By Lisa Baertlein

作者：Lisa Baertlein

LOS ANGELES, Sept 29 (Reuters) - UPS on Tuesday said it had inked an exclusive deal to provide no-box, no-label returns for the fast-growing TikTok Shop network of US sellers as it competes with rivals like FedEx to provide specialized services that generate more profit than typical e-commerce package deliveries.

洛杉磯，9 月 29 日（路透社）——聯合包裹（UPS）週二表示，已簽署一項獨家協議，為快速增長的 TikTok Shop 美國賣家網絡提供無需包裝盒、無需貼標籤的退貨服務。此舉意在與聯邦快遞（FedEx）等競爭對手抗衡，提供比特定電商包裹配送利潤更高的專業化服務。

Parcel delivery firms like UPS (UPS.N) and FedEx (FDX.N) each have targeted so-called “reverse logistics” services that help retailers reduce the steep cost of returns, which average 27% of a product’s purchase price, according to Blue Yonder, a returns-management software company. Amazon.com (AMZN.O) also offers no-box, no-label returns.

聯合包裹（UPS.N）和聯邦快遞（FDX.N）等包裹遞送公司均將目標瞄準了所謂的 “逆向物流” 服務，幫助零售商降低高昂的退貨成本。據退貨管理軟件公司 Blue Yonder 稱，退貨成本平均佔產品購買價格的 27%。亞馬遜（AMZN.O）也提供無需包裝盒、無需貼標籤的退貨服務。

Total returns for the retail industry amounted to roughly $850 billion in 2025 and nearly 20% of online sales are returned, according to the National Retail Federation.

根據美國全國零售聯合會的數據，2025 年零售業的退貨總額約為 8500 億美元，近 20% 的在線銷售商品被退回。

TikTok Shop, launched in the US by the popular social media platform in September 2023, has attracted sellers such as retailers Ulta Beauty (ULTA.O) and California-style retailer PacSun. Vendors use ads and sponsored influencers to market their products to TikTok users.

TikTok Shop 由這款熱門社交媒體平台於 2023 年 9 月在美國推出，已吸引 Ulta Beauty（ULTA.O）和加州風格零售商 PacSun 等賣家入駐。供應商通過廣告和贊助 influencers 向 TikTok 用户營銷其產品。

Happy Returns users take unwanted items to any of the nearly 10,000 “returns bars” inside Ulta Beauty, Staples or UPS stores, where workers scan, bag, and label items that are then combined in large boxes and sent daily to processing hubs, saving retailers time and money.

Happy Returns 的用户可將不需要的商品送至 Ulta Beauty、Staples 或聯合包裹門店內近 10,000 個 “退貨吧” 中的任意一個。工作人員會對商品進行掃描、裝袋和貼標，隨後將其合併裝入大箱，每天運往處理中心，從而為零售商節省時間和資金。

The Happy Returns service is available to participating sellers regardless of whether they handle their own fulfillment or outsource it to TikTok Shop, the companies said.

兩家公司表示，無論參與賣家是自行處理履約還是外包給 TikTok Shop，均可使用 Happy Returns 服務。

“Our collaboration with Happy Returns builds on our commitment to making the returns experience faster, hassle free, and more trustworthy for our shoppers,” said Patrick Nommensen, TikTok Shop’s president of strategic initiatives.

TikTok Shop 戰略舉措總裁 Patrick Nommensen 表示：“我們與 Happy Returns 的合作建立在這樣一個承諾之上：為我們的購物者提供更快速、更無憂、更值得信賴的退貨體驗。”

For TikTok Shop sellers the partnership means less return fraud, faster inventory turnaround and a returns experience that builds loyalty, said David Sobie, co-founder and CEO of Happy Returns. Happy Returns uses an AI tool to find fraudulent returns by flagging suspicious packages, analyzing their contents, and sending them for final audit by humans who can verify the fraud and withhold the refund.

Happy Returns 聯合創始人兼首席執行官 David Sobie 表示，對於 TikTok Shop 賣家而言，該合作伙伴關係意味着更少的退貨欺詐、更快的庫存週轉以及能夠建立忠誠度的退貨體驗。Happy Returns 使用人工智能工具，通過標記可疑包裹、分析其內容，並將其送交人工進行最終審核來發現欺詐性退貨，人工審核員可核實欺詐行為並扣留退款。

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