 3 月的最低水平。</p>
</div><p>Moving below that level will confirm more downside by invalidating the double-bottom pattern.</p>
<div class="lb-trans"><p>跌破該水平將確認更多下行趨勢，破壞雙底形態。</p>
</div><p>Such a drop will point to more downside, potentially to the key support level at $50 followed by the psychological level at $45.</p>
<div class="lb-trans"><p>這樣的下跌將指向更多下行，可能到達 50 美元的關鍵支撐位，隨後是 45 美元的心理關口。</p>
</div><p>The post Nike stock price is nearing a make-or-break level: is it a buy? appeared first on Invezz</p>
<div class="lb-trans"><p>耐克股票價格接近生死攸關的水平：這是一個買入機會嗎？首次出現在 Invezz 上。</p>
</div>

耐克的股票價格正接近一個關鍵的抉擇點：現在是否是買入的好時機？