
Aviva’s profits surge following Direct Line acquisition

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Aviva's profits surged following its acquisition of Direct Line, contributing £174m to operating profit, which rose 25% to £2.2bn. The company achieved its 2026 financial targets early, with general insurance premiums increasing by 18% to £14bn. Aviva expects £225m in annual cost synergies from the acquisition by 2028 and has initiated a £350m share buyback program. The CEO highlighted the use of AI to enhance operations, while also addressing potential workforce challenges due to demographic shifts.

