Netflix: This year's film and television content production costs will increase by 10%, expecting full-year revenue to rise by at least 12%

Netflix (NFLX.US) reported a 29% year-on-year increase in profit for the last quarter, reaching $2.419 billion, slightly above expectations. The company expects that the production costs for film and television content will increase by about 10% this year, meaning expenses will reach approximately $20 billion, with the increase primarily concentrated in the first half of the year; therefore, Netflix anticipates that revenue growth in the second half will exceed that of the first half.

Netflix also announced its advertising revenue performance for the first time, with advertising revenue exceeding $1.5 billion last year, more than doubling compared to 2024. Netflix predicts that advertising revenue will double this year, driving overall annual revenue to reach between $50.7 billion and $51.7 billion, representing a year-on-year growth of 12% to 14%