Malaysia’s AirAsia MOVE revenue exceeds $165M in 2025

AirAsia MOVE, the digital arm of Malaysia-based Capital A, saw its revenue exceeded MYR 641 million ($165 million) in 2025. The firm said in a statement on Wednesday that its earnings before interest, taxes, depreciation, and amortization (EBITDA) for the year stood at MYR 84 million ($21.62 million) and MYR 65 million ($16.73 million) in net operating profit (NOP), resulting in profit after tax (PAT) of over MYR 54 million ($13.9 million) and reinforcing its return to sustained profitability. Meanwhile, driven by the launch of the business to business (B2B) business — which contributed approximately 55 percent of revenue —as well as continued personalization initiatives, revenue in the fourth quarter of 2025 tripled quarter on quarter and nearly doubled year on year to MYR 300 million ($77.21 million). The firm’s margins remained resilient, supported by minimal marketing spend under AirAsia MOVE’s unique social-led acquisition model, delivering an EBITDA of MYR 45 million ($11.58 million) and NOP of MYR 40 million ($10.29 million). Its NOP margin also saw a significant 6 percentage points quarter on quarter uptick due to lower interest expense. Excluding B2B, the firm’s flights transactions climbed 12 percent quarter on quarter, while gross booking value (GBV) rose 28 percent quarter on quarter on higher average spend. Its performance was underpinned by a market-leading ancillary strategy with attach rates 23 percent higher than peer online travel agents (OTAs). It is noted that its flights also secured two major partnerships with VietJet and IndiGo to further diversify its portfolio. Stays continued to gain traction, with conversion improving to 2.3 percent from 1.9 percent a year ago, pushing the firm’s transactions up 2 percent and growing GBV 18 percent year on year. Duty Free also outperformed, with GBV increasing 157 percent year on year, following the commencement of operations in the Philippines and Indonesia. “This year, we will double down on content to drive user acquisition and conversion, “By leveraging user-generated content and deeper community engagement, we aim to attract higher-intent users while optimizing marketing spend,” said AirAsia MOVE Chief Executive Officer Nadia Zahir Omer. According to him, this will be enabled by continued investment in technology, including the development of the firm’s virtual concierge, to enhance the booking experience, thereby improving retention and lifting NPS. “At the same time, we will pursue greater Stays growth by leveraging our flight-anchored flywheel, deepening hotel partnerships and launching more personalized bundles to increase attach rates and customer lifetime value,” she added. AirAsia MOVE’s revenue eases to $27.13M in third quarter on softer flight volumes