<blockquote>
<ul>
<li>理想汽車 CEO 指控東風日產策劃針對其核心車型的抹黑行動，促使中國監管機構介入。</li>
<li>這場罕見的公開爭端凸顯了這兩家車企在爭奪市場份額時所面臨的日益加劇的壓力。</li>
</ul>
</blockquote><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041409423041.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041409423041.jpg"/></p><p>(2025 年 4 月上海車展展出的 Li L6。圖片來源：CnEVPost)</p><p>據報道，在理想汽車 CEO 指控後者發起惡意抹黑行動後，中國監管部門已傳喚理想汽車與東風日產。</p><p>這場罕見的公開爭端凸顯了在增長放緩的背景下，全球最大汽車市場競爭緊張局勢的升級。</p><p>據當地媒體《財經》週二報道，中國工業和信息化部於 4 月 11 日注意到此次網絡爭端，並立即召集兩家公司代表進行會談。</p><p>Join us on  Telegram  or  Google News</p><p>報道稱，目前此事的最終結論尚未確定，但監管機構正密切關注這起涉嫌不正當競爭的案件，消息人士透露。</p><p>理想汽車創始人兼 CEO 李想於 4 月 11 日在其個人社交媒體上發佈多條動態，指控東風日產在新款 NX8 SUV（運動型多用途車）發佈期間，組織大量賬户惡意抹黑其公司核心產品。</p><p>東風日產於 4 月 8 日正式推出 NX8，提供增程式電動車（EREV）和純電動車（BEV）兩種動力選擇。</p><p>該車型官方指導價為 159,900 元人民幣（約合 23,460 美元），限時優惠後起售價為 149,900 元，顯著低於理想汽車兩款入門級車型 Li L6 和 Li i6 的 249,800 元標價。</p><p>隨後，理想汽車法務部門宣佈已完成初步證據收集，並正式向公安機關報案。</p><p>該公司認定此類有組織、大規模的操縱行為涉嫌製造虛假輿情，並表示將訴諸法律手段，追究幕後主使及實施者的責任。</p><p>東風日產新能源品牌總經理王謙稍後通過其微博賬號作出簡短回應，稱東風日產始終遵守行業規則，倡導良性競爭。其聲明並未直接回應關於僱傭網絡水軍的具體指控。</p><p>《財經》報道指出，除了這場公關風波外，這場激烈對抗的背景是兩家車企在 2026 年共同面臨的嚴重增長焦慮。</p><p>隨着中國新能源汽車市場從增量擴張轉向零和博弈，車企間的競爭導致全行業整體利潤率急劇下滑。</p><p>理想汽車 2025 年收入同比下降 22.3%，至 1123 億元人民幣，並錄得經營虧損 5.21 億元。</p><p>據《財經》報道，東風日產面臨的形勢更為嚴峻，這家老牌合資企業近年來推出的多款戰略級新能源汽車均未達預期。</p><p>在內燃機車型市場份額持續萎縮的趨勢下，NX8 被視為該車企挽救其新能源業務的關鍵防禦性籌碼。</p><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996-768x432.jpg"/></p><p>理想汽車 CEO 抨擊不公平競爭手段，矛頭直指日產</p><p>理想汽車 CEO 指控某 “日本品牌” 組織網絡攻擊，以損害其核心產品的市場聲譽。</p><p>(1 美元=6.8162 元人民幣)</p>

7201

東風集團股份

理想汽車-W

<p>繼理想汽車 CEO 指控日產策劃針對其車型的抹黑行動後，中國監管機構已傳喚理想汽車與東風日產。這場公開爭端凸顯了中國汽車市場激烈的競爭態勢，兩家公司均面臨增長挑戰。理想汽車計劃對涉嫌操縱行為採取法律行動，而日產方面則表示其遵守行業規則。這一局勢反映了新能源汽車市場日益激烈的競爭給整個行業帶來的壓力，並影響了兩家車企的利潤空間</p>

<blockquote>
<ul>
<li>Li Auto CEO accused Dongfeng Nissan of orchestrating a smear campaign against its core models, prompting Chinese regulators to intervene.</li>
<li>The rare public dispute highlights the mounting pressure faced by the two automakers as they vie for market share.</li>
</ul>
</blockquote>
<div class="lb-trans"><blockquote>
<ul>
<li>理想汽車 CEO 指控東風日產策劃針對其核心車型的抹黑行動，促使中國監管機構介入。</li>
<li>這場罕見的公開爭端凸顯了這兩家車企在爭奪市場份額時所面臨的日益加劇的壓力。</li>
</ul>
</blockquote></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041409423041.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/04/2026041409423041.jpg"/></p>
<p>(A Li L6 on display at the Shanghai Auto Show in April 2025. Image credit: CnEVPost)</p>
<div class="lb-trans"><p>(2025 年 4 月上海車展展出的 Li L6。圖片來源：CnEVPost)</p></div><p>Chinese regulatory authorities have reportedly summoned Li Auto and Dongfeng Nissan after Li Auto's CEO accused the latter of launching a malicious smear campaign against his company.</p>
<div class="lb-trans"><p>據報道，在理想汽車 CEO 指控後者發起惡意抹黑行動後，中國監管部門已傳喚理想汽車與東風日產。</p></div><p>The rare public dispute highlights the escalating competitive tensions in the world's largest auto market amid slowing growth.</p>
<div class="lb-trans"><p>這場罕見的公開爭端凸顯了在增長放緩的背景下，全球最大汽車市場競爭緊張局勢的升級。</p></div><p>China's Ministry of Industry and Information Technology noticed the online dispute on April 11 and immediately summoned representatives from both companies for talks, according to a Tuesday report by local media outlet Caijing.</p>
<div class="lb-trans"><p>據當地媒體《財經》週二報道，中國工業和信息化部於 4 月 11 日注意到此次網絡爭端，並立即召集兩家公司代表進行會談。</p></div><p>Join us on  Telegram  or  Google News</p>
<div class="lb-trans"><p>Join us on  Telegram  or  Google News</p></div><p>The final findings of the matter have not yet been determined, but regulators are paying close attention to this alleged case of unfair competition, the report said, citing people familiar with the matter.</p>
<div class="lb-trans"><p>報道稱，目前此事的最終結論尚未確定，但監管機構正密切關注這起涉嫌不正當競爭的案件，消息人士透露。</p></div><p>Li Auto founder and CEO Li Xiang posted several updates on his personal social media on April 11, accusing Dongfeng Nissan of organizing a large number of accounts to maliciously smear his company's core products during the launch of its new NX8 SUV (sport utility vehicle).</p>
<div class="lb-trans"><p>理想汽車創始人兼 CEO 李想於 4 月 11 日在其個人社交媒體上發佈多條動態，指控東風日產在新款 NX8 SUV（運動型多用途車）發佈期間，組織大量賬户惡意抹黑其公司核心產品。</p></div><p>Dongfeng Nissan officially launched the NX8 on April 8, offering both extended-range electric vehicle (EREV) and battery electric vehicle (BEV) powertrain options.</p>
<div class="lb-trans"><p>東風日產於 4 月 8 日正式推出 NX8，提供增程式電動車（EREV）和純電動車（BEV）兩種動力選擇。</p></div><p>The model has an official guide price of 159,900 yuan ($23,460) and a starting price of 149,900 yuan after limited-time benefits, significantly lower than the 249,800 yuan price tag of Li Auto's two entry-level models, the Li L6 and Li i6.</p>
<div class="lb-trans"><p>該車型官方指導價為 159,900 元人民幣（約合 23,460 美元），限時優惠後起售價為 149,900 元，顯著低於理想汽車兩款入門級車型 Li L6 和 Li i6 的 249,800 元標價。</p></div><p>Li Auto's legal department subsequently announced that it had completed preliminary evidence collection and formally reported the case to public security authorities.</p>
<div class="lb-trans"><p>隨後，理想汽車法務部門宣佈已完成初步證據收集，並正式向公安機關報案。</p></div><p>The company determined that such organized and large-scale manipulation is suspected of fabricating false public sentiment, adding that it will resort to legal action to hold the masterminds and perpetrators accountable.</p>
<div class="lb-trans"><p>該公司認定此類有組織、大規模的操縱行為涉嫌製造虛假輿情，並表示將訴諸法律手段，追究幕後主使及實施者的責任。</p></div><p>Wang Qian, general manager of Dongfeng Nissan's new energy brand, later made a brief response via his Weibo account, stating that Dongfeng Nissan always abides by industry rules and advocates healthy competition. His statement did not directly address the specific allegations of hiring internet trolls.</p>
<div class="lb-trans"><p>東風日產新能源品牌總經理王謙稍後通過其微博賬號作出簡短回應，稱東風日產始終遵守行業規則，倡導良性競爭。其聲明並未直接回應關於僱傭網絡水軍的具體指控。</p></div><p>Beyond the public relations spat, the fierce confrontation is set against the backdrop of severe growth anxiety shared by both automakers in 2026, the Caijing report noted.</p>
<div class="lb-trans"><p>《財經》報道指出，除了這場公關風波外，這場激烈對抗的背景是兩家車企在 2026 年共同面臨的嚴重增長焦慮。</p></div><p>As China's NEV market shifts from incremental expansion to a zero-sum game, competition among automakers has led to a sharp decline in overall industry profit margins.</p>
<div class="lb-trans"><p>隨着中國新能源汽車市場從增量擴張轉向零和博弈，車企間的競爭導致全行業整體利潤率急劇下滑。</p></div><p>Li Auto's revenue in 2025 fell 22.3% year-on-year to 112.3 billion yuan, and it recorded an operating loss of 521 million yuan.</p>
<div class="lb-trans"><p>理想汽車 2025 年收入同比下降 22.3%，至 1123 億元人民幣，並錄得經營虧損 5.21 億元。</p></div><p>The risks facing Dongfeng Nissan are even more severe, as multiple strategic NEV models launched by the veteran joint venture in recent years have fallen short of expectations, according to Caijing.</p>
<div class="lb-trans"><p>據《財經》報道，東風日產面臨的形勢更為嚴峻，這家老牌合資企業近年來推出的多款戰略級新能源汽車均未達預期。</p></div><p>Amid the trend of a continuously shrinking market share for internal combustion engine vehicles, the NX8 is viewed by the automaker as a crucial defensive chip to salvage its NEV business.</p>
<div class="lb-trans"><p>在內燃機車型市場份額持續萎縮的趨勢下，NX8 被視為該車企挽救其新能源業務的關鍵防禦性籌碼。</p></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996-768x432.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996-768x432.jpg"/></p>
<p>Li Auto CEO slams unfair competition tactics, pointing finger at Nissan</p>
<div class="lb-trans"><p>理想汽車 CEO 抨擊不公平競爭手段，矛頭直指日產</p></div><p>Li Auto CEO accused a &#34;Japanese brand&#34; of launching organized online attacks to damage the market reputation of its core products.</p>
<div class="lb-trans"><p>理想汽車 CEO 指控某 “日本品牌” 組織網絡攻擊，以損害其核心產品的市場聲譽。</p></div><p>($1 = 6.8162 yuan)</p>
<div class="lb-trans"><p>(1 美元=6.8162 元人民幣)</p></div>

Chinese authorities summon Li Auto and Nissan over smear campaign allegations, report says

- 理想汽車首席執行官指控東風日產進行抹黑宣傳，監管機構介入。  
- 此爭執暴露了中國汽車市場競爭加劇與增長放緩的壓力。  
- 兩公司已被監管層召集進行談判，事件仍在調查中。

報道稱：中國有關部門就抹黑指控傳喚理想汽車與日產