Khaby Lame's TikTok Army Fuels Rich Sparkle's $4 Billion Sales Vision

benzinga_article
2026.01.12 16:57
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Rich Sparkle Holdings Limited has acquired Step Distinctive Limited, associated with TikTok star Khaby Lame, to create a structured commerce engine leveraging creator-driven reach. This partnership aims to generate $4 billion in annual sales through live-commerce, with Khaby Lame becoming a controlling shareholder. The agreement includes the development of an AI-powered digital twin of Lame for multilingual content and global livestream commerce. Rich Sparkle's stock (NYSE:ANPA) is trading at $87.05, showing strong trend strength above its moving averages.