Leading Active Equity Players Enter, ETF Industry Enters Era of Branding

The rapidly developing ETF market is attracting leading active equity institutions to enter one after another. Recently, Dongfanghong Asset Management submitted its first ETF, and Xingzheng Global Fund submitted its second ETF. At the same time, several leading ETF players have successively completed the renaming of their products, focusing on index investment mini-programs. In the view of industry insiders, the focus of competition in the ETF industry will gradually shift from product breakthroughs to building brands and constructing service ecosystems. (Shanghai Securities News)