<ul>
<li><em>Active International，一家全球媒體和企業貿易公司，已採用 Comcast AdFusion 來現代化和擴展其超過 10 億美元的媒體業務的廣播廣告運營</em></li>
<li><em>藉助 AdFusion 的統一工作流自動化，Active International 報告稱週轉時間更快，接觸電台的次數更少，從而縮短了複雜廣播交通工作流的時間</em></li>
</ul>
<p>, /PRNewswire/ -- 今天在戛納國際創意節上，Comcast 技術解決方案（CTS）宣佈，全球媒體和企業貿易領導者 Active International 已利用 Comcast AdFusion 來現代化和擴展其廣播廣告流量和創意分發運營。</p>
<p>繼續閲讀</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>Active International 部署 Comcast AdFusion 以自動化和擴展廣播廣告運營</p>
<p>隨着廣告運營變得越來越分散、時間敏感和數據驅動，代理機構和媒體組織正在加大對自動化、運營智能和可擴展工作流基礎設施的投資，以提高效率、交付精度和跨渠道的活動執行。</p>
<p>AdFusion 將媒體購買數據、交通指令、創意資產和元數據管理整合到一個單一平台，旨在簡化和加速廣播和數字渠道的廣告運營。通過自動化工作流和改善運營可見性，AdFusion 幫助代理機構、品牌和媒體組織減少複雜性，同時提高速度、準確性和規模。實際上，在 AdFusion 的幫助下，Active International 能夠在一週內創建和交付超過 9,000 個獨特的交通指令；並創建和交付超過 450,000 個年化交通指令，並在全國範圍內交付超過 50 萬個創意資產。</p>
<p>Active International 每年代表全球品牌和代理機構投放超過 10 億美元的媒體。隨着廣告商需求、運營複雜性和跨平台活動執行的不斷增加，該公司採用 AdFusion 來統一交通指令創建、創意資產管理和交付操作，形成一個連接的工作流環境。</p>
<p>藉助 AdFusion，Active International 能夠自動化和加速複雜的廣播交通操作，同時提高可見性、交付精度和運營可擴展性。該平台將媒體購買數據、交通指令、創意資產和分發工作流集中到一個統一系統中，旨在減少人工工作量並支持高容量的廣告執行。</p>
<p>&#34;AdFusion 幫助我們管理高容量廣告運營的現實，同時為我們的團隊提供更大的可見性、控制和效率，&#34; Active International 媒體執行董事 Melissa Moschetti 表示。&#34;該平台顯著簡化了工作流，減少了人工流程，使我們的團隊能夠更快地行動，更高效地運作，並專注於為客户和合作夥伴提供更智能的解決方案，因為業務持續發展。&#34;</p>
<p>AdFusion 的實施反映了 Active International 在自動化、運營現代化和可擴展媒體基礎設施方面的持續投資，這些基礎設施支持其團隊和合作夥伴在不斷發展的廣告市場中。隨着媒體運營變得越來越複雜，活動時間表不斷壓縮，Active International 正在投資於技術、人工智能和工作流自動化，以幫助提高其媒體業務的效率、可擴展性和執行力。</p>
<p>&#34;Active International 以令人印象深刻的規模運營，他們需要一個能夠應對運營複雜性的平台，同時提供當今廣告市場所需的可靠性，&#34; Comcast 技術解決方案流媒體、廣播和廣告高級副總裁兼總經理 Bart Spriester 表示。&#34;我們非常自豪 AdFusion 能夠為他們的團隊提供一個智能工作流，旨在減少人工工作量、增加可見性並提高廣告生命週期中的交付精度。&#34;</p>
<p>自實施 Comcast AdFusion 以來，Active International 報告了顯著的改善，包括：</p>
<ul>
<li>廣告商訂單的週轉時間更快；</li>
<li>由於交付精度提高，接觸電台的次數更少；以及</li>
<li>更復雜的工作流完成得更快。</li>
</ul>
<p>要了解有關 Comcast AdFusion 的更多信息，請訪問：https://www.comcasttechnologysolutions.com/adfusion。有關 Active International 的更多信息，請訪問：https://activeinternational.com/.</p>
<p><strong>關於 Comcast 技術解決方案</strong> Comcast 技術解決方案是全球領先的媒體和技術公司之一的一個部門，將 Comcast 公司的成熟技術帶入全球不斷發展的行業。Comcast 技術解決方案提供廣泛的解決方案組合，為全球視頻、媒體、通信、數據應用和網絡安全與合規提供靈活性。客户包括領先的內容和流媒體視頻提供商、有線電視運營商和多渠道視頻節目分發商、廣告商、通信提供商、金融服務提供商、零售商等。有關更多信息，請訪問 Comcast 技術解決方案。</p>
<p><strong>關於 Active International</strong> Active International 是一家 AMS（Active Media Services）公司，是全球媒體和企業貿易的領導者，幫助品牌、代理機構和媒體所有者從他們已有的資產和投資中解鎖更大的價值、效率和增長。</p>
<p>超過 40 年來，Active International 將企業貿易發展成為一種複雜的商業模式，使組織能夠通過結構化的價值交換來資助媒體、降低成本並創造更大的商業靈活性。Active 在媒體、技術和商業戰略的交匯處工作，幫助合作伙伴優化媒體投資，同時利用自動化、運營智能和可擴展的工作流程解決方案來支持現代廣告執行。</p>
<p>Active International 在北美、歐洲、亞洲和澳大利亞開展業務，與全方位服務的媒體機構 Involved Media 和基於人工智能的視頻廣告平台 XACTV Network 合作。Active International 因其屢獲殊榮的以人為本的文化而受到認可，並在多個全球市場獲得了工作場所和包容性榮譽。有關更多信息，請訪問 https://activeinternational.com 和 https://amsgrowthpartner.com。</p>
<p>來源：康卡斯特科技解決方案</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjIyJk5ld3NJdGVtSWQ9U0Y4NzU5MyZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MjIwMDAxUFJfTkVXU19VU1BSX19fX19TRjg3NTkz?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjIyJk5ld3NJdGVtSWQ9U0Y4NzU5MyZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MjIwMDAxUFJfTkVXU19VU1BSX19fX19TRjg3NTkz"/></p>

康卡斯特

<p>Active International 已經採用 Comcast AdFusion 來自動化和擴展其廣播廣告業務。該部署在戛納國際創意節上宣佈，現代化了 Active 超過 10 億美元媒體業務的工作流程。統一平台集中管理數據和資產，實現更快的週轉、減少人工工作量並提高精確度。自實施以來，Active International 報告每週處理超過 9,000 條流量指令，並顯著提升了其全球網絡的運營效率</p>

<ul>
<li><em>Active International, a global media and corporate trade company, has adopted Comcast AdFusion to modernize and scale broadcast advertising operations across its $1billion+ media footprint</em></li>
<li><em>With AdFusion's unified workflow automation, Active International reports faster turnaround and fewer station reach-outs, cutting down the time for complex broadcast traffic workflows</em></li>
</ul>
<div class="lb-trans"><ul>
<li><em>Active International，一家全球媒體和企業貿易公司，已採用 Comcast AdFusion 來現代化和擴展其超過 10 億美元的媒體業務的廣播廣告運營</em></li>
<li><em>藉助 AdFusion 的統一工作流自動化，Active International 報告稱週轉時間更快，接觸電台的次數更少，從而縮短了複雜廣播交通工作流的時間</em></li>
</ul>
</div><p>, /PRNewswire/ -- Today at the Cannes Lions International Festival, Comcast Technology Solutions (CTS) announced that Active International, the global media and corporate trade leader, has leveraged Comcast AdFusion to modernize and scale its broadcast ad traffic and creative distribution operations.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 今天在戛納國際創意節上，Comcast 技術解決方案（CTS）宣佈，全球媒體和企業貿易領導者 Active International 已利用 Comcast AdFusion 來現代化和擴展其廣播廣告流量和創意分發運營。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>繼續閲讀</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Active International Deploys Comcast AdFusion to Automate and Scale Broadcast Advertising Operations</p>
<div class="lb-trans"><p>Active International 部署 Comcast AdFusion 以自動化和擴展廣播廣告運營</p>
</div><p>As advertising operations become increasingly fragmented, time-sensitive, and data-driven, agencies and media organizations are investing more heavily in automation, operational intelligence, and scalable workflow infrastructure to improve efficiency, delivery precision, and campaign execution across channels.</p>
<div class="lb-trans"><p>隨着廣告運營變得越來越分散、時間敏感和數據驅動，代理機構和媒體組織正在加大對自動化、運營智能和可擴展工作流基礎設施的投資，以提高效率、交付精度和跨渠道的活動執行。</p>
</div><p>AdFusion combines media buy data, traffic instructions, creative assets, and metadata management into a single platform designed to simplify and accelerate advertising operations across broadcast and digital channels. By automating workflows and improving operational visibility, AdFusion helps agencies, brands, and media organizations reduce complexity while improving speed, accuracy, and scale. In fact, with the help of AdFusion, Active International was able to create and deliver more than 9,000 unique traffic instructions in a single week; and create and deliver more than 450,000 annualized traffic instructions and deliver over half a million creative assets nationwide.</p>
<div class="lb-trans"><p>AdFusion 將媒體購買數據、交通指令、創意資產和元數據管理整合到一個單一平台，旨在簡化和加速廣播和數字渠道的廣告運營。通過自動化工作流和改善運營可見性，AdFusion 幫助代理機構、品牌和媒體組織減少複雜性，同時提高速度、準確性和規模。實際上，在 AdFusion 的幫助下，Active International 能夠在一週內創建和交付超過 9,000 個獨特的交通指令；並創建和交付超過 450,000 個年化交通指令，並在全國範圍內交付超過 50 萬個創意資產。</p>
</div><p>Active International places more than $1 billion in media annually on behalf of brands and agencies worldwide. As advertiser demand, operational complexity, and cross-platform campaign execution continue to increase, the company adopted AdFusion to unify traffic instruction creation, creative asset management, and delivery operations within a connected workflow environment.</p>
<div class="lb-trans"><p>Active International 每年代表全球品牌和代理機構投放超過 10 億美元的媒體。隨着廣告商需求、運營複雜性和跨平台活動執行的不斷增加，該公司採用 AdFusion 來統一交通指令創建、創意資產管理和交付操作，形成一個連接的工作流環境。</p>
</div><p>With AdFusion, Active International is able to automate and accelerate complex broadcast traffic operations while improving visibility, delivery precision, and operational scalability. The platform centralizes media buy data, traffic instructions, creative assets, and distribution workflows into a unified system designed to reduce manual effort and support high-volume advertising execution.</p>
<div class="lb-trans"><p>藉助 AdFusion，Active International 能夠自動化和加速複雜的廣播交通操作，同時提高可見性、交付精度和運營可擴展性。該平台將媒體購買數據、交通指令、創意資產和分發工作流集中到一個統一系統中，旨在減少人工工作量並支持高容量的廣告執行。</p>
</div><p>&#34;AdFusion is helping us manage the realities of high-volume advertising operations while giving our teams greater visibility, control, and efficiency,&#34; said Melissa Moschetti, Executive Managing Director, Media, Active International. &#34;The platform has significantly streamlined workflows and reduced manual processes, allowing our teams to move faster, operate more efficiently, and stay focused on delivering smarter solutions for our clients and partners as the business continues to evolve.&#34;</p>
<div class="lb-trans"><p>&#34;AdFusion 幫助我們管理高容量廣告運營的現實，同時為我們的團隊提供更大的可見性、控制和效率，&#34; Active International 媒體執行董事 Melissa Moschetti 表示。&#34;該平台顯著簡化了工作流，減少了人工流程，使我們的團隊能夠更快地行動，更高效地運作，並專注於為客户和合作夥伴提供更智能的解決方案，因為業務持續發展。&#34;</p>
</div><p>The AdFusion implementation reflects Active International's continued investment in automation, operational modernization, and scalable media infrastructure that supports both its teams and partners across an evolving advertising marketplace. As media operations become increasingly complex and campaign timelines continue to compress, Active International is investing in technology, AI, and workflow automation that help improve efficiency, scalability, and execution across its media business.</p>
<div class="lb-trans"><p>AdFusion 的實施反映了 Active International 在自動化、運營現代化和可擴展媒體基礎設施方面的持續投資，這些基礎設施支持其團隊和合作夥伴在不斷發展的廣告市場中。隨着媒體運營變得越來越複雜，活動時間表不斷壓縮，Active International 正在投資於技術、人工智能和工作流自動化，以幫助提高其媒體業務的效率、可擴展性和執行力。</p>
</div><p>&#34;Active International operates at an impressive scale, and they needed a platform capable of addressing operational complexity while delivering the reliability required for today's advertising marketplace,&#34; said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, and Advertising at Comcast Technology Solutions. &#34;We're very proud that AdFusion is able to provide their team with an intelligent workflow designed to reduce manual effort, increase visibility, and improve delivery precision across the advertising lifecycle.&#34;</p>
<div class="lb-trans"><p>&#34;Active International 以令人印象深刻的規模運營，他們需要一個能夠應對運營複雜性的平台，同時提供當今廣告市場所需的可靠性，&#34; Comcast 技術解決方案流媒體、廣播和廣告高級副總裁兼總經理 Bart Spriester 表示。&#34;我們非常自豪 AdFusion 能夠為他們的團隊提供一個智能工作流，旨在減少人工工作量、增加可見性並提高廣告生命週期中的交付精度。&#34;</p>
</div><p>Since implementing Comcast AdFusion, Active International reported significant improvements, including:</p>
<div class="lb-trans"><p>自實施 Comcast AdFusion 以來，Active International 報告了顯著的改善，包括：</p>
</div><ul>
<li>Faster turnaround times on advertiser orders;</li>
<li>Fewer station reach-outs due to improved delivery precision; and</li>
<li>Complex workflows completed faster.</li>
</ul>
<div class="lb-trans"><ul>
<li>廣告商訂單的週轉時間更快；</li>
<li>由於交付精度提高，接觸電台的次數更少；以及</li>
<li>更復雜的工作流完成得更快。</li>
</ul>
</div><p>To learn more about Comcast AdFusion, visit: https://www.comcasttechnologysolutions.com/adfusion. For more information about Active International, visit: https://activeinternational.com/.</p>
<div class="lb-trans"><p>要了解有關 Comcast AdFusion 的更多信息，請訪問：https://www.comcasttechnologysolutions.com/adfusion。有關 Active International 的更多信息，請訪問：https://activeinternational.com/.</p>
</div><p><strong>About Comcast Technology Solutions</strong> Comcast Technology Solutions, a division of one of the world's leading media and technology companies, brings Comcast Corporation's proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity &amp; compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit Comcast Technology Solutions.</p>
<div class="lb-trans"><p><strong>關於 Comcast 技術解決方案</strong> Comcast 技術解決方案是全球領先的媒體和技術公司之一的一個部門，將 Comcast 公司的成熟技術帶入全球不斷發展的行業。Comcast 技術解決方案提供廣泛的解決方案組合，為全球視頻、媒體、通信、數據應用和網絡安全與合規提供靈活性。客户包括領先的內容和流媒體視頻提供商、有線電視運營商和多渠道視頻節目分發商、廣告商、通信提供商、金融服務提供商、零售商等。有關更多信息，請訪問 Comcast 技術解決方案。</p>
</div><p><strong>About Active International</strong> Active International, an AMS (Active Media Services) company, is a global media and corporate trade leader that helps brands, agencies, and media owners unlock greater value, efficiency, and growth from the assets and investments they already have.</p>
<div class="lb-trans"><p><strong>關於 Active International</strong> Active International 是一家 AMS（Active Media Services）公司，是全球媒體和企業貿易的領導者，幫助品牌、代理機構和媒體所有者從他們已有的資產和投資中解鎖更大的價值、效率和增長。</p>
</div><p>For more than 40 years, Active International has evolved corporate trade into a sophisticated commercial model that enables organizations to fund media, reduce costs, and create greater business flexibility through structured value exchange. Working at the intersection of media, technology, and commercial strategy, Active helps partners optimize media investment while leveraging automation, operational intelligence, and scalable workflow solutions to support modern advertising execution.</p>
<div class="lb-trans"><p>超過 40 年來，Active International 將企業貿易發展成為一種複雜的商業模式，使組織能夠通過結構化的價值交換來資助媒體、降低成本並創造更大的商業靈活性。Active 在媒體、技術和商業戰略的交匯處工作，幫助合作伙伴優化媒體投資，同時利用自動化、運營智能和可擴展的工作流程解決方案來支持現代廣告執行。</p>
</div><p>Active International operates across North America, Europe, Asia, and Australia alongside Involved Media, a full-service media agency, and XACTV Network, an AI-driven video advertising platform. Active International is recognized for its award-winning, people-first culture and has earned workplace and inclusion honors across multiple global markets. For more information, visit https://activeinternational.com and https://amsgrowthpartner.com.</p>
<div class="lb-trans"><p>Active International 在北美、歐洲、亞洲和澳大利亞開展業務，與全方位服務的媒體機構 Involved Media 和基於人工智能的視頻廣告平台 XACTV Network 合作。Active International 因其屢獲殊榮的以人為本的文化而受到認可，並在多個全球市場獲得了工作場所和包容性榮譽。有關更多信息，請訪問 https://activeinternational.com 和 https://amsgrowthpartner.com。</p>
</div><p>SOURCE Comcast Technology Solutions</p>
<div class="lb-trans"><p>來源：康卡斯特科技解決方案</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjIyJk5ld3NJdGVtSWQ9U0Y4NzU5MyZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MjIwMDAxUFJfTkVXU19VU1BSX19fX19TRjg3NTkz" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=SF87593&amp;Transmission_Id=202606220001PR_NEWS_USPR_____SF87593&amp;DateId=20260622"/></p>

Active International 部署了康卡斯特的 AdFusion 系統，以實現廣播廣告運營的自動化和規模化