On the morning of April 17 at approximately 6:30, Xiaomi founder, Chairman, and CEO Lei Jun announced the start of a long-distance range test live stream for the new generation Xiaomi SU7 from Beijing to Shanghai. The journey spans 1,265 kilometers with only one charging stop along the way.
The exceptionally long 15-hour live stream attracted widespread attention. That morning, topics such as &#34;Lei Jun Jokes the Live Stream is Extremely Extreme and Crazy&#34; and &#34;Lei Jun Responds on Whether to Make Vehicles Under 100,000 Yuan&#34; sequentially topped Weibo's trending searches.
As of press time, Lei Jun and his team had arrived at the Linyi service area in Shandong, having completed 630 kilometers. The remaining range was 3%, and the energy consumption was 15.2 kWh per 100 kilometers.
<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/d466a624-3ed5-432b-a3d7-7478586f0fd8.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/d466a624-3ed5-432b-a3d7-7478586f0fd8.png"/>
<h2>Lei Jun: No Trucks, RVs, or Supercars in 5 Years; No Redmi Cars in 10 Years</h2>
It is understood that this long-distance range test will continue until around 10 p.m. on April 17. Cui Qiang, Vice President of R&amp;D at Xiaomi Automobile, served as the driver, while Lei Jun conducted the live stream from the passenger seat. Xu Jieyun, General Manager of the Public Relations Department at Xiaomi Automobile, accompanied them.
Regarding this approximately 15-hour live stream, Lei Jun jokingly described it as &#34;extremely extreme and crazy,&#34; stating that the biggest psychological burden was &#34;not being able to say the wrong words.&#34; If he made a mistake, it could be seized upon by &#34;haters&#34; to relentlessly smear him.
Lei Jun mentioned that being labeled a &#34;marketing master&#34; is actually a form of &#34;conspiracy theory&#34; disguised as praise. The intent is to make people believe Xiaomi Automobile is good because of its marketing, not because of its product quality. In reality, the entire senior management team of Xiaomi Automobile places great emphasis on product quality and safety, as well as rigorous vehicle testing and quality control.
Lei Jun noted that over the past year, Xiaomi has been shrouded in negative public opinion. Under such circumstances, if they did not step forward due to fear of being &#34;smear-ed,&#34; it might lead to greater misunderstanding among the general public. &#34;From the beginning of this year, I decided to step forward, seriously introduce our products, and let everyone understand Xiaomi better.&#34;
&#34;I know that even if I speak here, some people will still 'hate' me, claiming it's just marketing. Let them say what they want. What matters more is not persuading those who 'hate' us, but convincing those who trust us and helping those who don't know us well to understand us better,&#34; Lei Jun said.
In response to a netizen's question about whether Xiaomi plans to launch vehicles under 100,000 yuan in the future, Lei Jun stated that Xiaomi will not produce vehicles in that price bracket in the coming years. The reason is that Xiaomi Automobile aims to become one of the top five car manufacturers globally and drive the Chinese automotive industry toward high-end development. With the need to excel in electric vehicle intelligence, costs will be higher, making it difficult to keep prices under 100,000 yuan.
At the same time, Lei Jun summarized that Xiaomi will not manufacture trucks, recreational vehicles (RVs), or supercars within the next five years, nor will it produce Redmi cars or vehicles under 100,000 yuan within the next ten years.
Additionally, when discussing the microphone-free karaoke feature of the Xiaomi SU7, Xu Jieyun, General Manager of the Public Relations Department at Xiaomi Automobile, mentioned that &#34;Mr. Lei has famous singles.&#34; Lei Jun responded modestly, saying his level is limited: &#34;I cannot perform casually or dare to sing, fearing I might ruin the live stream.&#34;
<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/19534acd-7471-42e0-87c1-5983c8b947f1.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/19534acd-7471-42e0-87c1-5983c8b947f1.png"/>
<h2>Netizens Discuss Enthusiastically; Multiple Topics Top Trending Searches</h2>
On April 17, topics such as &#34;Lei Jun Jokes the Live Stream is Extremely Extreme and Crazy&#34; and &#34;Lei Jun Responds on Whether to Make Vehicles Under 100,000 Yuan&#34; sequentially reached second place on Weibo's trending searches, staying on the list for over two hours each.
<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/3880111a-72e6-42f1-9de2-01c479b29059.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/3880111a-72e6-42f1-9de2-01c479b29059.png"/>
Many netizens expressed support for Lei Jun's live stream.
<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/2e03a017-5296-4d9e-ae42-f10c85508f91.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/2e03a017-5296-4d9e-ae42-f10c85508f91.png"/>
Data shows that in March this year, total deliveries across all Xiaomi series exceeded 20,000 units. Among them, the newly launched SU7, which began deliveries on March 23, accumulated over 7,000 deliveries in just nine days, with an average daily delivery volume of nearly 800 units.
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Xiaomi founder Lei Jun conducted a 15-hour live stream on April 17 to test the range of the new Xiaomi SU7. The broadcast covered 1,265 kilometers with only one charging stop. During the stream, Lei Jun addressed multiple topics regarding Xiaomi's automobiles and stated that the company will not launch any vehicles priced under 100,000 yuan in the next five years. He emphasized Xiaomi Automobile's focus on product quality and safety, hoping this live event would dispel negative public sentiment and enhance understanding of Xiaomi's cars

- On April 17, Xiaomi founder Lei Jun announced a live long-distance endurance test for the new Xiaomi SU7, covering 1,265 kilometers with only one charge along the route.  
- As of the latest update, the team has completed 630 kilometers, with remaining battery at 3%, amidst widespread social media engagement about the event.  
- Lei stated that Xiaomi aims to be among the top five global car manufacturers and will not produce vehicles priced under 100,000 yuan in the next five years, emphasizing product quality and safety over aggressive marketing.

Lei Jun Goes All In! 15-Hour Live Test