War anxiety boosts E2W sales, penetration at 9.7%: Ather CBO Phokela
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Rising consumer anxiety over fuel prices due to the West Asia conflict has led to a significant increase in electric two-wheeler (E2W) adoption in India, with penetration rising to 9.7% in March from 6.5-7% in previous months, according to Ather Energy's CBO, Ravneet S Phokela. The conflict has shifted consumer sentiment, pushing undecided buyers towards E2Ws. However, this surge is straining supply chains, with dealer inventory expected to drop significantly next month. Phokela noted that while demand momentum typically persists, ongoing conflict could pose production risks.
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