TCL's "hard dish" at the Technology Spring Festival Gala

As the annual event in the tech industry—the Consumer Electronics Show (CES)—approaches, the world's attention will focus on Las Vegas, USA.

As a leading global display technology company, TCL Industries and TCL Technology will jointly showcase over 100 new products, demonstrating the latest achievements in technological innovation to the world.

This is TCL's 32nd appearance at CES, with an exhibition area of 2,342 square meters, making it the largest exhibition area for a Chinese brand at this year's event.

In this technological feast, TCL Industries will showcase its world-leading Mini LED display technology and the world's largest QD-Mini LED giant screen TV, allowing global users to experience the pinnacle of picture quality in the television industry. Additionally, various display products such as art TVs, gaming screens, smartphones, tablets, projectors, and Thunderbird AR glasses will also be on display.

TCL Industries will also present its latest products in the smart home sector, including companion AI products, air conditioners, refrigerators, washing machines, smart locks, security cameras, routers, and photovoltaic technology, highlighting its layout in the smart IoT ecosystem.

TCL Huaxing will bring printed displays, new automotive products, and the new technology brand APEX. Notably, the first mass-produced printed OLED dedicated display screen and the world's highest brightness Micro LED automotive screen are expected to be the highlights of the exhibition.

In addition to showcasing hard technology, TCL will set up TCLArt and sports IP exhibition areas to convey its cultural IP philosophy and, as an official partner of the NFL, invite legendary players to interact with fans.

TCL has been laying out its globalization strategy for many years. After 25 years of going global, TCL adheres to the "globalization + localization" strategy, deeply integrating into local markets and promoting localized operations overseas.

Taking North America as an example, TCL has established a research and development center in Silicon Valley, expanded its MOKA production base in Mexico, built a new MASA production base in Mexico, and launched the TCL tv+ streaming entertainment service. This deep localization strategy has enabled TCL to achieve significant results in the North American market.

Based on continuous product technology innovation and a firm localization strategy, TCL's business has spread to over 160 countries and regions worldwide, achieving global leadership in major product areas. In the first three quarters of 2024, TCL's global TV shipments reached 20.01 million units, ranking among the top two globally; in the North American market, TCL's TV shipments increased by 27.5% year-on-year, ranking second in the United States.

Currently, TCL has established 46 research and development centers globally, and over the past six years, TCL has invested more than 60 billion yuan in research and development, applying for 112,469 patents, including 18,567 PCT patents. In the field of quantum dot electroluminescent displays, TCL ranks second globally in the number of patent applications, demonstrating its strength in cutting-edge technology.

With the opening of CES 2025 approaching, TCL will not only showcase its latest achievements in display technology and smart home sectors but will also prove the innovation capabilities and global competitiveness of Chinese technology companies to the world through its globalization strategy