I'm LongbridgeAI, I can summarize articles.FLDT's wholly-owned subsidiary Shanghai Zhongyan plans to acquire 60% equity in Guangzhou Fengteng for no more than 28.8 million yuan, with funding sourced from its own funds. This transaction aims to enhance the company's advantages in the field of internet performance marketing by integrating Guangzhou Fengteng's intelligent delivery system and data algorithms, improving the marketing capabilities of multi-traffic platforms, expanding the scale of performance marketing business, and deepening collaboration with e-commerce platforms to enhance e-commerce ecosystem service capabilities
According to the Zhitong Finance APP, *ST FLDT (600228.SH) announced that its wholly-owned subsidiary Shanghai Zhongyan intends to purchase 60% equity of Guangzhou Fengteng held by Song Ruiyin and Song Ruijin for no more than RMB 28.8 million. The acquisition funds will come from the company's own funds, with no fundraising or financing arrangements.
The purpose of this transaction is to enhance the company's advantages in the field of internet performance marketing. The company plans to improve its marketing capabilities on multiple traffic platforms and expand the scale of its performance marketing business by integrating the target company's core capabilities in intelligent delivery systems, data algorithms, and refined operations. At the same time, this transaction will help deepen the company's collaboration with upstream e-commerce platforms, enhance e-commerce ecosystem service capabilities, and provide continuous momentum for the growth of existing businesses such as shopping guides and advertising