<p>Retail media refers to retailers offering advertising capabilities similar to traditional media outlets. It includes on-site ads on retailers' platforms and off-site ads leveraging first-party data on third-party channels. Retail media networks, such as Amazon Advertising and Walmart Connect, facilitate these services. The term 'commerce media' is emerging as a broader descriptor, encompassing new advertising capabilities beyond traditional retail. Non-retailers like Uber and Chase Bank are also entering this space, indicating a shift in the advertising landscape.</p>

- Retail media refers to retailers offering advertising services similar to traditional media outlets, utilizing their own platforms and first-party data.  
- The sector is rapidly growing, with global retail media revenue reaching $101 billion in 2022, driven by the need for effective marketing solutions amid declining traditional advertising channels.  
- Retailers are increasingly launching their own media networks to capitalize on this trend, with Amazon leading the market, while in-store advertising is emerging as a significant opportunity for reaching consumers directly.  

Retail Media: Everything You Need to Know