<div id="readability-page-1"><p>I recently went to a gold shop near my home to sell a 24K gold ring weighing one-tenth of a tael (1 tael = 37.5 grams or 1.2 ounces).</p><p>The shop owner's daughter looked at the inside of the ring, where the store's name was engraved, and paid me without even weighing it again. The only buyer I saw was a woman who came in as I was about to leave. She wanted to buy a small gold bracelet as a gift for a baby's first-birthday celebration.</p><p>Local gold prices have fallen from a peak of more than VND190 million (US$7,213) per tael early this year to below VND150 million. They have been declining steadily in recent weeks, and it is still unclear where the bottom will be.</p><table><tbody><tr><td><img src="https://imageproxy.pbkrs.com/https://vcdn1-english.vnecdn.net/2026/06/09/TD5-9801-7585-1780995502.jpg/query-ZHByPTEmZml0PWNyb3AmaD0wJnE9MTAwJnM9TEQtMzlUVkcyYUlONVNtVmJMMHk5USZ3PTY4MA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://vcdn1-english.vnecdn.net/2026/06/09/TD5-9801-7585-1780995502.jpg/query-ZHByPTEmZml0PWNyb3AmaD0wJnE9MTAwJnM9TEQtMzlUVkcyYUlONVNtVmJMMHk5USZ3PTY4MA"/></td> </tr><tr><td> <p>Customers looking to buy gold at a store in Ho Chi Minh City, Feb. 7, 2026. Photo by VnExpress/Thanh Tung</p> </td> </tr></tbody></table><p>I bought my ring a few years ago when prices were still below VND100 million per tael, so I still made a profit by selling it now. On online forums discussing gold prices, I have seen quite a few people lamenting that their gold holdings have lost tens of millions of dong in value.</p><p>But the gold shop I usually visit, as well as many others nearby, seems remarkably quiet compared to the crowds and long lines of people that were the norm at 2 or 3 a.m. when prices were at their peak.</p><p>What I find hard to understand is that when gold prices were rising by the hour, people flocked to jewelers to buy gold. Yet now that prices have plunged, few seem interested in buying.</p><p>Are they waiting for prices to fall further? Or do they have no strategy other than simply following the crowd?</p><p><em>*This opinion was submitted by a reader and translated into English. Readers’ views are personal and do not necessarily match VnExpress’ viewpoints.</em></p></div>

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<p>越南的金店客流量顯著下降，因為當地黃金價格從超過 190 百萬越南盾的高峰跌至每兩（tael）低於 150 百萬越南盾。儘管之前在價格上漲時人們排隊等候，但目前的低需求表明買家在等待進一步的價格下跌，或者缺乏明確的購買策略，這與今年早些時候的高需求形成了鮮明對比</p>

People crowd gold shops when prices peak, go quiet as they fall

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ETFS Capital Ltd.

金價高漲時，人們蜂擁至金店；而當金價下跌時，金店則顯得冷清