<p>河內——主要電子商務平台不斷上漲的費用給在線賣家帶來了越來越大的壓力，促使工業和貿易部呼籲包括 Shopee 和 TikTok Shop 在內的公司採取透明合理的定價政策。</p>
<p>該部的評論是在賣家對近期主要在線市場推出的一系列費用上漲表示擔憂後發表的。</p>
<p>工業和貿易部越南電子商務與數字經濟局副局長黃寧表示，相關部門已收到來自企業、家庭商户和在線賣家的反饋，涉及近期的費用上漲。</p>
<p>他説，與店面運營、物流、產品推廣和可見性相關的成本上升可能會給中小企業和新在線賣家帶來顯著壓力。</p>
<p>然而，黃寧表示，費用調整是在平台重組商業模式、從補貼驅動的競爭轉向更可持續的運營過程中進行的。</p>
<p>“根據市場原則，企業有權決定服務定價，” 黃寧説。</p>
<p>然而，他補充説，電子商務平台必須遵守有關電子商務、競爭和消費者保護的法規，同時確保費用政策和直接影響賣家的變更的透明性。</p>
<p>黃寧表示，《2025 年電子商務法》及相關法規包括旨在提高透明度、確保公平競爭和防止可能不合理影響商户的做法的附加條款。</p>
<p>他補充説，該局正在繼續監測市場動態，並與平台合作收集賣家的反饋。</p>
<p>相關部門還要求電子商務平台審查費用政策，以確保其透明、合理，並按照適當的路線圖推出。</p>
<p>本月早些時候，Shopee 將某些預付支付方式的交易處理費用從 4.91% 提高至 6%。</p>
<p>從 5 月 23 日起，該平台還將提高與銷售支持項目相關的幾項服務費用，包括 Voucher Xtra 和 PiShip，同時增加賣家對摺扣活動的貢獻。</p>
<p>從 5 月 29 日起，Shopee 計劃推出自動可見性維護機制，其中至少 1% 的成功訂單價值將被扣除並記入賣家的廣告賬户，以維持產品在平台上的可見性。</p>
<p>一些賣家估計，Shopee 上的總費用可能從約 24.5% 上升到超過 30.5% 的訂單收入，不包括廣告、直播、聯盟營銷和內部運營成本。</p>
<p>在某些產品類別中，賣家表示，一旦包括促銷和運營費用，總成本可能達到收入的 40% 到 45%。</p>
<p>自 5 月初以來，TikTok Shop 也在多個類別中提高了佣金費用，包括化妝品、時尚、醫療保健和母嬰產品。一些產品組的佣金率現在接近 18%。</p>
<p>在河內的在線書商Đỗ Thu Hương 表示，高平台費用迫使賣家在越來越窄的利潤空間內運營，以維持市場份額。</p>
<p>她補充説，一些商户正在減少對在線市場的依賴，轉向其他渠道，如 Facebook、Zalo、獨立網站和忠實客户社區。</p>
<p>根據越南電子商務協會的説法，越南的電子商務市場正進入一個新的階段，重點是運營效率和盈利能力，而不是激進的補貼驅動擴張。——BIZHUB/VNS</p>

電子商務 ETF - GlobalX

線上零售 ETF - Amplify

<p>越南工業和貿易部已敦促像 Shopee 和 TikTok Shop 這樣的電子商務平台實施透明合理的定價政策，因為不斷上漲的費用正在給在線賣家帶來壓力。該部門收到了賣家關於成本增加的反饋，這影響了中小企業。雖然平台有權設定價格，但必須遵守確保透明度和公平競爭的規定。Shopee 最近提高了交易費用和服務費用，這引發了賣家對利潤空間的擔憂</p>

<p>HÀ NỘI — Mounting fees on major e-commerce platforms are putting growing pressure on online sellers, prompting the Ministry of Industry and Trade to call on companies, including Shopee and TikTok Shop, to adopt transparent and reasonable pricing policies.</p>
<div class="lb-trans"><p>河內——主要電子商務平台不斷上漲的費用給在線賣家帶來了越來越大的壓力，促使工業和貿易部呼籲包括 Shopee 和 TikTok Shop 在內的公司採取透明合理的定價政策。</p>
</div><p>The ministry’s comments came after sellers voiced concerns over a series of fee increases introduced by major online marketplaces in recent weeks.</p>
<div class="lb-trans"><p>該部的評論是在賣家對近期主要在線市場推出的一系列費用上漲表示擔憂後發表的。</p>
</div><p>Hoàng Ninh, deputy director of the ministry’s Vietnam E-commerce and Digital Economy Agency, said authorities had received feedback from businesses, household merchants and online sellers regarding the recent increases.</p>
<div class="lb-trans"><p>工業和貿易部越南電子商務與數字經濟局副局長黃寧表示，相關部門已收到來自企業、家庭商户和在線賣家的反饋，涉及近期的費用上漲。</p>
</div><p>He said rising costs linked to storefront operations, logistics, product promotion and visibility could create significant pressure, particularly for small- and medium-sized enterprises and new online sellers.</p>
<div class="lb-trans"><p>他説，與店面運營、物流、產品推廣和可見性相關的成本上升可能會給中小企業和新在線賣家帶來顯著壓力。</p>
</div><p>However, Ninh said the adjustments were taking place as platforms restructure their business models and move away from subsidy-driven competition towards more sustainable operations.</p>
<div class="lb-trans"><p>然而，黃寧表示，費用調整是在平台重組商業模式、從補貼驅動的競爭轉向更可持續的運營過程中進行的。</p>
</div><p>“Under market principles, enterprises have the right to determine service pricing,” Ninh said.</p>
<div class="lb-trans"><p>“根據市場原則，企業有權決定服務定價，” 黃寧説。</p>
</div><p>However, he added that e-commerce platforms must comply with regulations governing e-commerce, competition and consumer protection while ensuring transparency regarding fee policies and changes that directly affect sellers.</p>
<div class="lb-trans"><p>然而，他補充説，電子商務平台必須遵守有關電子商務、競爭和消費者保護的法規，同時確保費用政策和直接影響賣家的變更的透明性。</p>
</div><p>Ninh said the Law on E-commerce 2025 and related regulations include additional provisions aimed at improving transparency, ensuring fair competition and preventing practices that could unreasonably affect merchants.</p>
<div class="lb-trans"><p>黃寧表示，《2025 年電子商務法》及相關法規包括旨在提高透明度、確保公平競爭和防止可能不合理影響商户的做法的附加條款。</p>
</div><p>He added that the agency was continuing to monitor market developments and work with platforms to gather feedback from sellers.</p>
<div class="lb-trans"><p>他補充説，該局正在繼續監測市場動態，並與平台合作收集賣家的反饋。</p>
</div><p>Authorities have also asked e-commerce platforms to review fee policies to ensure they are transparent, reasonable and introduced according to appropriate roadmaps.</p>
<div class="lb-trans"><p>相關部門還要求電子商務平台審查費用政策，以確保其透明、合理，並按照適當的路線圖推出。</p>
</div><p>Shopee, earlier this month, increased transaction processing fees for some prepaid payment methods from 4.91 per cent to 6 per cent.</p>
<div class="lb-trans"><p>本月早些時候，Shopee 將某些預付支付方式的交易處理費用從 4.91% 提高至 6%。</p>
</div><p>Starting on May 23, the platform will also raise several service charges linked to sales support programmes, including Voucher Xtra and PiShip, while increasing seller contributions towards discount campaigns.</p>
<div class="lb-trans"><p>從 5 月 23 日起，該平台還將提高與銷售支持項目相關的幾項服務費用，包括 Voucher Xtra 和 PiShip，同時增加賣家對摺扣活動的貢獻。</p>
</div><p>From May 29, Shopee plans to introduce an automatic visibility maintenance mechanism under which at least 1 per cent of the value of successful orders will be deducted and credited to sellers’ advertising accounts to maintain product visibility on the platform.</p>
<div class="lb-trans"><p>從 5 月 29 日起，Shopee 計劃推出自動可見性維護機制，其中至少 1% 的成功訂單價值將被扣除並記入賣家的廣告賬户，以維持產品在平台上的可見性。</p>
</div><p>Some sellers estimate total fees on Shopee could rise from around 24.5 per cent to more than 30.5 per cent of order revenue, excluding advertising, livestreaming, affiliate marketing and internal operating costs.</p>
<div class="lb-trans"><p>一些賣家估計，Shopee 上的總費用可能從約 24.5% 上升到超過 30.5% 的訂單收入，不包括廣告、直播、聯盟營銷和內部運營成本。</p>
</div><p>In some product categories, sellers say total costs could reach between 40 and 45 per cent of revenue once promotional and operational expenses are included.</p>
<div class="lb-trans"><p>在某些產品類別中，賣家表示，一旦包括促銷和運營費用，總成本可能達到收入的 40% 到 45%。</p>
</div><p>TikTok Shop has also increased commission fees since early May across several categories, including cosmetics, fashion, healthcare and mother-and-baby products. Some product groups are now subject to commission rates approaching 18 per cent.</p>
<div class="lb-trans"><p>自 5 月初以來，TikTok Shop 也在多個類別中提高了佣金費用，包括化妝品、時尚、醫療保健和母嬰產品。一些產品組的佣金率現在接近 18%。</p>
</div><p>Đỗ Thu Hương, an online bookseller in Hà Nội, said high platform fees were forcing sellers to operate on increasingly narrow profit margins to maintain market share.</p>
<div class="lb-trans"><p>在河內的在線書商Đỗ Thu Hương 表示，高平台費用迫使賣家在越來越窄的利潤空間內運營，以維持市場份額。</p>
</div><p>She added that some merchants were reducing their reliance on online marketplaces and shifting towards other channels such as Facebook, Zalo, independent websites and loyal customer communities.</p>
<div class="lb-trans"><p>她補充説，一些商户正在減少對在線市場的依賴，轉向其他渠道，如 Facebook、Zalo、獨立網站和忠實客户社區。</p>
</div><p>According to the Vietnam E-commerce Association, Việt Nam’s e-commerce market is entering a new phase focused on operational efficiency and profitability rather than aggressive subsidy-driven expansion. — BIZHUB/VNS</p>
<div class="lb-trans"><p>根據越南電子商務協會的説法，越南的電子商務市場正進入一個新的階段，重點是運營效率和盈利能力，而不是激進的補貼驅動擴張。——BIZHUB/VNS</p>
</div>

部委敦促提高透明度，因為平台正在提高賣家費用