<blockquote>
<ul>
<li>理想汽車 CEO 指控某 “日系品牌” 組織網絡攻擊，破壞其核心產品的市場聲譽。</li>
<li>這場罕見的公開爭端凸顯出日產 NX8 SUV 發佈後中國汽車市場緊張局勢加劇。</li>
</ul>
</blockquote><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996.jpg"/></p><p>（圖為理想 L6 檔案照片。圖片來源：CnEVPost）</p><p>理想汽車創始人、董事長兼 CEO 李想公開表示，其公司嚴重受到不正當競爭手段的打擊，並強烈暗指日本車企日產汽車在華合資企業。</p><p>李想在週六通過個人微信狀態發佈的兩篇文章中指控某 “日系品牌” 僱傭大量網絡水軍惡意抹黑理想汽車的產品。</p><p>他稱，這家競爭品牌使用大量社交媒體賬號編造虛假信息，並在理想汽車產品的評論區製造混亂，擾亂公司的正常運營。</p><p>儘管李想未明確點名競爭品牌，但其微信文章的廣泛報道的截圖顯示明確指向東風日產。</p><p>就在 4 月 9 日兩天前，東風日產發佈了其全新的 NX8 運動型多功能車（SUV），這是其首款提供增程式電動汽車（EREV）選項的車型，以加大力量爭奪中國市場。</p><p>新車型的官方起售價為 149,900 元（21,950 美元），憑藉有競爭力的定價策略，在發佈半小時內獲得了大量訂單。</p><p>在 NX8 發佈會活動中，東風日產高管辛宇在公開演講中多次直接深入比較了公司的新技術與理想汽車的技術，而理想汽車被普遍認為是中國市場上的 EREV 先鋒。</p><p>根據當地媒體報道的泄露的內部培訓材料和公關簡報進一步顯示，東風日產明確將理想汽車的 L6 增程式電動 SUV 和理想汽車的純電動 SUV i6 作為其核心對標競爭車型。</p><p>理想 L6 是理想汽車最實惠的 EREV 車型，而理想 i6 是其最低價的電池電動汽車（BEV），起售價均為 249,800 元。</p><p>針對社交媒體平台上突然爆發的大量負面內容，理想汽車法律部門週六在微博宣佈已完成所有初步證據收集。</p><p>公司表示將會向公共安全機關提出案件舉報並提起訴訟，以追究主謀和參與者的法律責任。</p><p>東風日產新能源汽車（NEV）品牌總經理王倩隨後在微博上發表官方回應，試圖平息行業內日益加劇的爭端。</p><p>王倩在微博上發表的回應中表示，東風日產一直嚴格遵守行業規則並倡導健康競爭，並補充説公司尊重包括理想汽車在內的每一位同行。</p><p>這一激烈的公關交鋒正值中國監管機構自 2025 年以來發起的一項特別行動，以打擊汽車領域內過度競爭的背景下進行。</p><p>隨着中國新能源汽車市場從增量擴張轉向零和博弈，車企之間的激烈競爭導致整個行業利潤率大幅下降。</p><p>根據中國乘用車協會（CPCA）的數據顯示，2025 年中國汽車行業的整體利潤率僅為 4.1%，達到自 2015 年以來的最低水平。</p><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041003220890-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="768" height="432" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041003220890-768x432.jpg"/></p><p>理想汽車第 100,000 輛 i6 SUV 下線，生產速度加快</p><p>理想汽車僅用 21 天生產了 20,000 輛 i6，意味着這款電動 SUV 本月交付量將創下新高。</p><p>（$1 = 6.8280 元）</p>

理想汽車-W

日產汽車(ADR)

理想汽車

7201

<p>理想汽車 CEO 李想指責日產汽車策劃網絡攻擊以損害理想汽車的聲譽，暗示存在不正當競爭手段。這場公開爭端正值日產推出競爭理想汽車車型的 NX8 SUV 之際。理想汽車法律團隊正在準備對涉嫌的抹黑活動採取行動。對此，日產汽車總經理強調他們致力於保持積極的行業競爭。這一事件凸顯了中國汽車市場競爭加劇，利潤率因激烈競爭而大幅下降的局面</p>

<blockquote>
<ul>
<li>Li Auto CEO accused a &#34;Japanese brand&#34; of launching organized online attacks to damage the market reputation of its core products.</li>
<li>The rare public dispute highlights escalating tensions in China's auto market following the launch of Nissan's NX8 SUV.</li>
</ul>
</blockquote>
<div class="lb-trans"><blockquote>
<ul>
<li>理想汽車 CEO 指控某 “日系品牌” 組織網絡攻擊，破壞其核心產品的市場聲譽。</li>
<li>這場罕見的公開爭端凸顯出日產 NX8 SUV 發佈後中國汽車市場緊張局勢加劇。</li>
</ul>
</blockquote></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996.jpg"/></p>
<p>(File photo shows a Li L6. Image credit: CnEVPost)</p>
<div class="lb-trans"><p>（圖為理想 L6 檔案照片。圖片來源：CnEVPost）</p></div><p>Li Auto founder, chairman, and CEO Li Xiang publicly complained that his company has been severely hit by unfair competition tactics, strongly hinting at Japanese automaker Nissan Motor's joint venture in China.</p>
<div class="lb-trans"><p>理想汽車創始人、董事長兼 CEO 李想公開表示，其公司嚴重受到不正當競爭手段的打擊，並強烈暗指日本車企日產汽車在華合資企業。</p></div><p>In two posts on his personal WeChat status on Saturday, Li accused a &#34;Japanese brand&#34; of hiring an army of internet trolls to maliciously smear Li Auto's products.</p>
<div class="lb-trans"><p>李想在週六通過個人微信狀態發佈的兩篇文章中指控某 “日系品牌” 僱傭大量網絡水軍惡意抹黑理想汽車的產品。</p></div><p>He claimed the rival used a massive number of social media accounts to fabricate false information and flood the comment sections of Li Auto's products, disrupting the company's normal operations.</p>
<div class="lb-trans"><p>他稱，這家競爭品牌使用大量社交媒體賬號編造虛假信息，並在理想汽車產品的評論區製造混亂，擾亂公司的正常運營。</p></div><p>Join us on  Telegram  or  Google News</p>
<p>Although Li did not name the competitor directly, widely reported screenshots of his WeChat posts clearly pointed the finger at Dongfeng Nissan.</p>
<div class="lb-trans"><p>儘管李想未明確點名競爭品牌，但其微信文章的廣泛報道的截圖顯示明確指向東風日產。</p></div><p>Just two days earlier on April 9, Dongfeng Nissan launched its all-new NX8 sport utility vehicle (SUV), its first model offering extended-range electric vehicle (EREV) options, to double down on the Chinese market.</p>
<div class="lb-trans"><p>就在 4 月 9 日兩天前，東風日產發佈了其全新的 NX8 運動型多功能車（SUV），這是其首款提供增程式電動汽車（EREV）選項的車型，以加大力量爭奪中國市場。</p></div><p>With an official starting price of 149,900 yuan ($21,950), the new model secured a massive number of orders within half an hour of its launch, driven by an aggressive pricing strategy.</p>
<div class="lb-trans"><p>新車型的官方起售價為 149,900 元（21,950 美元），憑藉有競爭力的定價策略，在發佈半小時內獲得了大量訂單。</p></div><p>During the NX8 launch event, Dongfeng Nissan executive Xin Yu repeatedly made direct and in-depth comparisons in his public speech between the company's new technology and Li Auto, widely regarded as the EREV pioneer in the Chinese market.</p>
<div class="lb-trans"><p>在 NX8 發佈會活動中，東風日產高管辛宇在公開演講中多次直接深入比較了公司的新技術與理想汽車的技術，而理想汽車被普遍認為是中國市場上的 EREV 先鋒。</p></div><p>Leaked internal training materials and public relations briefings reported by local media further revealed that Dongfeng Nissan explicitly targeted Li Auto's Li L6 EREV SUV and Li i6 pure electric SUV as its core benchmark competitors.</p>
<div class="lb-trans"><p>根據當地媒體報道的泄露的內部培訓材料和公關簡報進一步顯示，東風日產明確將理想汽車的 L6 增程式電動 SUV 和理想汽車的純電動 SUV i6 作為其核心對標競爭車型。</p></div><p>The Li L6 is Li Auto's most affordable EREV model, while the Li i6 is its lowest-priced battery electric vehicle (BEV), both starting at 249,800 yuan.</p>
<div class="lb-trans"><p>理想 L6 是理想汽車最實惠的 EREV 車型，而理想 i6 是其最低價的電池電動汽車（BEV），起售價均為 249,800 元。</p></div><p>In response to the sudden surge of disparaging content on social media platforms, Li Auto's legal department announced on Weibo on Saturday that it had completed all preliminary evidence collection.</p>
<div class="lb-trans"><p>針對社交媒體平台上突然爆發的大量負面內容，理想汽車法律部門週六在微博宣佈已完成所有初步證據收集。</p></div><p>The company said it will report the case to public security authorities and file lawsuits to hold the masterminds and perpetrators legally accountable.</p>
<div class="lb-trans"><p>公司表示將會向公共安全機關提出案件舉報並提起訴訟，以追究主謀和參與者的法律責任。</p></div><p>Wang Qian, general manager of Dongfeng Nissan's new energy vehicle (NEV) brand, subsequently issued an official response to the allegations in an attempt to quell the escalating industry uproar.</p>
<div class="lb-trans"><p>東風日產新能源汽車（NEV）品牌總經理王倩隨後在微博上發表官方回應，試圖平息行業內日益加劇的爭端。</p></div><p>In his response posted on Weibo, Wang said Dongfeng Nissan has always strictly adhered to industry rules and advocated healthy competition, adding that the company respects every peer, including Li Auto.</p>
<div class="lb-trans"><p>王倩在微博上發表的回應中表示，東風日產一直嚴格遵守行業規則並倡導健康競爭，並補充説公司尊重包括理想汽車在內的每一位同行。</p></div><p>This fierce public relations clash unfolds against the backdrop of a special campaign launched by Chinese regulators since 2025 to crack down on excessive competition in the auto sector.</p>
<div class="lb-trans"><p>這一激烈的公關交鋒正值中國監管機構自 2025 年以來發起的一項特別行動，以打擊汽車領域內過度競爭的背景下進行。</p></div><p>As China's NEV market shifts from incremental expansion to a zero-sum game, cutthroat competition among automakers has led to a sharp decline in overall industry profit margins.</p>
<div class="lb-trans"><p>隨着中國新能源汽車市場從增量擴張轉向零和博弈，車企之間的激烈競爭導致整個行業利潤率大幅下降。</p></div><p>The overall profit margin of China's auto industry fell to just 4.1% in 2025, hitting its lowest level since 2015, according to data from the China Passenger Car Association (CPCA).</p>
<div class="lb-trans"><p>根據中國乘用車協會（CPCA）的數據顯示，2025 年中國汽車行業的整體利潤率僅為 4.1%，達到自 2015 年以來的最低水平。</p></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041003220890-768x432.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/04/2026041003220890-768x432.jpg"/></p>
<p>Li Auto sees 100,000th i6 SUV roll off line as production accelerates</p>
<div class="lb-trans"><p>理想汽車第 100,000 輛 i6 SUV 下線，生產速度加快</p></div><p>Li Auto produced 20,000 Li i6s in just 21 days, meaning the electric SUV's deliveries are poised to hit a new high this month.</p>
<div class="lb-trans"><p>理想汽車僅用 21 天生產了 20,000 輛 i6，意味着這款電動 SUV 本月交付量將創下新高。</p></div><p>($1 = 6.8280 yuan)</p>
<div class="lb-trans"><p>（$1 = 6.8280 元）</p></div>

Li Auto CEO slams unfair competition tactics, pointing finger at Nissan

- 理想汽車首席執行官李想指責日產汽車有組織地攻擊其產品聲譽。  
- 他提到日產通過社交媒體散佈虛假信息，影響公司正常運營。  
- 日產在新款 NX8 發佈後，競爭加劇，行業利潤率下滑至 4.1%。

理想汽車CEO抨擊不正當競爭手段，暗指日產汽車