Beijing sounds alarm over urgent need to clean up online ads
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China's top market regulator, the State Administration for Market Regulation (SAMR), will initiate a six-month crackdown on the internet advertising sector to address malpractices, including AI misuse. This campaign aims to clean up the online advertising ecosystem, focusing on tightening regulations, enhancing platform accountability, and overseeing new advertising formats. The online advertising market is projected to reach 793 billion yuan (US$116 billion) by 2025. SAMR will also enforce stricter oversight of livestream e-commerce advertising and AI-generated content.
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