<div id="readability-page-1"><div><p>FOR TRAVELLERS OR STAYCATIONERS IN search of a luxury hotel in Singapore that goes beyond generic or traditional signposts of luxury – crystal chandeliers, acres of marble, gold-plated faucets and the like – Frasers House Singapore presents a strong case.</p><p>Set in the heart of Bugis, the property was rebranded in January 2026. Its previous incarnation, the InterContinental Singapore, was a dependable, business traveller favourite with heritage bones and a loyal following. </p><p>Frasers House kept the bones, left the IHG family to become part of Marriott’s Luxury Collection, and is now leaning into a different kind of luxury – less corporate, more cultural. The strategic shift couldn’t have been more impeccably timed. </p><div> <figure> <img height="760" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/e05c330a39660d8cfe8cd9d0d784f5ed7596db32573ef70dc7d867fc6bec82f0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1140" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/e05c330a39660d8cfe8cd9d0d784f5ed7596db32573ef70dc7d867fc6bec82f0"/> <figcaption>A Classic Suite. <span>PHOTO: FRASERS HOUSE SINGAPORE</span></figcaption> </figure> </div><p>Modern luxury travellers aren’t just craving comfort – they’re also chasing context. And the property’s refresh – taking place in phases from now until December 2027 – comes at a time when the surrounding neighbourhoods of Bras Basah, Bugis and Kampong Glam are themselves undergoing a facelift.</p><h2>A hotel launch that aligns with a neighbourhood revival</h2><p>Of the three precincts, Bras Basah is the artsy, intellectual, studious sibling, anchored by art schools, creative spaces, music shops, old-school bookstores, museums and the National Library. Bugis is its eclectic, high-energy, youth-centric counterpart, characterised by bustling street markets, trendy thrift stores and viral F&amp;B outlets. </p><p>Rounding out the trio, Kampong Glam strides in as the bohemian, cultural, historic hub that wears its Malay and Arab heritage with pride. This is where indie cafes and perfume shops jostle for attention with textile houses and street art, all beneath the quiet majesty of the 200-year-old Sultan Mosque.   </p><div><div><h3>Navigate Asia in<br/>a new global order</h3><p>Get the insights delivered to your inbox.</p></div></div><div> <figure> <img height="760" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/10632dbfd851d7b352a886f98470cf727ecbfa4197202467ca18fd859b5ebc30?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1140" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/10632dbfd851d7b352a886f98470cf727ecbfa4197202467ca18fd859b5ebc30"/> <figcaption>A twin Classic Room. <span>PHOTO: FRASERS HOUSE SINGAPORE</span></figcaption> </figure> </div><p>The entire district is being steadily repositioned as Singapore’s arts, culture and heritage belt. Streets are becoming more pedestrian-friendly, public spaces are being activated with large-scale events such as the Singapore Night Festival, and longstanding landmarks like Bras Basah Complex are being introduced as creative hubs.</p><p>Frasers House is right in the centre of all this action. More importantly, it allows guests to plug into this vibrant quarter of Singapore. </p><div> <figure> <img height="760" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/cc5ebaa2c74e2dc91c5d9c63236626e468535f1e3a3afea4686c47e28b2344d9?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1140" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/cc5ebaa2c74e2dc91c5d9c63236626e468535f1e3a3afea4686c47e28b2344d9"/> <figcaption>The hotel’s concierge desk. <span>PHOTO: FRASERS HOUSE SINGAPORE</span></figcaption> </figure> </div><h2>A new luxury ideal</h2><p>In line with all these changes, Frasers House is ditching the old ideals of luxury. Instead of formal service and a slightly imposing atmosphere, the hotel is taking a more relaxed, residential approach.</p><div><div><div><p>SEE ALSO</p><div><div><div><div><p><img height="2899" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/a35a713bc377b76d97227e3056172cdc8261b789ba3d1aafa039c4be740545a3/query-ZHByPTEmZj13ZWJwJnc9MjQw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1933" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/a35a713bc377b76d97227e3056172cdc8261b789ba3d1aafa039c4be740545a3/query-ZHByPTEmZj13ZWJwJnc9MjQw"/></p></div><p></p><h3><span>Zach Lee: Architect of Hotel Royal’s new future</span></h3><p></p></div></div><div><div><div><p><img height="2002" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/b40863cc3745c5f70dfb43c6ab8503366a241d1f25be54253bd84bb212298b2c/query-ZHByPTEmZj13ZWJwJnc9MjQw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2835" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/b40863cc3745c5f70dfb43c6ab8503366a241d1f25be54253bd84bb212298b2c/query-ZHByPTEmZj13ZWJwJnc9MjQw"/></p></div><p></p><h3><span>Banyan Group heir Ho Ren Yung: ‘Better to be useful than happy’ </span></h3><p></p></div></div><div><div><div><p><img height="4032" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/746c4f1ce37e9c357698eea2afc9f86e6035cb4a1b018241173ae6564f24289e/query-ZHByPTEmZj13ZWJwJnc9MjQw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="3024" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/746c4f1ce37e9c357698eea2afc9f86e6035cb4a1b018241173ae6564f24289e/query-ZHByPTEmZj13ZWJwJnc9MjQw"/></p></div><p></p><h3><span>From sugar barons to spectacular sunsets: The sweet life in Sipalay, Philippines </span></h3><p></p></div></div></div></div></div></div><p>The property calls itself a “living house of craftsmanship” – a modern guild of makers inspired by Bugis’ past life as a hub for artisans such as goldsmiths, perfumers, tailors and woodcarvers. This manifests in tactile furnishing materials, curated objects and intimate spaces. The vibe? More well-appointed residence than run-of-the mill hotel. </p><p>Again, the shift is a reflection of what many globetrotters are increasingly looking for these days: a stronger sense of place; spaces that feel personal instead of generic; and experiences that connect them to the destination. It’s cultural immersion without sacrificing creature comforts.</p><div> <figure> <img height="1140" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/4e3a3c5db9382f16703d4573a4e69f10d08b5e92bd121f4a0be8bdbc5f791077?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="640" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/4e3a3c5db9382f16703d4573a4e69f10d08b5e92bd121f4a0be8bdbc5f791077"/> <figcaption>Man Fu Yuan anchors the dining experience at Frasers House. <span>PHOTO: FRASERS HOUSE SINGAPORE</span></figcaption> </figure> </div><p>On one level, guests have the entire city at their doorstep. Step out, and they could be exploring streets that still bear traces of forgotten trades and historic communities – or sipping craft cocktails in a restored shophouse, while aspiring street musicians perform to a youthful, enraptured audience. </p><p>This is Singapore at its rawest and most authentic, removed from the glamour and polish of Orchard Road or Marina Bay.</p><p>On another level, this is a hotel that understands the appeal of an urban retreat – an oasis amid the city’s chaos. </p><div> <figure> <img height="760" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/919f59b57366001143687c9fd58eb35f2958ba6c9ba19a395b84b3217e9f6c4c?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1140" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/919f59b57366001143687c9fd58eb35f2958ba6c9ba19a395b84b3217e9f6c4c"/> <figcaption>Luce’s broad, accessible menu is sure to please any crowd. <span>PHOTO: FRASERS HOUSE SINGAPORE</span></figcaption> </figure> </div><p>The rooms at Frasers House are generously sized, on account of the property being an older build. Entry-level categories, such as the Classic Room and the Heritage Room, start at 38 square metres (sq m), while the top-end Presidential Suite clocks in at a whopping 259 sq m.</p><p>In land-scarce Singapore, such spatial generosity feels almost indulgent, especially when paired with thoughtful details such as Frette linens and Byredo bath amenities in every room. </p><p>There’s also a choice between the Main Tower and the Heritage Wing. The former offers light-filled modernity; the latter, a more intimate, shophouse-inspired character. It’s a duality that mirrors the neighbourhood itself. </p><div> <figure> <img height="760" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/2a1e358b915e53a1d61d769b94adc07a4679a508639231e2405fbdd4eadecffa?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1140" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/2a1e358b915e53a1d61d769b94adc07a4679a508639231e2405fbdd4eadecffa"/> <figcaption>The interiors of all-day Italian restaurant Luce. <span>PHOTO: FRASERS HOUSE SINGAPORE</span></figcaption> </figure> </div><h2>A self-contained ecosystem</h2><p>As an urban retreat, Frasers House also stands out for its range of in-house dining options. Guests can easily spend an entire day (or days) without leaving the premises. </p><p>Man Fu Yuan anchors the dining experience. This Cantonese fine-dining institution offers a more formal experience suitable for business meals, celebrations and big family gatherings. Chikuyotei lends Japanese fine-dining flair with its range of traditional and updated classics.</p><div> <figure> <img height="760" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/ddd2fb0a12457f63b3a756548761460626d9d3326824972d7e5648e9b17aa7a5?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1140" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/ddd2fb0a12457f63b3a756548761460626d9d3326824972d7e5648e9b17aa7a5"/> <figcaption>Man Fu Yuan offers a more formal dining experience. <span>PHOTO: FRASERS HOUSE SINGAPORE</span></figcaption> </figure> </div><p>Luce provides a more relaxed atmosphere. The all-day Italian restaurant boasts a broad, accessible menu that’s sure to please any crowd. The Lobby Lounge transitions effortlessly from breakfast service to afternoon tea to evening cocktails, with a menu that draws inspiration from the spices and stories of the surrounding streets. More potent nightcaps can be had at Quaich Bar Wanderlust, a haven for whisky lovers. </p><div> <figure> <img height="760" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/4b7ac7bf2565ef28f008dd55d172f0c2d79f3991fbd0d436b33dd431d372a57c?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1140" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/4b7ac7bf2565ef28f008dd55d172f0c2d79f3991fbd0d436b33dd431d372a57c"/> <figcaption>Cocktails at the Lobby Lounge. <span>PHOTO: FRASERS HOUSE SINGAPORE</span></figcaption> </figure> </div><h2>Underpinned by service distinction</h2><p>As part of Marriott’s Luxury Collection, Frasers House guests can reap the rewards of being a Marriott Bonvoy member. Beyond that, the hotel places importance on personalised service. </p><p>Its concierge team, led by a member of Les Clefs d’Or, focuses on helping guests navigate the ins and outs of their stay in Singapore, whether that’s securing reservations, planning itineraries or accessing experiences that aren’t immediately obvious to first-time visitors. For such travellers, this human touch makes all the difference in how they experience the city.</p><div> <figure> <img height="760" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/26d7b04a5a0d67383f1044d0b7c3affc74d8cb0abc2c255e4a5f12fafb209a3c?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1140" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/26d7b04a5a0d67383f1044d0b7c3affc74d8cb0abc2c255e4a5f12fafb209a3c"/> <figcaption>The Lobby Lounge. <span>PHOTO: FRASERS HOUSE SINGAPORE</span></figcaption> </figure> </div><p>For visitors already familiar with Singapore, know this: Frasers House isn’t trying to compete with the city’s most iconic luxury hotels or its resort-style properties. It actually occupies a different space altogether – it’s a culturally connected, plugged-in city retreat that embraces its surroundings rather than stands apart from them. </p><p>With the ongoing revitalisation of Bras Basah, Bugis and Kampong Glam, this position feels especially relevant. </p><div> <figure> <img height="760" src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/3b09c8b30e5038d27622fd929e55114659e6bb892c49b6dd3403063e6b342a24?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1140" original-src="https://imageproxy.pbkrs.com/https://cassette.sphdigital.com.sg/image/businesstimes/3b09c8b30e5038d27622fd929e55114659e6bb892c49b6dd3403063e6b342a24"/> <figcaption>The Executive Lounge of Frasers House. <span>PHOTO: FRASERS HOUSE SINGAPORE</span></figcaption> </figure> </div><p>For travellers and staycationers who want more than just a place to bed down, the hotel combines the best of both worlds: A base to explore one of Singapore’s most colourful, characterful districts, while indulging in the experience and service expected of a luxury hotel. </p><p>In a city known for efficiency and polish, that added layer of texture makes all the difference.</p><div><p>Decoding Asia newsletter: your guide to navigating Asia in a new global order. <span>Sign up here to get Decoding Asia newsletter.</span> Delivered to your inbox. 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<p>Frasers House Singapore, rebranded from InterContinental Singapore in January 2026, offers a unique luxury experience focused on cultural immersion rather than traditional opulence. Located in the revitalized Bugis area, the hotel embraces a relaxed, residential atmosphere, reflecting the neighborhood's artistic and historical essence. With spacious rooms and a commitment to craftsmanship, Frasers House aims to connect guests with the vibrant local culture while providing modern comforts. The ongoing renovations will enhance its appeal as part of Singapore's emerging arts and heritage district, making it a desirable destination for travelers seeking authenticity.</p>

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