<p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052815301746.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052815301746.jpg"/></p><p>2026 年 4 月在北京車展上展出的理想 i6。圖片來源：CnEVPost</p><blockquote>
<ul>
<li>理想汽車正試圖通過擴大海外版圖來應對激烈的國內競爭。</li>
<li>理想 MEGA 的右舵版本將於年底前在香港和新加坡推出，以提升全球銷量。</li>
</ul>
</blockquote><p>就在國內同行蔚來汽車（NYSE: NIO）放緩海外擴張之際，理想汽車（NASDAQ: LI）正在加速其全球化步伐。</p><p>公司計劃於今年下半年向歐洲市場推出其純電動理想 i6 SUV（運動型多用途汽車），而理想 MEGA MPV（多用途汽車）的右舵版本將於年底前登陸亞太核心市場。</p><p>理想汽車總裁馬東輝在週四舉行的公司第一季度財報電話會議上宣佈了該戰略。公司正尋求通過擴大海外版圖來應對國內市場的激烈競爭。</p><p>加入我們的 Telegram 或 Google News</p><p>這一擴張計劃出台之際，理想汽車公佈的第一季度財務業績令人失望。該公司第一季度意外錄得淨虧損 23 億元人民幣（3.3 億美元）。</p><p>相比之下，其在 2025 年同期實現了 6.47 億元人民幣的淨利潤。公司第一季度營收也同比下降 11.4%，至 230 億元人民幣。</p><p>馬東輝表示，海外市場擴張將採取靈活的分階段策略。理想汽車將根據當地市場規模和競爭格局，從各種模式中進行選擇，例如設立子公司或簽署獨家經銷商協議。</p><p>公司希望依靠優質的本地合作伙伴，快速構建涵蓋銷售、交付和售後服務的完整服務體系。</p><p>為支持這一雄心勃勃的國際化戰略，公司將在產品層面進行區域適配。所有後續新車型都將在研發階段同步完成對海外法規的適配工作。</p><p>歐洲已被確定為實現理想汽車下一階段增長的核心目標市場。理想 i6 將成為該公司今年下半年進軍歐洲大陸的主打產品。</p><p>理想汽車位於德國慕尼黑的研發中心正致力於深入瞭解歐洲嚴格的法規和用户需求。今年 2 月，理想汽車正式加入中國歐盟商會（CCCEU）。</p><p>為進一步提升在歐洲市場的品牌知名度，理想汽車已確認參加 2026 年巴黎車展。這將是該公司首次正式亮相歐洲頂級國際車展。</p><p>針對右舵車市場，理想汽車也制定了明確的上市時間表。公司計劃在今年年底前向香港和新加坡等亞太核心地區推出理想 MEGA 的右舵版本。</p><p>在中東和中亞市場，理想汽車將以其 L 系列增程車型作為主要銷售驅動力。經過全新優化的理想 L9 增程 SUV 車型將於今年第三季度正式登陸這些地區。</p><p>為適應當地的高温環境，該車型在充電性能和座艙空調熱管理等方面進行了特定的軟硬件升級。</p><p>理想汽車的海外擴張在今年上半年開始初見成效。4 月，公司在阿聯酋和沙特阿拉伯簽署了經銷商協議，並宣佈了向柬埔寨、老撾、澳門和緬甸擴張的計劃。</p><p>儘管海外擴張步伐加快，但理想汽車仍面臨短期的國內財務壓力。公司第一季度毛利率從去年同期的 20.5% 驟降至 7.9%。</p><p>這反映了因產品組合變化導致的平均售價下降，以及國內市場價格戰的激烈程度。</p><p>理想汽車對第二季度的展望也顯得相對保守。公司預計第二季度交付量將在 9.5 萬至 10 萬輛之間。</p><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="768" height="432" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg"/></p><p>蔚來放緩海外擴張步伐，聚焦國內市場及盈利能力</p><p>李斌表示，蔚來不會退出海外市場，但將放緩步伐，並更謹慎地評估投資回報。</p><p>（1 美元 = 6.7791 元人民幣）</p>

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<p>理想汽車計劃於 2026 年下半年在歐洲推出其 i6 SUV，並在年底前向香港和新加坡推出 Mega MPV 的右舵版本。此次擴張旨在應對國內激烈的競爭，此前該公司第一季度業績令人失望，淨虧損達 23 億元人民幣。公司正採取分階段策略開拓海外市場，專注於建立本地合作伙伴關係並調整產品以符合區域法規</p>

<p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052815301746.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/05/2026052815301746.jpg"/></p>
<p>A Li i6 on display at the Beijing Auto Show in April 2026. Credit: CnEVPost</p>
<div class="lb-trans"><p>2026 年 4 月在北京車展上展出的理想 i6。圖片來源：CnEVPost</p></div><blockquote>
<ul>
<li>Li Auto is attempting to counter fierce domestic competition by expanding its overseas footprint.</li>
<li>A right-hand drive version of the Li Mega will be launched in Hong Kong and Singapore by year-end to boost global sales.</li>
</ul>
</blockquote>
<div class="lb-trans"><blockquote>
<ul>
<li>理想汽車正試圖通過擴大海外版圖來應對激烈的國內競爭。</li>
<li>理想 MEGA 的右舵版本將於年底前在香港和新加坡推出，以提升全球銷量。</li>
</ul>
</blockquote></div><p>Li Auto (NASDAQ: LI) is accelerating its globalization pace, just as its domestic peer Nio Inc (NYSE: NIO) slows down its overseas expansion.</p>
<div class="lb-trans"><p>就在國內同行蔚來汽車（NYSE: NIO）放緩海外擴張之際，理想汽車（NASDAQ: LI）正在加速其全球化步伐。</p></div><p>The company plans to introduce its pure electric Li i6 SUV (sport utility vehicle) to the European market in the second half of this year, while a right-hand drive version of the Li Mega MPV (multi-purpose vehicle) will land in core Asia-Pacific markets by the end of the year.</p>
<div class="lb-trans"><p>公司計劃於今年下半年向歐洲市場推出其純電動理想 i6 SUV（運動型多用途汽車），而理想 MEGA MPV（多用途汽車）的右舵版本將於年底前登陸亞太核心市場。</p></div><p>Li Auto president Ma Donghui announced the strategy during the company's first-quarter earnings call on Thursday. The company is seeking to cope with fierce competition in the domestic market by expanding its overseas footprint.</p>
<div class="lb-trans"><p>理想汽車總裁馬東輝在週四舉行的公司第一季度財報電話會議上宣佈了該戰略。公司正尋求通過擴大海外版圖來應對國內市場的激烈競爭。</p></div><p>Join us on  Telegram  or  Google News</p>
<div class="lb-trans"><p>加入我們的 Telegram 或 Google News</p></div><p>The expansion plan comes as Li Auto reported disappointing first-quarter financial results. The company unexpectedly recorded a net loss of 2.3 billion yuan ($330 million) in the first quarter.</p>
<div class="lb-trans"><p>這一擴張計劃出台之際，理想汽車公佈的第一季度財務業績令人失望。該公司第一季度意外錄得淨虧損 23 億元人民幣（3.3 億美元）。</p></div><p>By comparison, it achieved a net profit of 647 million yuan in the same period of 2025. The company's first-quarter revenue also fell 11.4% year-on-year to 23.0 billion yuan.</p>
<div class="lb-trans"><p>相比之下，其在 2025 年同期實現了 6.47 億元人民幣的淨利潤。公司第一季度營收也同比下降 11.4%，至 230 億元人民幣。</p></div><p>Overseas market expansion will adopt a flexible, phased strategy, Ma said. Li Auto will choose from various models, such as establishing subsidiaries or signing exclusive distributors, based on local market size and the competitive landscape.</p>
<div class="lb-trans"><p>馬東輝表示，海外市場擴張將採取靈活的分階段策略。理想汽車將根據當地市場規模和競爭格局，從各種模式中進行選擇，例如設立子公司或簽署獨家經銷商協議。</p></div><p>The company hopes to rely on top local partners to quickly build a complete service system covering sales, delivery, and after-sales.</p>
<div class="lb-trans"><p>公司希望依靠優質的本地合作伙伴，快速構建涵蓋銷售、交付和售後服務的完整服務體系。</p></div><p>To support this ambitious internationalization strategy, regional adaptation will be done on the product side. All subsequent new models will simultaneously complete the adaptation of overseas regulations during the research and development phase.</p>
<div class="lb-trans"><p>為支持這一雄心勃勃的國際化戰略，公司將在產品層面進行區域適配。所有後續新車型都將在研發階段同步完成對海外法規的適配工作。</p></div><p>Europe has been identified as the core target market for Li Auto's next stage of growth. The Li i6 will be the company's main product for its foray into the European continent in the second half of the year.</p>
<div class="lb-trans"><p>歐洲已被確定為實現理想汽車下一階段增長的核心目標市場。理想 i6 將成為該公司今年下半年進軍歐洲大陸的主打產品。</p></div><p>The company's research and development center in Munich, Germany, is working to gain a deep understanding of Europe's stringent regulations and user needs. In February, Li Auto officially joined the China Chamber of Commerce to the EU (CCCEU).</p>
<div class="lb-trans"><p>理想汽車位於德國慕尼黑的研發中心正致力於深入瞭解歐洲嚴格的法規和用户需求。今年 2 月，理想汽車正式加入中國歐盟商會（CCCEU）。</p></div><p>To further enhance its brand awareness in the European market, Li Auto has confirmed its participation in the 2026 Paris Motor Show. This will mark the company's first official appearance at a top-tier international auto show in Europe.</p>
<div class="lb-trans"><p>為進一步提升在歐洲市場的品牌知名度，理想汽車已確認參加 2026 年巴黎車展。這將是該公司首次正式亮相歐洲頂級國際車展。</p></div><p>For the right-hand drive vehicle markets, Li Auto has also set a clear launch schedule. The company plans to introduce a right-hand drive version of the Li Mega in key Asia-Pacific regions such as Hong Kong and Singapore by the end of this year.</p>
<div class="lb-trans"><p>針對右舵車市場，理想汽車也制定了明確的上市時間表。公司計劃在今年年底前向香港和新加坡等亞太核心地區推出理想 MEGA 的右舵版本。</p></div><p>In the Middle East and Central Asia markets, Li Auto will use its L-series extended-range models as its main sales drivers. The newly optimized Li L9 extended-range SUV model will officially land in these regions in the third quarter of this year.</p>
<div class="lb-trans"><p>在中東和中亞市場，理想汽車將以其 L 系列增程車型作為主要銷售驅動力。經過全新優化的理想 L9 增程 SUV 車型將於今年第三季度正式登陸這些地區。</p></div><p>Tailored for the local high-temperature environment, the model has undergone specific hardware and software upgrades in areas such as charging performance and cabin air conditioning thermal management.</p>
<div class="lb-trans"><p>為適應當地的高温環境，該車型在充電性能和座艙空調熱管理等方面進行了特定的軟硬件升級。</p></div><p>Li Auto's overseas expansion began to bear fruit in the first half of this year. In April, the company signed dealership agreements in the United Arab Emirates and Saudi Arabia and announced expansion plans for Cambodia, Laos, Macau, and Myanmar.</p>
<div class="lb-trans"><p>理想汽車的海外擴張在今年上半年開始初見成效。4 月，公司在阿聯酋和沙特阿拉伯簽署了經銷商協議，並宣佈了向柬埔寨、老撾、澳門和緬甸擴張的計劃。</p></div><p>Despite the accelerated pace of overseas expansion, Li Auto still faces short-term domestic financial pressure. The company's gross margin in the first quarter plummeted to 7.9% from 20.5% in the same period last year.</p>
<div class="lb-trans"><p>儘管海外擴張步伐加快，但理想汽車仍面臨短期的國內財務壓力。公司第一季度毛利率從去年同期的 20.5% 驟降至 7.9%。</p></div><p>This reflects a decline in average selling prices caused by a different product mix, as well as the fierce domestic market price war.</p>
<div class="lb-trans"><p>這反映了因產品組合變化導致的平均售價下降，以及國內市場價格戰的激烈程度。</p></div><p>Li Auto's outlook for the second quarter also appears relatively conservative. The company expects second-quarter deliveries to be between 95,000 and 100,000 vehicles.</p>
<div class="lb-trans"><p>理想汽車對第二季度的展望也顯得相對保守。公司預計第二季度交付量將在 9.5 萬至 10 萬輛之間。</p></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg"/></p>
<p>Nio slows overseas expansion to focus on domestic market and profitability</p>
<div class="lb-trans"><p>蔚來放緩海外擴張步伐，聚焦國內市場及盈利能力</p></div><p>William Li said Nio will not exit overseas markets but will slow its pace and evaluate return on investment more cautiously.</p>
<div class="lb-trans"><p>李斌表示，蔚來不會退出海外市場，但將放緩步伐，並更謹慎地評估投資回報。</p></div><p>($1 = 6.7791 yuan)</p>
<div class="lb-trans"><p>（1 美元 = 6.7791 元人民幣）</p></div>

Li Auto to launch i6 in Europe in H2, MEGA in right-hand drive markets by year-end

- 理想汽車加快海外擴張應對國內競爭，計劃推動 Li i6 進入歐洲市場。  
- 第一季度淨虧損 23 億元，同比下降，銷售收入也減少 11.4%。  
- 海外市場將採取靈活策略，重點依賴當地合作伙伴構建服務體系。

理想汽車將於下半年在歐洲推出 i6，年底前在右舵市場推出 MEGA