<div id="readability-page-1"><article>Vancouver, British Columbia--(Newsfile Corp. - January 29, 2026) - Hillcrest Energy Technologies (CSE: HEAT) (OTCQB: HLRTF) (FSE: 7HI) (&#34;Hillcrest&#34; or the &#34;Company&#34;), an innovative clean technology company specializing in power conversion technologies, is pleased to announce the engagement of Martin City Studios, LLC (the &#34;Consultant&#34;).Hillcrest has entered into an investor relations agreement with the Consultant dated January 28, 2026 (the &#34;IR Agreement&#34;) pursuant to which the Consultant and its affiliates will provide the Company with various advertising and promotional services including professionally produced interviews, distribution across investor networks, and syndication through financial platforms (collectively, the &#34;Services&#34;).The Services will be provided on platforms managed by the Consultant and its affiliates, including The Ellis Martin Report and South Florida's True Oldies Channel, which is broadcast daily at 9:30 a.m. on 95.9 FM / 106.9 FM (and WSVU 960 AM). In addition to terrestrial radio, the Services include distribution to a variety of other high-impact venues such as Bloomberg, TuneIn Radio, iHeartRadio, Dow Jones, Yahoo Finance, and Apple News.The Company's engagement of the Consultant is for select interviews and distribution commencing on January 29, 2026. The engagement of the Services is expected to end on July 29, 2026.The Services will be performed by Ellis Martin, on behalf of the Consultant. Mr. Martin has a business address located at 5203 Juan Tabo Blvd., Suite 2b Albuquerque New Mexico, USA 87111 and can be contacted at +1-505-358-1538. Each of Mr. Martin and the Consultant are at arm's length from the Company.In consideration of the Services, the Company has agreed to pay $6,000 USD to the Consultant. The interviews are pre-recorded and professionally edited. The Services will be conducted and aired at the direction of the Company.About Hillcrest Energy Technologies Hillcrest Energy Technologies is a Canadian clean technology company focused on providing advanced power conversion technologies and digital control systems for next-generation powertrains and grid-connected renewable energy systems. From concept to commercialization, Hillcrest is investing in the development of energy solutions that will power a more sustainable and electrified future.Hillcrest is publicly traded on the CSE under the symbol &#34;HEAT,&#34; on the OTCQB Venture Market as &#34;HLRTF,&#34; and on the Frankfurt Exchange as &#34;7HI.&#34; For more information, please visit: https://hillcrestenergy.tech/.FORWARD-LOOKING STATEMENTS This press release contains &#34;forward-looking statements&#34; within the meaning of applicable securities legislation. Forward-looking statements relate to information that is based on assumptions of management, forecasts of future results, and estimates of amounts not yet determinable. Any statements that express predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance are not statements of historical fact and may be &#34;forward-looking statements.&#34;Forward-looking statements in this press release include, but are not limited to, statements regarding: the expected benefits and opportunities arising from the collaboration with PFN and Apeiron; the formation and operation of NEWCO; the commercialization and potential manufacturing of ZVS products in Canada; market opportunities in various sectors including data centers, energy storage, and renewable energy; the Company's product development timeline; the completion of prototype development and customer demonstrations; potential revenue generation; and the use of proceeds from the financing.Forward-looking statements are subject to a variety of risks and uncertainties which could cause actual events or results to differ from those reflected in the forward-looking statements, including, without limitation: risks related to the formation and operation of NEWCO; risks related to obtaining necessary regulatory approvals and financing; risks related to the successful development and commercialization of the Company's technology; risks related to market acceptance of the Company's products; political and regulatory risks; risks related to the maintenance of stock exchange listings; competition from other technologies and products; and other risks and uncertainties related to the Company's business.Investors are cautioned against attributing undue certainty to forward-looking statements. These forward-looking statements are made as of the date hereof and the Company does not assume any obligation to update or revise them to reflect new events or circumstances, except as required by law. Actual events or results could differ materially from the Company's expectations or projections.CAUTIONARY STATEMENT Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release.###<img id="corporateNewsLogo" src="https://imageproxy.pbkrs.com/https://images.newsfilecorp.com/files/9722/282022_77250648a450882d_logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="200" height="60" original-src="https://imageproxy.pbkrs.com/https://images.newsfilecorp.com/files/9722/282022_77250648a450882d_logo.jpg"/>To view the source version of this press release, please visit https://www.newsfilecorp.com/release/282022<img src="https://imageproxy.pbkrs.com/https://api.newsfilecorp.com/newsinfo/282022/375?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://api.newsfilecorp.com/newsinfo/282022/375"/></article></div>

CETY

OMSE

HEAT

Hillcrest Energy Technologies has engaged Martin City Studios, LLC for investor relations services under a $6,000 agreement. The services include advertising, promotional activities, and distribution across various platforms, starting January 29, 2026, and ending July 29, 2026. The engagement aims to enhance Hillcrest's visibility in the clean technology sector, focusing on power conversion technologies. Hillcrest is publicly traded on the CSE, OTCQB, and Frankfurt Exchange under the symbols HEAT, HLRTF, and 7HI, respectively.

Hillcrest Engages Martin City Studios, LLC | HLRTF Stock News