3COINS launches annual membership system "Same Price as the Day" with steady monthly sales growth

The Japanese lifestyle grocery brand 3COINS has been introduced to Hong Kong by the YAICHI Group. The group's founder and chairman, Luo Shengchang, stated that since its operation, monthly sales have steadily increased, with a 30% month-on-month growth from December last year to January this year, driven by the Christmas and New Year holidays. Each store processes an average of 40,000 orders per month, with sales revenue steadily rising, and plans to further expand to Kai Tak AIRSIDE.

To address the ongoing rising operational costs and rental pressures in Hong Kong, the group launched an annual membership system called "YAICHI TOMO" last Thursday (5th), with the core concept of "same price as Japan," giving back to customers while improving long-term operations. The first round of the membership plan is limited to 9,000 slots, with an annual fee of HKD 99, offering exclusive discounts for members. For example, a product priced at 330 Japanese yen is available to members for HKD 17, while non-members must pay HKD 26. Luo Shengchang emphasized the hope to balance cost pressures through the membership system, avoiding direct cost transfers to consumers.

In addition, the group revealed that the "Early Bird Discount" membership plan, launched in January, has attracted over 1,000 new members. Luo Shengchang pointed out that preliminary data shows customers are more inclined to pursue long-term value rather than just focusing on short-term discounts