<p>香港，2026 年 5 月 4 日 -（ACN Newswire）- 機器人行業的商業競爭正從技術展示轉向現實消費應用。首程控股（697.HK）旗下的機器人技術體驗品牌——陶鑄新創局，最近加速在北京核心商業區的佈局。在 4 月 30 日正式開業的北京 apm 店之後，該品牌的朝陽合生匯店也於 5 月 1 日開業，進一步增強了公司的線下機器人體驗網絡。</p>
<p>在北京 apm 店，陶鑄新創局繼續體現其品牌理念 ‘通過創新重新構想傳統’，創造一個沉浸式智能生活空間，集產品展示、動手體驗、互動參與、產品銷售和維護服務於一體。消費者可以近距離與人形機器人、陪伴機器人、智能可穿戴設備及其他產品互動，體驗機器人技術如何從單純的 ‘可觀賞’ 轉變為在家庭服務輔助、娛樂互動和智能生活試用等場景中真正的 ‘可使用’。</p>
<p>朝陽合生匯店進一步提升了陶鑄新創局在高人流零售區的商業吸引力。店內以 ‘通過技術賦能商業，通過創新驅動消費’ 為主題，將引入來自 Unitree Robotics、Booster Robotics、Vbot 等生態合作伙伴的產品。其產品涵蓋四足機器人狗、教育編程機器人、智能可穿戴設備、智能家居設備及其他智能設備。通過機器人表演、科技與創新互動、科學教育課程、主題活動和節日限時活動，店鋪旨在吸引年輕消費者、親子家庭和科技愛好者，同時將體驗參與轉化為消費。該店被定位為機器人技術消費體驗的標杆項目，預計將支持傳統商業區向 ‘科技 + 商業’ 場景的升級。</p>
<p>從陶鑄新創局在北京的佈局來看，目前已覆蓋首鋼園、北京首都國際機場、北京 apm 和朝陽合生匯等地點，形成了一個多維度的機器人消費網絡，連接了工業地標、交通樞紐和核心商業區。首鋼園作為工業展示和技術體驗的場所，機場店則接觸高流動性旅客羣體，而北京 apm 和合生匯則切入核心城市零售消費場景。這些地點共同構成了展示、體驗和銷售首程控股機器人產品的前端平台。</p>
<p>與此同時，陶鑄新創局也在推動全國範圍內的可複製性。該品牌此前在成都春熙路商業區首次亮相，利用西南地區的一個關鍵消費地標測試結合沉浸式互動、現場體驗和即時購買的消費路徑。隨着品牌向更多大城市的核心商業區擴展，陶鑄新創局預計將在全國市場複製其北京模式。</p>
<p>對於首程控股而言，陶鑄新創局將進一步完善其機器人商業化價值鏈。公司在前端投資高質量的機器人企業，在中游層面將產品引入工業園區、機場和商業區等多樣化場景，並通過線下門店完成體驗、銷售、維護和服務的閉環。隨着機器人行業進入加速應用部署階段，陶鑄新創局正成為首程控股最接近用户、訂單和現金流的機器人消費入口。</p>
<p>來源：首程控股</p>
<p>版權 2026 ACN Newswire。保留所有權利。</p>

首程控股

<p>首程控股旗下的機器人品牌桃竹新創局正在擴展北京的商業區，在北京 apm 和朝陽合生匯開設新店。這些地點旨在增強消費者與機器人技術的互動，提供動手體驗和產品展示。商店展示了來自多個合作伙伴的產品，重點在於將技術與商業相結合。這一擴展是首程控股戰略的一部分，旨在創建一個全面的機器人消費網絡，提升市場存在感，並通過沉浸式的消費者體驗推動銷售</p>

<p>HONG KONG, May 4, 2026 - (ACN Newswire) - Commercial competition in the robotics industry is shifting from technology showcases to real-world consumer applications. Taozhu New Creation Bureau, a robotics technology experience brand under Shoucheng Holdings (697.HK), has recently accelerated its rollout in Beijing's core commercial districts. Following the official opening of its Beijing apm store on April 30, the brand's Chaoyang Hopson One outlet also debuted on May 1, further strengthening the company's offline robotics experience network.</p>
<div class="lb-trans"><p>香港，2026 年 5 月 4 日 -（ACN Newswire）- 機器人行業的商業競爭正從技術展示轉向現實消費應用。首程控股（697.HK）旗下的機器人技術體驗品牌——陶鑄新創局，最近加速在北京核心商業區的佈局。在 4 月 30 日正式開業的北京 apm 店之後，該品牌的朝陽合生匯店也於 5 月 1 日開業，進一步增強了公司的線下機器人體驗網絡。</p>
</div><p>At the Beijing apm store, Taozhu New Creation Bureau continues to embody its brand philosophy of 'reimagining tradition through innovation,' creating an immersive smart living space that integrates product showcases, hands-on experiences, interactive engagement, product sales, and maintenance services. Consumers can interact up close with humanoid robots, companion robots, smart wearable devices, and other products, experiencing how robotics technology is moving from being merely 'watchable' to genuinely 'usable' across scenarios such as household service assistance, entertainment interaction, and smart living trials.</p>
<div class="lb-trans"><p>在北京 apm 店，陶鑄新創局繼續體現其品牌理念 ‘通過創新重新構想傳統’，創造一個沉浸式智能生活空間，集產品展示、動手體驗、互動參與、產品銷售和維護服務於一體。消費者可以近距離與人形機器人、陪伴機器人、智能可穿戴設備及其他產品互動，體驗機器人技術如何從單純的 ‘可觀賞’ 轉變為在家庭服務輔助、娛樂互動和智能生活試用等場景中真正的 ‘可使用’。</p>
</div><p>The Chaoyang Hopson One store further enhances Taozhu New Creation Bureau's commercial appeal within high-traffic retail districts. Centered on the theme of 'empowering commerce through technology and driving consumption through innovation,' the store will introduce products from ecosystem partners including Unitree Robotics, Booster Robotics, Vbot, and others. Its product offerings cover quadruped robotic dogs, educational programming robots, smart wearables, smart home devices, and other intelligent equipment. Through robot performances, technology and innovation interactions, science education courses, themed events, and holiday-limited activities, the store aims to attract young consumers, parent-child families, and technology enthusiasts, while converting experiential engagement into consumption. It is positioned as a benchmark project for robotics technology consumption experiences and is expected to support the upgrade of traditional commercial districts into integrated 'technology + commerce' scenarios.</p>
<div class="lb-trans"><p>朝陽合生匯店進一步提升了陶鑄新創局在高人流零售區的商業吸引力。店內以 ‘通過技術賦能商業，通過創新驅動消費’ 為主題，將引入來自 Unitree Robotics、Booster Robotics、Vbot 等生態合作伙伴的產品。其產品涵蓋四足機器人狗、教育編程機器人、智能可穿戴設備、智能家居設備及其他智能設備。通過機器人表演、科技與創新互動、科學教育課程、主題活動和節日限時活動，店鋪旨在吸引年輕消費者、親子家庭和科技愛好者，同時將體驗參與轉化為消費。該店被定位為機器人技術消費體驗的標杆項目，預計將支持傳統商業區向 ‘科技 + 商業’ 場景的升級。</p>
</div><p>From the perspective of its Beijing footprint, Taozhu New Creation Bureau has now covered locations including Shougang Park, Beijing Capital International Airport, Beijing apm, and Chaoyang Hopson One, forming a multi-dimensional robotics consumption network that connects industrial landmarks, transportation hubs, and core commercial districts. Shougang Park serves as a venue for industrial showcase and technology experience, the airport store reaches high-mobility traveler groups, while Beijing apm and Hopson One tap into core urban retail consumption scenarios. Together, these locations form the front-end platform for showcasing, experiencing, and selling Shoucheng Holdings' robotics products.</p>
<div class="lb-trans"><p>從陶鑄新創局在北京的佈局來看，目前已覆蓋首鋼園、北京首都國際機場、北京 apm 和朝陽合生匯等地點，形成了一個多維度的機器人消費網絡，連接了工業地標、交通樞紐和核心商業區。首鋼園作為工業展示和技術體驗的場所，機場店則接觸高流動性旅客羣體，而北京 apm 和合生匯則切入核心城市零售消費場景。這些地點共同構成了展示、體驗和銷售首程控股機器人產品的前端平台。</p>
</div><p>Meanwhile, Taozhu New Creation Bureau is also promoting nationwide replicability. The brand previously made its debut in Chengdu's Chunxi Road commercial district, leveraging a key consumption landmark in Southwest China to test a consumer pathway combining immersive interaction, on-site experience, and instant purchase. As the brand expands into more core commercial districts in major cities, Taozhu New Creation Bureau is expected to replicate its Beijing model across the national market.</p>
<div class="lb-trans"><p>與此同時，陶鑄新創局也在推動全國範圍內的可複製性。該品牌此前在成都春熙路商業區首次亮相，利用西南地區的一個關鍵消費地標測試結合沉浸式互動、現場體驗和即時購買的消費路徑。隨着品牌向更多大城市的核心商業區擴展，陶鑄新創局預計將在全國市場複製其北京模式。</p>
</div><p>For Shoucheng Holdings, Taozhu New Creation Bureau will further complete its robotics commercialization value chain. The company invests in high-quality robotics enterprises at the front end, introduces products into diversified scenarios such as industrial parks, airports, and commercial districts at the midstream level, and completes a closed loop of experience, sales, maintenance, and services through offline stores at the back end. As the robotics industry enters a phase of accelerated application deployment, Taozhu New Creation Bureau is becoming Shoucheng Holdings' robotics consumption gateway closest to users, orders, and cash flow.</p>
<div class="lb-trans"><p>對於首程控股而言，陶鑄新創局將進一步完善其機器人商業化價值鏈。公司在前端投資高質量的機器人企業，在中游層面將產品引入工業園區、機場和商業區等多樣化場景，並通過線下門店完成體驗、銷售、維護和服務的閉環。隨着機器人行業進入加速應用部署階段，陶鑄新創局正成為首程控股最接近用户、訂單和現金流的機器人消費入口。</p>
</div><p>Source: Shoucheng Holdings</p>
<div class="lb-trans"><p>來源：首程控股</p>
</div><p>Copyright 2026 ACN Newswire . All rights reserved.</p>
<div class="lb-trans"><p>版權 2026 ACN Newswire。保留所有權利。</p>
</div>

Taozhu New Creation Bureau Expands into Beijing's Core Commercial Districts, Accelerating Shoucheng Holdings'Robotics Ecosystem into Mainstream Consumer Scenarios

淘住新創局擴展至北京核心商業區，加速首程控股的機器人生態系統融入主流消費場景