FAIRWOOD HOLD issued a profit warning, expecting the annual profit attributable to shareholders to decrease by no more than 30% year-on-year
FAIRWOOD HOLD issued a profit warning, expecting that the annual profit attributable to shareholders for the year ending March 31, 2025, will decrease by no more than 30% year-on-year, falling to approximately HKD 50.7 million. The decline is attributed to trends in Hong Kong residents' outbound consumption, economic weakness, and intensified price competition. The group has implemented strategies to address market challenges, including promotional activities, brand revitalization, and digital transformation, to enhance customer loyalty and operational efficiency while fulfilling corporate responsibilities and strengthening competitive advantages
According to the Zhitong Finance APP, FAIRWOOD HOLD (00052) announced that the group's attributable profit for the year ending March 31, 2025, is expected to decrease by no more than HKD 50.7 million compared to the attributable profit for the year ending March 31, 2024. This decline is primarily due to the trend of Hong Kong residents' overseas consumption; the continued weakness of the economies in Hong Kong and mainland China, along with low consumer sentiment; and intensified price competition in Hong Kong and mainland China compared to the same period last year.
The group has implemented a comprehensive strategy to address the current market challenges and restore profit growth. Revenue optimization measures include targeted promotional activities, time-specific price discounts, and the development of innovative products.
At the same time, the group is reshaping its brand positioning through marketing activities aimed at young customers. This strategy is also reinforced by integrated digital interactive solutions aimed at deepening customer loyalty.
To improve operational efficiency, we are strictly controlling costs through measures such as enhancing supply chain and productivity, while strategically adjusting our store network to achieve maximum returns. Digital transformation remains a top priority, with self-service ordering machines and mobile ordering systems helping to improve service efficiency and optimize customer experience.
We continue to fulfill our corporate responsibilities by implementing various measures, such as reducing waste and adopting energy-saving technologies. These measures aim to enhance our competitive advantage and create sustainable value for shareholders
