Douyin Life Services Spring Festival Data: Sales of Intangible Cultural Heritage Performing Arts Increased by 117%

On February 23, Douyin Life Services released the consumption data for the Spring Festival in 2026. From February 14 to February 22, driven by the "Reunion and Gathering" and "Cultural and Tourism New Year" trends, various types of consumption such as intangible cultural heritage experiences, dining in restaurants, leisure and entertainment, accommodation in different locations, folk tourism, and sports and fitness saw significant growth. Data shows that compared to the same period last year during the Spring Festival, the order volume for Douyin's reunion dinner packages increased by 216%, the sales of "Intangible Cultural Heritage + Market" group purchases surged by 764%, and group purchase sales in third-tier cities and below grew by 66%. The new Spring Festival consumption market is showing a diversified upgrade and a hot trend across all domains