<p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902053643.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902053643.jpg"/></p><p>2026 年 5 月 26 日，蔚來高管在荷蘭烏得勒支的蔚來中心（Nio Hub Utrecht）舉行了一場面對面活動。圖片來源：蔚來</p><blockquote>
<ul>
<li>蔚來重申了其服務歐洲市場及用户的長期承諾，並將安排更多面對面會議。</li>
<li>蔚來高管與歐洲用户進行了溝通，直面軟件延遲等尖鋭問題，延續了其在中國的溝通傳統。</li>
</ul>
</blockquote><p>儘管可能面臨不滿用户的反彈，蔚來（NYSE: NIO）正加緊努力將其標誌性的以用户為中心的戰略帶到歐洲。</p><p>這家中國電動汽車（EV）製造商於 5 月 26 日在荷蘭烏得勒支的蔚來中心舉行了一場面對面活動，以解決部分歐洲用户對軟件更新緩慢和售後服務的不滿情緒。</p><p>在中國，蔚來多年來經常舉行類似的面對面用户會議。在這些活動中，高管們往往不得不面對車主提出的尖鋭問題。</p><p>加入我們的 Telegram 或 Google News</p><p>根據週五在蔚來 App 上發佈的一份聲明，包括蔚來副總裁兼全球業務負責人陳晨在內的高管出席了這場直播會議，討論了產品戰略、軟件優先事項以及營銷挑戰。</p><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902054195.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902054195.jpg"/></p><p>此次活動正值蔚來歐洲業務面臨逆風之際。5 月 26 日，CnEVPost 收到一封來自聲稱參加了該活動的用户的匿名電子郵件，表達了對蔚來新車型推出緩慢和軟件更新滯後的不滿。</p><p>5 月 28 日，即在 ES9 運動型多用途車（SUV）發佈後的第二天，蔚來聯合創始人兼總裁秦力洪在北京舉行的媒體溝通會上表示，他已注意到相關批評，但這僅佔整體溝通情況的不到 10%，整體氛圍是和諧且富有建設性的。</p><p>在歐洲舉行的面對面用户會議上，蔚來管理層表示，他們意識到需要加強溝通，提高功能交付和已知問題方面的透明度，以滿足用户的期望。</p><p>公司重申了其服務歐洲市場及用户的長期承諾，希望繼續對話並安排更多的面對面會議。</p><p>他們承認歐洲市場亟需軟件進展，並坦率地告訴用户，目前歐洲沒有發佈在中國已可用的 Banyan 3.0.0 系統的計劃。</p><p>此外，由於資源被分配給影響更大的功能，語音助手 NOMI 的增強功能在第四季度的優先級已被降低。</p><p>儘管面臨這些挫折，蔚來承諾在第四季度推出固件空中升級（FOTA）。這些升級將包括對導航系統、自動駕駛輔助以及媒體應用的改進。</p><p>此次對話之際，蔚來正對其歐洲業務進行重大重組，逐漸放棄在該地區資本密集型的直銷模式。</p><p>在德國、荷蘭和瑞典，蔚來的運營正轉向經銷商模式。目前，只有電動汽車滲透率極高的挪威仍保留直銷模式。</p><p>蔚來創始人、董事長兼首席執行官李斌近日在中國的一次溝通會上表示，蔚來將放緩海外擴張步伐，仔細評估投資回報率。</p><p>公司正將重心轉回龐大的中國國內市場。李斌表示，國內區域市場對於這家汽車製造商而言仍擁有巨大的增長潛力。</p><p>這一戰略調整與蔚來財務狀況的改善相一致。該公司在 2026 年第一季度記錄了 6,680 萬元人民幣（約合 985 萬美元）的調整後營業利潤，標誌着其連續第二個季度實現盈利。</p><p>在放緩主品牌海外步伐的同時，蔚來明確了其多品牌戰略。李斌預計，蔚來、樂道和螢火蟲這三個品牌的長期銷售比例將保持在 3:6:1 左右。</p><p>專注於高端精品緊湊型車市場的螢火蟲品牌在歐洲更為活躍。該品牌已在奧地利開始交付，並計劃於 2026 年進入英國市場。</p><p>大眾市場品牌樂道目前仍在積極評估歐洲市場，未來的決策將取決於市場狀況和產品契合度。</p><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="768" height="432" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg"/></p><p>蔚來放緩海外擴張，聚焦國內市場與盈利能力</p><p>李斌表示，蔚來不會退出海外市場，但將放緩步伐，更謹慎地評估投資回報率。</p><p>（1 美元 = 6.7799 元人民幣）</p>

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<p>蔚來在烏得勒支舉行的一場面對面活動中重申了對歐洲市場的承諾，並回應了用户對軟件延遲的擔憂。高管們承認需要加強溝通和透明度，同時宣佈短期內不在歐洲推出 Banyan 3.0.0 系統。蔚來正在重組其運營，在多個國家轉向經銷商模式，並將增長重心放在國內市場。該公司報告稱，2026 年第一季度利潤為 6,680 萬元人民幣，連續第二個季度實現盈利</p>

<p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902053643.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/05/2026052902053643.jpg"/></p>
<p>Nio executives in Europe held a face-to-face event on May 26, 2026, at the Nio Hub Utrecht in the Netherlands. Credit: Nio</p>
<div class="lb-trans"><p>2026 年 5 月 26 日，蔚來高管在荷蘭烏得勒支的蔚來中心（Nio Hub Utrecht）舉行了一場面對面活動。圖片來源：蔚來</p></div><blockquote>
<ul>
<li>Nio reaffirmed its long-term commitment to serving the European market and its users, and will arrange more face-to-face meetings.</li>
<li>Nio executives communicated with users in Europe, facing sharp questions such as software delays head-on, continuing its communication tradition in China.</li>
</ul>
</blockquote>
<div class="lb-trans"><blockquote>
<ul>
<li>蔚來重申了其服務歐洲市場及用户的長期承諾，並將安排更多面對面會議。</li>
<li>蔚來高管與歐洲用户進行了溝通，直面軟件延遲等尖鋭問題，延續了其在中國的溝通傳統。</li>
</ul>
</blockquote></div><p>Nio Inc (NYSE: NIO) is stepping up efforts to bring its signature user-centric strategy to Europe, despite potential backlash from dissatisfied users.</p>
<div class="lb-trans"><p>儘管可能面臨不滿用户的反彈，蔚來（NYSE: NIO）正加緊努力將其標誌性的以用户為中心的戰略帶到歐洲。</p></div><p>The Chinese electric vehicle (EV) maker held a face-to-face event at the Nio Hub Utrecht in the Netherlands on May 26 to address the frustrations of some European users regarding slow software updates and after-sales service.</p>
<div class="lb-trans"><p>這家中國電動汽車（EV）製造商於 5 月 26 日在荷蘭烏得勒支的蔚來中心舉行了一場面對面活動，以解決部分歐洲用户對軟件更新緩慢和售後服務的不滿情緒。</p></div><p>In China, Nio has frequently held similar face-to-face user meetings over the years. During these events, executives often have to face sharp questions from car owners.</p>
<div class="lb-trans"><p>在中國，蔚來多年來經常舉行類似的面對面用户會議。在這些活動中，高管們往往不得不面對車主提出的尖鋭問題。</p></div><p>Join us on  Telegram  or  Google News</p>
<div class="lb-trans"><p>加入我們的 Telegram 或 Google News</p></div><p>Executives including Chris Chen, Nio's vice president and head of global business, attended the live-streamed meeting, where they discussed product strategy, software priorities, and marketing challenges, according to a statement published on the Nio App on Friday.</p>
<div class="lb-trans"><p>根據週五在蔚來 App 上發佈的一份聲明，包括蔚來副總裁兼全球業務負責人陳晨在內的高管出席了這場直播會議，討論了產品戰略、軟件優先事項以及營銷挑戰。</p></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902054195.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/05/2026052902054195.jpg"/></p>
<p>The event comes as Nio's European business faces headwinds. On May 26, CnEVPost received an anonymous email from a user claiming to have attended the event, expressing his dissatisfaction with Nio's slow new model introductions and lagging software updates.</p>
<div class="lb-trans"><p>此次活動正值蔚來歐洲業務面臨逆風之際。5 月 26 日，CnEVPost 收到一封來自聲稱參加了該活動的用户的匿名電子郵件，表達了對蔚來新車型推出緩慢和軟件更新滯後的不滿。</p></div><p>On May 28, during a media communication meeting held in Beijing the day after the launch of the ES9 SUV (sport utility vehicle), Nio co-founder and president Qin Lihong said he had noticed the criticism, but it represented less than 10% of the full picture of the communication, which was generally harmonious and constructive.</p>
<div class="lb-trans"><p>5 月 28 日，即在 ES9 運動型多用途車（SUV）發佈後的第二天，蔚來聯合創始人兼總裁秦力洪在北京舉行的媒體溝通會上表示，他已注意到相關批評，但這僅佔整體溝通情況的不到 10%，整體氛圍是和諧且富有建設性的。</p></div><p>During the face-to-face user meeting in Europe, Nio management said they realized the need to strengthen communication to improve transparency on feature delivery and known issues to meet user expectations.</p>
<div class="lb-trans"><p>在歐洲舉行的面對面用户會議上，蔚來管理層表示，他們意識到需要加強溝通，提高功能交付和已知問題方面的透明度，以滿足用户的期望。</p></div><p>The company reiterated its long-term commitment to serving the European market and its users, hoping to continue the dialogue and arrange more face-to-face meetings.</p>
<div class="lb-trans"><p>公司重申了其服務歐洲市場及用户的長期承諾，希望繼續對話並安排更多的面對面會議。</p></div><p>They acknowledged the urgent need for software progress in the European market and frankly told users that there are currently no plans in Europe to release the Banyan 3.0.0 system, which is available in China.</p>
<div class="lb-trans"><p>他們承認歐洲市場亟需軟件進展，並坦率地告訴用户，目前歐洲沒有發佈在中國已可用的 Banyan 3.0.0 系統的計劃。</p></div><p>In addition, enhancements to the voice assistant NOMI have been deprioritized for the fourth quarter as resources are allocated to higher-impact features.</p>
<div class="lb-trans"><p>此外，由於資源被分配給影響更大的功能，語音助手 NOMI 的增強功能在第四季度的優先級已被降低。</p></div><p>Despite these setbacks, Nio promised to roll out Firmware-over-the-air (FOTA) updates in the fourth quarter. These updates will include improvements to the navigation system, autonomous driving assistance, and media applications.</p>
<div class="lb-trans"><p>儘管面臨這些挫折，蔚來承諾在第四季度推出固件空中升級（FOTA）。這些升級將包括對導航系統、自動駕駛輔助以及媒體應用的改進。</p></div><p>This dialogue comes as Nio undergoes a major restructuring of its European operations, with the company gradually moving away from its capital-intensive direct sales model in the region.</p>
<div class="lb-trans"><p>此次對話之際，蔚來正對其歐洲業務進行重大重組，逐漸放棄在該地區資本密集型的直銷模式。</p></div><p>In Germany, the Netherlands, and Sweden, Nio's operations are shifting to a distributor model. Currently, only Norway, which has an extremely high EV penetration rate, retains the direct sales model.</p>
<div class="lb-trans"><p>在德國、荷蘭和瑞典，蔚來的運營正轉向經銷商模式。目前，只有電動汽車滲透率極高的挪威仍保留直銷模式。</p></div><p>Nio founder, chairman, and CEO William Li said at a recent communication meeting in China that Nio will slow down its overseas expansion to carefully evaluate the return on investment.</p>
<div class="lb-trans"><p>蔚來創始人、董事長兼首席執行官李斌近日在中國的一次溝通會上表示，蔚來將放緩海外擴張步伐，仔細評估投資回報率。</p></div><p>The company is shifting its focus back to the massive domestic Chinese market. Li said that the domestic regional market still holds huge growth potential for the automaker.</p>
<div class="lb-trans"><p>公司正將重心轉回龐大的中國國內市場。李斌表示，國內區域市場對於這家汽車製造商而言仍擁有巨大的增長潛力。</p></div><p>This strategic adjustment aligns with the improvement in Nio's financial situation. The company recorded an adjusted operating profit of 66.8 million yuan ($9.85 million) in the first quarter of 2026, marking its second consecutive quarter of profitability.</p>
<div class="lb-trans"><p>這一戰略調整與蔚來財務狀況的改善相一致。該公司在 2026 年第一季度記錄了 6,680 萬元人民幣（約合 985 萬美元）的調整後營業利潤，標誌着其連續第二個季度實現盈利。</p></div><p>While slowing down the overseas pace of its main brand, Nio clarified its multi-brand strategy. Li expects the long-term sales ratio of the three brands — Nio, Onvo, and Firefly — to remain at around 3:6:1.</p>
<div class="lb-trans"><p>在放緩主品牌海外步伐的同時，蔚來明確了其多品牌戰略。李斌預計，蔚來、樂道和螢火蟲這三個品牌的長期銷售比例將保持在 3:6:1 左右。</p></div><p>The Firefly brand, which focuses on the high-end boutique compact car market, is more active in Europe. The brand has already started deliveries in Austria and plans to enter the UK market in 2026.</p>
<div class="lb-trans"><p>專注於高端精品緊湊型車市場的螢火蟲品牌在歐洲更為活躍。該品牌已在奧地利開始交付，並計劃於 2026 年進入英國市場。</p></div><p>The mass-market brand Onvo is currently still actively evaluating the European market, and future decisions will depend on market conditions and product fit.</p>
<div class="lb-trans"><p>大眾市場品牌樂道目前仍在積極評估歐洲市場，未來的決策將取決於市場狀況和產品契合度。</p></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg"/></p>
<p>Nio slows overseas expansion to focus on domestic market and profitability</p>
<div class="lb-trans"><p>蔚來放緩海外擴張，聚焦國內市場與盈利能力</p></div><p>William Li said Nio will not exit overseas markets but will slow its pace and evaluate return on investment more cautiously.</p>
<div class="lb-trans"><p>李斌表示，蔚來不會退出海外市場，但將放緩步伐，更謹慎地評估投資回報率。</p></div><p>($1 = 6.7799 yuan)</p>
<div class="lb-trans"><p>（1 美元 = 6.7799 元人民幣）</p></div>

Nio faces European users to address software delays and reaffirm vision

- Nio 於 2026 年 5 月 26 日在荷蘭舉辦用户面對面會議，重申對歐洲市場的承諾。  
- 高管們解答用户對軟件更新緩慢的疑慮，並計劃增加面對面交流。  
- Nio 將調整戰略，暫緩海外擴展，聚焦國內市場與盈利能力。

蔚來汽車直面歐洲用户，回應軟件延遲問題並重申願景