Liqun Co., Ltd.: Net profit of 7.4008 million yuan in the first half of 2025, a year-on-year decrease of 65.94%

Liqun Co., Ltd. announced that in the first half of 2025, operating revenue was 3.718 billion yuan, a year-on-year decrease of 3.08%. Net profit was 7.4008 million yuan, a year-on-year decrease of 65.94%. During this reporting period, the decline in the company's operating revenue was partly due to the impact of the macro environment, with insufficient consumer purchasing power and confidence. At the same time, changes in consumer demand and the rapid development of information technology have led to the expansion of e-commerce platforms and the emergence of new retail models, which diverted foot traffic from offline retail stores. On the other hand, the company has intensified efforts to adjust its stores, closing some leased properties that did not meet performance expectations, resulting in a decrease in revenue. The decline in operating revenue has led to a reduction in the company's total profit and net cash flow generated from operating activities