The silver-haired economy is heading towards a trillion-dollar blue ocean market

36Kr
2025.12.25 00:46

The "14th Five-Year Plan" proposal suggests actively addressing population aging and optimizing the supply of basic elderly care services. Minister of Civil Affairs Lu Zhiyuan stated in a recent interview that efforts should be made to actively promote the development of the silver economy and to push for the introduction of support measures for the high-quality development of the silver economy. China is gradually entering an aging society. The China Population and Development Research Center predicts that during the "14th Five-Year Plan" period, the elderly population in China will grow rapidly, increasing from the current approximately 310 million to 390 million by 2030. The elderly consumption market, once regarded as a "sunset topic," is now reconstructing the boundaries and connotations of the Chinese economy in the form of a "sunrise industry." (Securities Times)