Huatai Securities: The pet food market during Double Eleven shows two main characteristics: hot trading and a stable pattern among leading brands

36Kr learned that Huatai Securities' research report indicates that the pet food market during the Double Eleven in 2025 will exhibit two main characteristics: a hot trading environment and a stable pattern among leading brands. As the industry enters a phase of high-quality development, increased investment from both the industry and capital will inevitably intensify short-term competition. However, as pet owners' consumption becomes more rational, future competition among pet brands will focus more on high-quality products rather than "marketing gimmicks." In the medium to long term, leading pet companies with strong research and development and supply chain advantages are expected to take the lead