India's digital media crosses ₹1 trillion, becomes largest M&E segment
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India's digital media has become the largest segment of the media and entertainment industry, surpassing ₹1 trillion in 2025, according to the FICCI-EY report. Digital advertising grew by 26% to ₹94,700 crore, making up nearly two-thirds of total ad revenues. The OTT market reached ₹272 billion, with digital subscriptions projected to rise significantly. The overall M&E sector is expected to grow to ₹3.3 trillion by 2028, driven by digital media and regional content. The report highlights the evolving landscape of media consumption and the strategic importance of the sector to India's economy.
Source: Business Standard The copyright of this article belongs to the original author/organization.
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