<div id="readability-page-1"><div>With all the bells and whistles rumored to be a part of Disney’s “super app” plans, there’s one feature that can be ruled out at this time: the AI magic the company had been conjuring via its recently aborted partnership with OpenAI. Which begs a question: Will consumers ever be able to create videos that allow them to direct their favorite fictional characters? The Disney-OpenAI collab intended to enable amateur creatives to cast more than 200 characters across the Disney portfolio of beloved icons, from Mickey Mouse to Luke Skywalker, for usage in short videos similar to what it had been doing on its now-shuttered Sora app. On the latest episode of Variety‘s “Strictly Business” podcast, Jeremy Toeman, senior VP of AI innovation at JWX, draws on his decades working at the bleeding edge of media to sort through the possibilities. He wonders if OpenAI had taken a more curated approach to Sora whether the app would still be in market today. “I think there is an opportunity here, but it takes a lot of thoughtfulness. It’s not a mass blast approach,” he said. Toeman walked through the various market conditions necessary to make a product viable in which AI meets IP, including not expecting the functionality to be the sole feature of an entire social platform. “One thing I definitely believe is Sora as an experiment proved we don’t want slop, we want curation, all the stuff about what makes content good,” he said. “I also wonder if we are just sort of done with new platforms to be on, right?” Disney CEO Josh D’Amaro shared his vision for evolving Disney+ into what he referred to as a “immersive, interactive digital centerpiece” that brings together everything from theme park tickets to merchandise and much more. “Strictly Business” is Variety’s weekly podcast featuring conversations with industry leaders about the business of media and entertainment. Click here to sign up for our free, weekly “Strictly Business” newsletter. New podcast episodes debut every Friday and can be downloaded at Apple Podcasts, Spotify, Amazon Music and more. </div></div>

迪士尼

迪士尼的 “超級應用” 計劃將不包括與 OpenAI 取消合作的 AI 功能。該合作旨在讓用户能夠使用迪士尼角色創建視頻，但該項目已被暫停。JWX 的 Jeremy Toeman 討論了在媒體中對 AI 的策劃性方法的必要性，強調優質內容至關重要。迪士尼首席執行官 Josh D’Amaro 設想了一個整合各種服務的互動數字平台。播客《Strictly Business》探討了這些行業見解

LISTEN: Did OpenAI Kill What Disney’s ‘Super App’ Needs Most?

- Disney 的 “超級應用” 計劃不再包括與 OpenAI 的 AI 合作。  
- 用户能否像之前在 Sora 應用中一樣創作短視頻目前仍不明朗。  
- Disney CEO 期望將 Disney+ 發展為全面互動的數字中心。

聽：OpenAI 是否扼殺了迪士尼 “超級應用” 最需要的核心要素？