Keep Inc. Forecasts 2025 Profit Turnaround on AI-Led Efficiency Gains

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2026.02.24 14:12
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Keep Inc. (HK:3650) forecasts a significant turnaround in its 2025 financial performance, expecting an 87% reduction in losses to approximately RMB72 million and a shift to a net profit of about RMB25 million. This improvement is attributed to AI initiatives and structural optimization, enhancing efficiency and profitability. Despite a decline in full-year revenue, self-branded fitness products showed over 20% growth in the second half of 2025. The company aims to further develop AI-driven fitness solutions and optimize its product offerings for sustained growth and value creation.