<div id="readability-page-1">(marketscreener.com)  Marketers sometimes chase trends that consumers don’t care about: 50% of consumers have never heard of ‘Aperol Spritz’ compared to only 3% of marketers who haven’t   For consumers, the hardest two habits to give up are snacks between meals and their favorite podcast, while for marketers it’s snacks and online...https://www.marketscreener.com/quote/stock/IHEARTMEDIA-INC-64307492/news/IHeartMedia-and-Malcolm-Gladwell-s-Pushkin-Industries-Reveal-Growing-Consumer-Marketer-Disconnect-in-44837571/?</div>

IHRT

<p>(Marketcreener.com) 營銷人員有時會追逐消費者並不關心的趨勢：50% 的消費者從未聽説過 ‘Aperol Spritz’，相比之下，只有 3% 的營銷人員沒有聽説過 ‘Aperol Spritz’，最難戒掉的兩個習慣是飯間零食和他們最喜歡的播客，而對於營銷人員來説，最難戒掉的是零食和在線...https://www.marketscreener.</p>

IHeartMedia 和馬爾科姆·格拉德韋爾的 Pushkin Industries 在 Landmark Report 中揭示了日益嚴重的消費者 - 市場營銷脱節