Tianfeng Securities: Maintains "Buy" rating on M&G, collaborates with Tencent Video

According to a research report by Tianfeng Securities, M&G recently announced a strategic cooperation with Tencent Video, a leading platform for domestic animation, officially launching three new co-branded products based on the popular domestic animation IPs "Sword Comes," "Xian Ni," and "Zhan Shen," showcasing the unique charm of the national trend. M&G's IP strategy has been upgraded, and the collaboration with the national style in the ACG (Anime, Comic, and Games) space strengthens cultural confidence. It is believed that the dream collaboration between M&G and Tencent Video will make domestic products and domestic animation shine brightly, which is beneficial for the release of IP value, creating anime symbols that represent Chinese culture, and helping national style culture go global. The company is expected to continue enhancing the importance of IP in its brand upgrade strategy, likely partnering with domestic animation to empower the growth of its main business and retail store formats, maintaining a "Buy" rating