CHANGAN AUTOMOBILE: Advancing Full Strategic Synergy Between Avatr and Deepal to Build a Mid-to-High-End Brand Portfolio Exceeding 1.5 Million Units
On April 21, CHANGAN AUTOMOBILE stated that it will integrate resources to advance full strategic synergy between its new luxury brand Avatr and the mid-to-high-end new energy brand Deepal, adopting a model of independent front-end operations with coordinated middle and back-end functions, while maintaining independent operations for both brands. The objective is to build a global mid-to-high-end brand portfolio exceeding 1.5 million units, with overseas sales accounting for over 40%.
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