‘We’re not a bubble tea brand’: Chagee aims to double Asia-Pacific footprint to 600 stores by 2027
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Chagee, a global Chinese tea chain, plans to double its store count in the Asia-Pacific region to 600 by 2027. The company aims to modernize the tea-drinking experience, capitalizing on the strong tea culture in the region. Eugene Lee, Chagee's chief marketing officer for Apac, highlighted the potential for premium tea experiences in this market, referring to it as "the lowest hanging fruit" for growth beyond China.
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