LEGO SMART Bricks introduce a new way to build — and they don’t require screens

TechCrunch
2026.01.05 20:36
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LEGO has unveiled its new SMART Play system at CES, introducing interactive bricks and minifigures that respond to SMART Tags. These tags, equipped with unique digital IDs, enable the bricks to light up and produce sounds based on the building set, enhancing play experiences. The system features a patented ASIC chip and a Bluetooth protocol called BrickNet for seamless interaction. The first two sets, themed around Star Wars, will launch on March 1, with preorders starting soon. Prices are set at $69.99 for the X-wing set and $159.99 for the larger Throne Room Duel set.