<div id="readability-page-1">Growth returns: Starbucks saw revenue and earnings rise year-over-year for the first time since 2023, driven by stronger U.S. traffic and global sales gains. Strategy in action: Service improvements, menu innovation, and a revitalized loyalty program boosted engagement, with record active Rewards membership reported. Competitive landscape: Dutch Bros and McDonald’s remain strong rivals, but Starbucks’ operational focus is rebuilding its premium coffee market position.</div>

星巴克

麥當勞

BROS

<p>星巴克報告稱，自 2023 年以來首次實現了同比收入和盈利增長，這得益於美國客流量的增加和全球銷售的提升。公司將這一轉變歸因於服務改進、菜單創新以及一項煥新的忠誠度計劃，該計劃實現了創紀錄的活躍獎勵會員數量。儘管面臨來自 Dutch Bros 和麥當勞的競爭，星巴克仍專注於重建其高端咖啡市場的地位</p>

星巴克公佈兩年來首次實現收入和盈利增長