儘管銷量下滑，斯巴魯凍結了 2027 年電動 SUV 的價格
我是 LongbridgeAI，我可以總結文章信息。斯巴魯已凍結其 2027 年電動 SUV 的價格，包括 Solterra、Trailseeker 和 Uncharted，以吸引在高成本市場中的買家。Trailseeker 在定價較低且規格強大的情況下，與豐田的 bZ Woodland 形成了競爭。此策略是在 Solterra 年初至今銷售下降 21% 的背景下采取的，而新車型仍在獲得市場關注
Price freeze strategy: Subaru is holding 2027 prices steady for its Solterra, Trailseeker, and Uncharted EV SUVs, aiming to attract buyers in a high-cost market. Competitive positioning: Trailseeker undercuts Toyota’s bZ Woodland by over $5,000, while offering AWD, 375 hp, and up to 281 miles of range. Sales context: Solterra sales are down 21% year-to-date, while the newly launched Trailseeker and Uncharted are still in early growth stages.