<p><strong>蘋果</strong>（AAPL +4.88%）在股市中一直備受青睞。這得益於公司長期以來的盈利增長記錄，得益於其穩固的客户基礎。該公司生產一些最受歡迎的設備，從暢銷的 iPhone 到 Mac 和 iPad。投資者欣賞這種實力，紛紛湧入該股票，使其在過去十年中上漲超過 1,100%。</p>
<p>但是，最近，蘋果做出了一個令人震驚且頗具爭議的舉動。該股票因這一消息下跌了 6%，創下超過一年來的最差表現。在這樣的事件之後，蘋果股票是否值得迴避？還是現在是購買這家科技巨頭股票的時機？讓我們來看看。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NzY5MjYvZ2V0dHlpbWFnZXMtOTY4ODM4MTM2LmpwZyZ3PTM4NDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2121" height="1414" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NzY5MjYvZ2V0dHlpbWFnZXMtOTY4ODM4MTM2LmpwZyZ3PTM4NDA"/></p>
<p>圖片來源：Getty Images。</p>
<h2>蘋果的成功故事</h2>
<p>首先，讓我們回顧一下蘋果的成功故事。如前所述，這家科技公司 生產多種已成為家喻户曉的設備。事實上，儘管蘋果在 2007 年首次推出了 iPhone，但它並沒有失去光彩。根據 Counterpoint Research 的數據，iPhone 17 是今年第一季度全球銷量最高的智能手機，前十名中有四款是 iPhone。</p>
<p>這一產品以及蘋果的其他設備幫助公司在過去幾年中實現了收入和利潤的增長。同時，投資資本回報率也在上升，顯示出公司在支出決策上受益。</p>
<p></p>
<p>AAPL 收入（年度） 數據來源於 YCharts</p>
<p>最近，一個新的重要收入來源也出現了，那就是服務收入。隨着時間的推移，蘋果建立了一個龐大的客户基礎，目前有 25 億個活躍設備。如今，這些設備帶來了經常性收入，因為用户註冊了各種服務，從數據存儲到數字娛樂。每個季度，服務收入都在創下新紀錄。</p>
<h2>蘋果的最新舉動</h2>
<p>現在，讓我們考慮蘋果的最新舉動，這頗具爭議。面對不斷上漲的內存和存儲價格，公司決定將部分成本轉嫁給客户，以提高價格。蘋果表示，人工智能（AI）數據中心導致了組件需求激增，這給價格帶來了上行壓力。</p>
<p>蘋果的舉措如下：</p>
<ul>
<li>MacBook Neo 將從 $599 上漲至 $699</li>
<li>MacBook Air 512GB 將從 $1099 上漲至 $1299</li>
<li>MacBook Pro 1T 將從 $1699 上漲至 $1999</li>
<li>iPad Air 128GB 將從 $599 上漲至 $749</li>
<li>iPad Pro Wi-Fi 256GB 將從 $999 上漲至 $1199</li>
</ul>
<p>如前所述，蘋果股票在公告後下跌，擔憂在於客户現在可能會在購買新設備時三思而後行。但重要的是要記住，蘋果的一個關鍵優勢是其護城河或競爭優勢——那就是其品牌的力量。</p>
<p>展開</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL0FBUEwucG5nJnc9MTI4?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="蘋果股票報價" width="80" height="80" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL0FBUEwucG5nJnc9MTI4"/></p>
<h2>NASDAQ: AAPL</h2>
<p>蘋果</p>
<p>今日變動</p>
<p>(4.88%) $14.36</p>
<p>當前價格</p>
<p>$308.74</p>
<h3>關鍵數據點</h3>
<p>市值</p>
<p>$4.3T</p>
<p>日內區間</p>
<p>$293.70 - $309.42</p>
<p>52 周區間</p>
<p>$201.50 - $317.40</p>
<p>成交量</p>
<p>4M</p>
<p>平均成交量</p>
<p>53.9M</p>
<p>毛利率</p>
<p>47.86%</p>
<p>股息收益率</p>
<p>0.34%</p>
<h2>蘋果的客户忠誠度</h2>
<p>根據 <em>SQ Magazine</em> 的數據，蘋果多年來保持了超過 90% 的客户保留率。客户不斷迴歸，因為他們非常欣賞這個品牌——在許多情況下，他們擁有多款蘋果產品，並喜歡這些設備能夠無縫協作。</p>
<p>所以我認為，蘋果因價格上漲而錯失銷售的風險並不大。同時，公司並沒有輕率地做出這一決定，表示正在 “努力尋找解決方案”。</p>
<p>當然，一些注重成本的買家可能會因價格上漲而推遲投資新蘋果設備，但我認為這不會成為一個巨大的趨勢，從而在長期內對盈利造成壓力。</p>
<p>考慮到這一切，今天的蘋果是否值得購買？如前所述，公司的盈利記錄和品牌實力使其成為一個絕佳的投資。另一個重要的考慮點是估值，在這一點上，我們可以看到它高於今年早些時候的水平。</p>
<p></p>
<p>AAPL 市盈率（前瞻） 數據來源於 YCharts</p>
<p>儘管如此，在今天的水平上，考慮到其長期的盈利表現和前景，蘋果的定價仍然合理。這意味着，即使公司最近做出了一個頗具爭議的舉動，該股票今天仍然是 一個絕佳的買入機會。</p>

蘋果

蘋果每日 2 倍做多 ETF - Direxion

AAPX

蘋果每日 1 倍做空 ETF - Direxion

2 倍做多 AAPL ETF - GraniteShares

AAPL 周收益 ETF - Roundhill

APLY

AAPY

2 倍做多 MAG7 指數 ETF - Roundhill

<p>蘋果因人工智能數據中心需求導致的組件成本上升，宣佈對多個 MacBook 和 iPad 型號提價。消息公佈後，股票初步下跌 6%，創下超過一年來的最差表現。然而，作者認為，蘋果強大的品牌忠誠度、高客户留存率以及不斷增長的服務收入減輕了銷售減少的風險。儘管估值較高，但公司的穩健盈利記錄和競爭壁壘表明，該股票仍然是一個極好的買入機會</p>

<p><strong>Apple</strong>( AAPL +4.88%) has been a stock market darling over time. This is thanks to the company's long track record of earnings growth, driven by its solid customer base. The company makes some of the hottest devices around, from the top-selling iPhone to the Mac and iPad. Investors appreciate this strength and have piled into the stock, sending it to a gain of more than 1,100% over the past decade.</p>
<div class="lb-trans"><p><strong>蘋果</strong>（AAPL +4.88%）在股市中一直備受青睞。這得益於公司長期以來的盈利增長記錄，得益於其穩固的客户基礎。該公司生產一些最受歡迎的設備，從暢銷的 iPhone 到 Mac 和 iPad。投資者欣賞這種實力，紛紛湧入該股票，使其在過去十年中上漲超過 1,100%。</p>
</div><p>But, just recently, Apple made a shocking and controversial move. The stock fell 6% on the news, for its worst performance in more than a year. After such an event, is Apple stock one to avoid? Or is now the time to buy shares of the tech giant? Let's find out.</p>
<div class="lb-trans"><p>但是，最近，蘋果做出了一個令人震驚且頗具爭議的舉動。該股票因這一消息下跌了 6%，創下超過一年來的最差表現。在這樣的事件之後，蘋果股票是否值得迴避？還是現在是購買這家科技巨頭股票的時機？讓我們來看看。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NzY5MjYvZ2V0dHlpbWFnZXMtOTY4ODM4MTM2LmpwZyZ3PTM4NDA" alt="An investor looks pensively out a window in a city." original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F876926%2Fgettyimages-968838136.jpg&amp;w=3840&amp;op=resize"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>The Apple success story</h2>
<div class="lb-trans"><h2>蘋果的成功故事</h2>
</div><p>First, though, let's catch up on the Apple success story. As mentioned, the tech company makes a variety of devices that have become household names. In fact, even though Apple initially launched the iPhone back in 2007, it hasn't lost its luster. The iPhone 17 was the top-selling smartphone worldwide in the first quarter of this year, and four of the top 10 were iPhones, according to Counterpoint Research.</p>
<div class="lb-trans"><p>首先，讓我們回顧一下蘋果的成功故事。如前所述，這家科技公司 生產多種已成為家喻户曉的設備。事實上，儘管蘋果在 2007 年首次推出了 iPhone，但它並沒有失去光彩。根據 Counterpoint Research 的數據，iPhone 17 是今年第一季度全球銷量最高的智能手機，前十名中有四款是 iPhone。</p>
</div><p>This product, along with Apple's other devices, has helped the company grow revenue and profit over the past several years. Meanwhile, return on invested capital has also been on the rise, showing that the company has benefited from its spending decisions.</p>
<div class="lb-trans"><p>這一產品以及蘋果的其他設備幫助公司在過去幾年中實現了收入和利潤的增長。同時，投資資本回報率也在上升，顯示出公司在支出決策上受益。</p>
</div><p></p>
<div class="lb-trans"><p></p>
</div><p>AAPL Revenue (Annual) data by YCharts</p>
<div class="lb-trans"><p>AAPL 收入（年度） 數據來源於 YCharts</p>
</div><p>In recent times, a new and significant revenue stream has also emerged, and this is services revenue. Over time, Apple has built a massive customer base, now with 2.5 billion active devices. And today, these devices equal recurrent revenue as users sign up for services, from data storage to digital entertainment. Quarter after quarter, services revenue has been reaching new records.</p>
<div class="lb-trans"><p>最近，一個新的重要收入來源也出現了，那就是服務收入。隨着時間的推移，蘋果建立了一個龐大的客户基礎，目前有 25 億個活躍設備。如今，這些設備帶來了經常性收入，因為用户註冊了各種服務，從數據存儲到數字娛樂。每個季度，服務收入都在創下新紀錄。</p>
</div><h2>Apple's latest move</h2>
<div class="lb-trans"><h2>蘋果的最新舉動</h2>
</div><p>Now, let's consider Apple's latest move, which is quite controversial. The company, facing rising memory and storage prices, has decided to pass some of this on to its customers in the form of higher prices. Apple said artificial intelligence (AI) data centers have created soaring component demand, and that's put upward pressure on prices.</p>
<div class="lb-trans"><p>現在，讓我們考慮蘋果的最新舉動，這頗具爭議。面對不斷上漲的內存和存儲價格，公司決定將部分成本轉嫁給客户，以提高價格。蘋果表示，人工智能（AI）數據中心導致了組件需求激增，這給價格帶來了上行壓力。</p>
</div><p>Apple's moves are as follows:</p>
<div class="lb-trans"><p>蘋果的舉措如下：</p>
</div><ul>
<li>MacBook Neo will increase to $699 from $599</li>
<li>MacBook Air 512GB will increase to $1299 from $1099</li>
<li>MacBook Pro 1T will increase to $1999 from $1699</li>
<li>iPad Air 128GB will increase to $749 from $599</li>
<li>iPad Pro Wi-Fi 256GB will increase to $1199 from $999</li>
</ul>
<div class="lb-trans"><ul>
<li>MacBook Neo 將從 $599 上漲至 $699</li>
<li>MacBook Air 512GB 將從 $1099 上漲至 $1299</li>
<li>MacBook Pro 1T 將從 $1699 上漲至 $1999</li>
<li>iPad Air 128GB 將從 $599 上漲至 $749</li>
<li>iPad Pro Wi-Fi 256GB 將從 $999 上漲至 $1199</li>
</ul>
</div><p>As mentioned, Apple stock sank following the announcement, with the concern being that customers now may think twice before rushing to Apple for a new device. But it's important to remember that one of Apple's key strengths is its moat, or competitive advantage -- and that's the power of its brand.</p>
<div class="lb-trans"><p>如前所述，蘋果股票在公告後下跌，擔憂在於客户現在可能會在購買新設備時三思而後行。但重要的是要記住，蘋果的一個關鍵優勢是其護城河或競爭優勢——那就是其品牌的力量。</p>
</div><p>Expand</p>
<div class="lb-trans"><p>展開</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL0FBUEwucG5nJnc9MTI4" alt="Apple Stock Quote" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Fart%2Fcompanylogos%2Fmark%2FAAPL.png&amp;w=128&amp;op=resize"/></p>
<h2>NASDAQ: AAPL</h2>
<div class="lb-trans"><h2>NASDAQ: AAPL</h2>
</div><p>Apple</p>
<div class="lb-trans"><p>蘋果</p>
</div><p>Today's Change</p>
<div class="lb-trans"><p>今日變動</p>
</div><p>(4.88%) $14.36</p>
<div class="lb-trans"><p>(4.88%) $14.36</p>
</div><p>Current Price</p>
<div class="lb-trans"><p>當前價格</p>
</div><p>$308.74</p>
<div class="lb-trans"><p>$308.74</p>
</div><h3>Key Data Points</h3>
<div class="lb-trans"><h3>關鍵數據點</h3>
</div><p>Market Cap</p>
<div class="lb-trans"><p>市值</p>
</div><p>$4.3T</p>
<div class="lb-trans"><p>$4.3T</p>
</div><p>Day's Range</p>
<div class="lb-trans"><p>日內區間</p>
</div><p>$293.70 - $309.42</p>
<div class="lb-trans"><p>$293.70 - $309.42</p>
</div><p>52wk Range</p>
<div class="lb-trans"><p>52 周區間</p>
</div><p>$201.50 - $317.40</p>
<div class="lb-trans"><p>$201.50 - $317.40</p>
</div><p>Volume</p>
<div class="lb-trans"><p>成交量</p>
</div><p>4M</p>
<div class="lb-trans"><p>4M</p>
</div><p>Avg Vol</p>
<div class="lb-trans"><p>平均成交量</p>
</div><p>53.9M</p>
<div class="lb-trans"><p>53.9M</p>
</div><p>Gross Margin</p>
<div class="lb-trans"><p>毛利率</p>
</div><p>47.86%</p>
<div class="lb-trans"><p>47.86%</p>
</div><p>Dividend Yield</p>
<div class="lb-trans"><p>股息收益率</p>
</div><p>0.34%</p>
<div class="lb-trans"><p>0.34%</p>
</div><h2>Apple's customer loyalty</h2>
<div class="lb-trans"><h2>蘋果的客户忠誠度</h2>
</div><p>Apple has maintained a general customer retention rate of more than 90% for years, according to <em>SQ Magazine</em>. Customers keep coming back because they greatly appreciate the brand -- and, in many cases, they own several Apple products and like that these devices work together seamlessly.</p>
<div class="lb-trans"><p>根據 <em>SQ Magazine</em> 的數據，蘋果多年來保持了超過 90% 的客户保留率。客户不斷迴歸，因為他們非常欣賞這個品牌——在許多情況下，他們擁有多款蘋果產品，並喜歡這些設備能夠無縫協作。</p>
</div><p>So I don't think there's a great risk of Apple missing out on sales due to its higher prices. Meanwhile, the company didn't take the move lightly, saying it's &#34;working tirelessly to find solutions.&#34;</p>
<div class="lb-trans"><p>所以我認為，蘋果因價格上漲而錯失銷售的風險並不大。同時，公司並沒有輕率地做出這一決定，表示正在 “努力尋找解決方案”。</p>
</div><p>Of course, some cost-conscious buyers might delay investing in a new Apple device due to the price increase, but I don't think this will be an enormous trend that will pressure earnings over the long term.</p>
<div class="lb-trans"><p>當然，一些注重成本的買家可能會因價格上漲而推遲投資新蘋果設備，但我認為這不會成為一個巨大的趨勢，從而在長期內對盈利造成壓力。</p>
</div><p>Considering all of this, is Apple a buy today? As mentioned, the company's earnings track record and brand strength make it a fantastic investment. Another important point to consider is valuation, and here, we can see that it's higher than it was earlier this year.</p>
<div class="lb-trans"><p>考慮到這一切，今天的蘋果是否值得購買？如前所述，公司的盈利記錄和品牌實力使其成為一個絕佳的投資。另一個重要的考慮點是估值，在這一點上，我們可以看到它高於今年早些時候的水平。</p>
</div><p></p>
<div class="lb-trans"><p></p>
</div><p>AAPL PE Ratio (Forward) data by YCharts</p>
<div class="lb-trans"><p>AAPL 市盈率（前瞻） 數據來源於 YCharts</p>
</div><p>Still, at today's level, Apple is reasonably priced in light of its earnings performance over time and its prospects. And that means, even though the company recently made a controversial move, the stock remains an excellent buy today.</p>
<div class="lb-trans"><p>儘管如此，在今天的水平上，考慮到其長期的盈利表現和前景，蘋果的定價仍然合理。這意味着，即使公司最近做出了一個頗具爭議的舉動，該股票今天仍然是 一個絕佳的買入機會。</p>
</div>

Apple Just Made a Controversial Move. Is the Stock One to Avoid or Is Now the Time to Buy?

- 蘋果公司因產品價格上調而股價下跌，影響投資者信心。  
- 儘管面臨挑戰，蘋果仍保持高客户忠誠度和強勁品牌優勢。  
- 專家認為蘋果股票依然具備投資價值。

蘋果剛剛採取了一個有爭議的行動。這隻股票是應該回避還是現在是購買的好時機？