
NTES (Trans): GPM lifted to 70.5%; new titles' reception needs work
Key takeaways from Netease's 2Q26 earnings call.
Non-GAAP net profit attributable to shareholders was RMB 7.7bn, down YoY on investment losses. Investment losses were the key drag.
The July release 'Sea of Remnants' drew heavy negative feedback due to a steep early learning curve. The company is leaning into a 'fewer-but-better' pipeline and AI-driven efficiency. The upcoming title 'Ananta' will be showcased at Gamescom next week.






