Morgan Stanley expects BOSIDENG's stock price to rise in the next 30 days and has given it an "Overweight" rating

Morgan Stanley published a research report predicting that the stock price of BOSIDENG (03998.HK) has about a 70% to 80% chance of rising in the next 30 days, noting that its stock price has fallen about 15% from previous highs, which they believe is due to the warm winter in December last year. The temperatures in most major cities in China were significantly higher than the same period in 2024 and the historical average from December 15 to 25 last year.

Morgan Stanley believes that the related negative impacts have been reflected in its stock price performance. According to the latest weather forecasts, China is expected to start significantly cooling from January 20, coinciding with the traditional Lunar New Year shopping peak. Morgan Stanley expressed optimism about BOSIDENG's exploration of new brands and areas such as Areal, Vertex, and Moose Knuckles, as well as its historical earnings growth, giving it an "Overweight" rating with a target price of HKD 5.8